Blue Billywig Online Video Platform: Product updates, Customer stories, and Insights | 2026 Cuspera

Blue Billywig's video monetization platform helped Waytogrow boost video revenue for their international publisher portfolio by 540% in just 3 months. Waytogrow used features like contextual video co...ntent suggestions, smart playlists, and prebid player bidding to create over 80 million instream ad opportunities per month. The GROW Video Player became a key product for their publishers. Implementation was fast and easy, supporting hundreds of publishers and thousands of video clips. This solution enabled Waytogrow to maximize ad revenue and support quality content.
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Vidio used Blue Billywig's Interactive Video Ads Studio to boost viewer engagement and help advertisers like Grab and Ace Hardware get more conversions. Vidio ran campaigns with interactive ad templa...tes that let viewers choose deals and products. The Grab campaign saw up to 2.9% click-through rates. The Ace Hardware campaign reached a 10.4% overall CTR. Vidio's use of interactive video ads made their platform stand out and delivered strong results for their partners.
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Blue Billywig's online video platform helps Ajax connect with fans. Ajax uses the platform to offer exclusive content and live streams on their website and app. The system streamlines content publish...ing and supports fast delivery on matchdays. Ajax bypasses third-party restrictions, giving fans direct access to live and highlight videos. The partnership with Blue Billywig started in 2009 and includes regular collaboration to meet Ajax’s needs.
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Blue Billywig helps AZ Alkmaar use video to boost fan engagement and create new revenue. AZ streams live matches, press conferences, and highlights on their own platform. This lets them control broad...casting rights and avoid third-party restrictions. Fans can shop for merchandise and tickets directly from videos. AZ also uses sponsorships and analytics to monetize content and track results.
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Blue Billywig helped Business Insider Netherlands improve their video advertising strategy. The platform streamlined editorial workflows and increased video views. Business Insider Netherlands booste...d ad revenue by 60% and cut costs by 30%. They used video monetization and content management tools. The company is the largest business news platform in the Netherlands with over 2 million unique visitors per month.
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Blue Billywig helped Everysport Media Group improve their video content workflow. The platform made it easy for editors to manage and publish videos. Everysport used analytics to find pages missing v...ideo and added relevant playlists. This change doubled their video views in six months. Their ad inventory and instream revenue also grew.
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