Latest Product Updates and Feature Enhancements on CARMA

 

Carma launches Noor, a personal AI analyst for communications professionals

CARMA has launched Noor, an AI analyst integrated into its platform, designed for communications professionals. Noor provides contextual insights, strategic recommendations, and executive-ready repor...ts, enhancing media intelligence analysis. It combines CARMA's methodologies with AI to deliver fast, actionable insights, supporting professionals in understanding media narratives and responding to reputational risks.

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Carma launches Noor personal AI analyst for communications professionals

Carma has launched Noor, an AI analyst embedded in its platform to assist communications professionals with instant, analyst-grade insights. Noor interprets vast amounts of data, offering contextual ...analysis and executive-ready reports. It supports multiple languages and integrates various data sources, enhancing media analysis and sentiment evaluation for PR teams.

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CARMA Launches Noor AI Analyst for Communications Teams

CARMA has launched Noor, an AI-powered personal analyst for communications and PR professionals, integrated into its platform. Noor provides instant media insights, strategic recommendations, and exe...cutive-ready reports, enhancing media intelligence capabilities. This launch marks a significant advancement in CARMA's AI-driven communications intelligence offerings.

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CARMA launches 'Noor, ' an AI analyst built to think ...

CARMA has launched Noor, an AI analyst integrated into its platform, designed to provide communications professionals with analyst-grade insights through conversational AI. Noor aims to streamline da...ta interpretation for PR and comms teams by offering contextual insights without the need for human analysts.

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ZAWYA: Carma launches Noor, a personal AI analyst for communications professionals

CARMA has launched Noor, an AI analyst designed for communications professionals. Noor, integrated into the CARMA platform, provides contextual insights and strategic recommendations through natural ...conversation. It helps users understand media narratives and respond to reputational risks. Noor offers multilingual capabilities and integrates various data sources for comprehensive media analysis.

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Carma launches Noor, a personal AI analyst for communications ...

Carma has launched Noor, an AI-driven personal analyst for communications professionals. Noor integrates with Carma's platform to provide instant media insights, strategic clarity, and executive-read...y reporting. It uses Carma's methodologies to transform raw data into actionable insights, enhancing decision-making in complex media environments.

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CARMA introduces Noor, an AI analyst transforming media interpretation ...

Carma.com has launched Noor, an AI analyst designed to provide context-rich insights for communication professionals. Noor offers strategic guidance by transforming media coverage into actionable ins...ights, supporting multilingual analysis and integrating proprietary and third-party data. This tool aims to enhance brand reputation management, campaign performance, and crisis response.

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Autumn 2025 Product Updates

Carma.com has introduced its Autumn 2025 product updates, enhancing dashboards, media coverage, and reporting with AI-driven features. The updates include a unified dashboard environment, expanded me...dia tracking, smarter filters, and improved reporting tools, all designed to streamline data analysis and provide clearer insights.

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Strategic Partnerships and Integrations of CARMA

 

Carma and Earned First partner to advance reputation measurement ahead of Praxis MENA 2026 - ZAWYA

Carma and Earned First have formed a partnership to enhance reputation measurement and provide insights to the communications industry. This collaboration will leverage Carma's media intelligence and... Earned First's event platform to deliver global reputation reports and support strategic decision-making. The partnership will be highlighted at PRAXIS MENA 2026, where Carma will launch its UAE Country Reputation Report.

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Carma Hands Keys To Fourteen10 To Lead Media Strategy

Carma has appointed Fourteen10 to lead its media strategy, aiming to enhance brand salience and trust while integrating demand creation and capture into a cohesive system. This strategic move focuses... on amplifying Carma's customer experience and increasing awareness through a full-funnel marketing approach.

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Leadership and Executive Team Updates at CARMA

 

CARMA appoints Nur Sabrina Azmi as general manager for Indonesia

Carma has appointed Nur Sabrina Azmi as general manager for Indonesia, effective June 1, 2026. Azmi will oversee business development, client success, and marketing activities, while continuing her r...ole as research solutions director. This appointment is part of Carma's strategy to strengthen its presence in Indonesia's communications market.

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CARMA appoints Sam Greenslade as Managing Director for Europe & America

CARMA has appointed Sam Greenslade as Managing Director for Europe & America. Based in London, he will lead strategy, growth, and operations across these regions, focusing on enhancing client partner...ships and delivering data-driven insights. This move underscores CARMA's commitment to leadership and innovation in media intelligence and analytics.

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CARMA appoints Paula Jacobson as Group Director of People and Culture - ZAWYA

CARMA has appointed Paula Jacobson as the new Group Director of People and Culture. With extensive experience in building inclusive and high-performing cultures, Paula will lead CARMA's global people... strategy, focusing on talent acquisition and employee engagement as the company expands. Her role will integrate sustainability and inclusion principles to support CARMA's growth in the media intelligence industry.

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CARMA Indonesia appoints Aubrey Siahainenia as Business Development Director

CARMA Indonesia has appointed Aubrey Siahainenia as Business Development Director to enhance its operations in the Indonesian market. With over 20 years of experience in media and communications, Aub...rey aims to leverage CARMA's media intelligence and insights to help clients navigate Indonesia's dynamic media landscape.

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Awards, Recognitions, and Industry Achievements of CARMA

 

CARMA sets New Benchmark with 33 Nominations at 2025 AMEC Awards

CARMA, a global PR and communications monitoring firm, has been nominated 33 times at the 2025 AMEC Awards, showcasing its leadership in communications measurement. The nominations span multiple cate...gories and regions, including MENA, APAC, EU, UK, and US, highlighting CARMA's strong client partnerships and innovative methodologies. The awards ceremony will take place on November 5, 2025, in London.

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