Latest Product Updates and Feature Enhancements on CARMA
Carma launches Noor, a personal AI analyst for communications professionals
CARMA has launched Noor, an AI analyst integrated into its platform, designed for communications professionals. Noor provides contextual insights, strategic recommendations, and executive-ready repor...ts, enhancing media intelligence analysis. It combines CARMA's methodologies with AI to deliver fast, actionable insights, supporting professionals in understanding media narratives and responding to reputational risks.
Carma launches Noor personal AI analyst for communications professionals
CARMA launched Noor, an AI analyst integrated into its platform, designed to provide communications professionals with immediate insights through natural conversation. Noor offers contextual analysis..., executive-ready reporting, and native Arabic capabilities, enhancing media analysis and strategic decision-making.
CARMA Launches Noor AI Analyst for Communications Teams
CARMA has launched Noor, an AI-powered analyst for communications and PR professionals. Noor integrates with CARMA's platform to provide instant media insights and strategic recommendations through n...atural-language conversations. It aims to enhance media intelligence by combining CARMA's methodologies with AI, offering features like contextual analysis, executive-ready reports, and multilingual intelligence.
ZAWYA: Carma launches Noor, a personal AI analyst for communications professionals
CARMA has launched Noor, an AI analyst designed for communications professionals. Noor, integrated into the CARMA platform, provides contextual insights and strategic recommendations through natural ...conversation. It helps users understand media narratives and respond to reputational risks. Noor offers multilingual capabilities and integrates various data sources for comprehensive media analysis.
Carma.com has introduced its Autumn 2025 product updates, enhancing dashboards, media coverage, and reporting with AI-driven features. The updates include a unified dashboard environment, expanded me...dia tracking, smarter filters, and improved reporting tools, all designed to streamline data analysis and provide clearer insights.
Carma and Earned First partner to advance reputation measurement ahead of Praxis MENA 2026 - ZAWYA
Carma and Earned First have formed a partnership to enhance reputation measurement and provide insights to the communications industry. This collaboration will leverage Carma's media intelligence and... Earned First's event platform to deliver global reputation reports and support strategic decision-making. The partnership will be highlighted at PRAXIS MENA 2026, where Carma will launch its UAE Country Reputation Report.
Carma Hands Keys To Fourteen10 To Lead Media Strategy
Carma has appointed Fourteen10 to lead its media strategy, aiming to enhance brand salience and trust while integrating demand creation and capture into a cohesive system. This strategic move focuses... on amplifying Carma's customer experience and increasing awareness through a full-funnel marketing approach.
CARMA appoints Nur Sabrina Azmi as general manager for Indonesia
Carma has appointed Nur Sabrina Azmi as general manager for Indonesia, effective June 1, 2026. Azmi will oversee business development, client success, and marketing activities, while continuing her r...ole as research solutions director. This appointment is part of Carma's strategy to strengthen its presence in Indonesia's communications market.
CARMA appoints Sam Greenslade as Managing Director for Europe & America
CARMA has appointed Sam Greenslade as Managing Director for Europe & America. Based in London, he will lead strategy, growth, and operations across these regions, focusing on enhancing client partner...ships and delivering data-driven insights. This move underscores CARMA's commitment to leadership and innovation in media intelligence and analytics.
CARMA appoints Paula Jacobson as Group Director of People and Culture - ZAWYA
CARMA has appointed Paula Jacobson as the new Group Director of People and Culture. With extensive experience in building inclusive and high-performing cultures, Paula will lead CARMA's global people... strategy, focusing on talent acquisition and employee engagement as the company expands. Her role will integrate sustainability and inclusion principles to support CARMA's growth in the media intelligence industry.
CARMA Indonesia appoints Aubrey Siahainenia as Business Development Director
CARMA Indonesia has appointed Aubrey Siahainenia as Business Development Director to enhance its operations in the Indonesian market. With over 20 years of experience in media and communications, Aub...rey aims to leverage CARMA's media intelligence and insights to help clients navigate Indonesia's dynamic media landscape.
Awards, Recognitions, and Industry Achievements of CARMA
CARMA sets New Benchmark with 33 Nominations at 2025 AMEC Awards
CARMA, a global PR and communications monitoring firm, has been nominated 33 times at the 2025 AMEC Awards, showcasing its leadership in communications measurement. The nominations span multiple cate...gories and regions, including MENA, APAC, EU, UK, and US, highlighting CARMA's strong client partnerships and innovative methodologies. The awards ceremony will take place on November 5, 2025, in London.
