CARMA Overview

CARMA addresses the challenge of navigating the complex media landscape by providing comprehensive media intelligence solutions. It offers clarity and insight into media data, enabling businesses to make informed decisions. CARMA's services include media monitoring, PR measurement, and consultancy, which are essential for understanding media impact and shaping strategic communication efforts. With a global reach and local expertise, CARMA ensures that businesses can effectively track and analyze media trends across different markets. This capability is crucial for organizations aiming to enhance their media strategies and improve public relations outcomes.

Use Cases

Customers recommend Public Relations, Social Media Analytics, Lead Analytics, as the business use cases that they have been most satisfied with while using CARMA.

Other use cases:

  • Monitoring Social Media
  • Tracking & Monitoring Communications
  • Measuring Customer Satisfaction
  • Content Management
  • Contract Management
  • Training & Onboarding
  • Track Learning Progress
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Business Priorities

Improve Digital And Social Presence and Improve ROI are the most popular business priorities that customers and associates have achieved using CARMA.

Other priorities:

  • Enhance Customer Relationships
  • Improve Efficiency
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CARMA Use-Cases and Business Priorities: Customer Satisfaction Data

CARMA works with different mediums / channels such as Social Media.

CARMA's features include Dashboard, and Personalization. and CARMA support capabilities include 24/7 Support, AI Powered, Email Support, etc. also CARMA analytics capabilities include Analytics, and Custom Reports.

Reviews

"...CustomScoop in New Hampshire offers their eponymous media monitoring and analytics for public relations...." Peer review

CARMA monitors global media 24/7, including print, social, online, digital, and broadcast. Clarity and insight are provided to navigate the complex media landscape.

Comprehensive Insights on CARMA Use Cases

How does CARMA facilitate Public Relations?

How does CARMA address your Tracking & Monitoring Communications Challenges?

7+ more Business Use Cases

11 buyers and buying teams have used Cuspera to assess how well CARMA solved their business needs. Cuspera uses 110 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific business needs.

Case Studies

Banking

CASE STUDY Starling Bank

CARMA's media monitoring and analytics tools help PR teams at Starling Bank track and measure the impact of their communications. The bank tripled its deposits in nine months during the pandemic. CAR...MA's data showed a spike in media coverage, social conversations, and Google searches after the announcement. This helped the PR team show how their work drove real business interest. The story highlights the value of using data to connect PR efforts to business outcomes.

lightning

Peers used CARMA for public relations and social media analytics

CARMA Features

  • Low
  • Medium
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FEATURE RATINGS AND REVIEWS
Analytics

4.32/5

Read Reviews (9)
Custom Reports

4.07/5

Read Reviews (24)
CAPABILITIES RATINGS AND REVIEWS
Analytics

4.32/5

Read Reviews (9)
Custom Reports

4.07/5

Read Reviews (24)

Software Failure Risk Guidance

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for CARMA

Top Failure Risks for CARMA

Carma Project, Inc. News

Product

April Product News

CARMA has launched Widget Studio, a new tool that lets users build custom widgets and charts for PR analytics. The update also adds dashboard reordering and custom queries in curated charts, improving data visualization and reporting. Upcoming features include advanced comparison tools, third-party integrations, and AI-powered insights, enhancing unified analytics for communications professionals.

Awards

CARMA wins Measurement and Evaluation Award by PRCA Asia-Pacific for the fifth year

CARMA has won the Measurement and Evaluation Award by PRCA Asia-Pacific for the fifth consecutive year.

Product

February Product News

CARMA introduced a new Notifications Centre in its Mobile App and enhanced dashboard features to improve user experience in February.

Product

January Product News

CARMA introduces new features for media intelligence, including report scheduling, real-time broadcast display, and live maps for hotspot identification.

Carma Project, Inc. Profile

Company Name

Carma Project, Inc.

Company Website

https://www.carma.com/en/

HQ Location

Dubai, Dubai

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