Latest Product Updates and Feature Enhancements on CARMA
Autumn 2025 Product Updates
Carma.com has introduced its Autumn 2025 product updates, enhancing dashboards, media coverage, and reporting with AI-driven features. The updates include a unified dashboard environment, expanded me...dia tracking, smarter filters, and improved reporting tools, all designed to streamline data analysis and provide clearer insights.
April Product News
CARMA has launched Widget Studio, a new tool that lets users build custom widgets and charts for PR analytics. The update also adds dashboard reordering and custom queries in curated charts, improvin...g data visualization and reporting. Upcoming features include advanced comparison tools, third-party integrations, and AI-powered insights, enhancing unified analytics for communications professionals.
February Product News
CARMA introduced a new Notifications Centre in its Mobile App and enhanced dashboard features to improve user experience in February.
Strategic Partnerships and Integrations of CARMA
Carma and Earned First partner to advance reputation measurement ahead of Praxis MENA 2026 - ZAWYA
Carma and Earned First have formed a partnership to enhance reputation measurement and provide insights to the communications industry. This collaboration will leverage Carma's media intelligence and... Earned First's event platform to deliver global reputation reports and support strategic decision-making. The partnership will be highlighted at PRAXIS MENA 2026, where Carma will launch its UAE Country Reputation Report.
Carma Hands Keys To Fourteen10 To Lead Media Strategy
Carma has appointed Fourteen10 to lead its media strategy, aiming to enhance brand salience and trust while integrating demand creation and capture into a cohesive system. This strategic move focuses... on amplifying Carma's customer experience and increasing awareness through a full-funnel marketing approach.
Leadership and Executive Team Updates at CARMA
CARMA appoints Paula Jacobson as Group Director of People and Culture - ZAWYA
CARMA has appointed Paula Jacobson as the new Group Director of People and Culture. With extensive experience in building inclusive and high-performing cultures, Paula will lead CARMA's global people... strategy, focusing on talent acquisition and employee engagement as the company expands. Her role will integrate sustainability and inclusion principles to support CARMA's growth in the media intelligence industry.
CARMA Indonesia appoints Aubrey Siahainenia as Business Development Director
CARMA Indonesia has appointed Aubrey Siahainenia as Business Development Director to enhance its operations in the Indonesian market. With over 20 years of experience in media and communications, Aub...rey aims to leverage CARMA's media intelligence and insights to help clients navigate Indonesia's dynamic media landscape.
Awards, Recognitions, and Industry Achievements of CARMA
CARMA sets New Benchmark with 33 Nominations at 2025 AMEC Awards
CARMA, a global PR and communications monitoring firm, has been nominated 33 times at the 2025 AMEC Awards, showcasing its leadership in communications measurement. The nominations span multiple cate...gories and regions, including MENA, APAC, EU, UK, and US, highlighting CARMA's strong client partnerships and innovative methodologies. The awards ceremony will take place on November 5, 2025, in London.
CARMA wins Measurement and Evaluation Award by PRCA Asia-Pacific for the fifth year
CARMA has won the Measurement and Evaluation Award by PRCA Asia-Pacific for the fifth consecutive year.