Cross channel personalization and Mobile engagement automation platform
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Latest Product Updates and Feature Enhancements on Braze
Braze Delivers BrazeAI Decisioning Studio Through Google Cloud Marketplace
Braze has launched its BrazeAI Decisioning Studio on the Google Cloud Marketplace, enabling customers to streamline procurement and deployment of AI decisioning capabilities. This integration allows ...businesses to optimize customer engagement strategies using reinforcement learning for personalized communication. The collaboration with Google Cloud enhances Braze's ability to deliver scalable, personalized marketing solutions.
Braze has launched the Braze Data Platform, a comprehensive set of data capabilities and partner integrations designed to enhance data unification, activation, and distribution. This platform aims to... help marketers integrate and leverage data for personalized customer engagements. Key features include enhanced ecosystem integrations, real-time data processing, and partnerships with major data platforms like AWS, Snowflake, and Databricks.
Mergers, Acquisitions, and Business Moves by Braze
Braze Announces Agreement to Acquire OfferFit - Business Wire
Braze has announced a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million. This acquisition aims to enhance Braze's AI capabilities, integrating OfferFit's multi-age...nt decisioning technology into Braze's platform to improve personalized customer engagement. The deal is expected to close by July 31, 2025, subject to customary conditions.
Braze to Report Fiscal Second Quarter 2026 Results - Business Wire
Braze announced its fiscal first quarter 2026 results, highlighting a 19.6% year-over-year revenue increase to $162.1 million. The company also completed the acquisition of OfferFit, an AI decisionin...g company, and introduced new messaging channels. Additionally, Ed McDonnell was appointed as the new Chief Revenue Officer, effective July.
Braze Announces Record Bookings to Close Fiscal Year, Announces Organizational Changes
Braze announced record customer bookings for the fiscal year ending January 31, 2025, and significant leadership changes. Myles Kleeger will step down as President and Chief Commercial Officer, with ...a new Chief Revenue Officer to be hired. Leadership roles were also adjusted to support growth, with Jesse Hoobler, Jerry Schorn, and John Ashton taking on new positions.
