Latest Product Updates and Feature Enhancements on Bitly
Bitly Introduces AI-Powered Features to Simplify and Accelerate Marketing Analytics
Bitly launched AI-powered features, Bitly Assist and Weekly Insights, to enhance marketing analytics. Bitly Assist, an AI chat assistant, allows users to query link and QR Code performance, while Wee...kly Insights highlights key performance changes. These tools aim to streamline data analysis and improve marketing efficiency. Available to paid users, these features reflect Bitly's commitment to AI-driven solutions.
Bitly Analytics: Measuring Clicks, Scans, and Campaign Performance
Bitly has introduced Bitly Analytics, a tool that tracks engagement across Bitly Links, QR Codes, and Pages. It provides insights into clicks and scans, helping teams optimize campaigns in real-time.... The analytics focus on the connection layer, offering data on engagement volume, referrers, and geographic patterns. This tool complements existing analytics platforms by adding upstream context to campaign performance.
Introducing Bitlys ChatGPT, Claude, and Copilot Integrations
Bitly has launched new integrations with ChatGPT, Claude, and Microsoft Copilot, enhancing link and QR Code management within AI tools. These integrations allow marketers to create, manage, and analy...ze links seamlessly through natural language, improving workflow efficiency. The tools are designed to maintain consistency in campaign execution, reducing errors and saving time for teams managing large volumes of links.
Bitly Enters 2026 as the Embedded Connection Layer Powering Links and QR Codes Worldwide - PR Newswire
Bitly is enhancing its role as a core infrastructure for digital interactions, supporting millions of links and QR codes globally. The platform integrates with tools like Shopify and AI systems such ...as ChatGPT and Copilot, ensuring reliability and security. Bitly's focus is on expanding its capabilities and providing insights into digital marketing effectiveness.
Leadership and Executive Team Updates at Bitly
Bitly Appoints Matt Young as CTO, Strengthening Leadership Team Under ...
Bitly has appointed Matt Young as Chief Technology Officer to bolster its leadership team under CEO Peter Krivkovich. Young will lead engineering and data, focusing on platform scalability and techni...cal vision. This move is part of Bitly's strategy to enhance platform innovation and support global growth. The company also announced several leadership promotions, reinforcing its commitment to customer and employee experience.
Bitly Taps New CTO to Steer AI-Powered Growth and Fortify Security
Bitly has appointed Matt Young as its new Chief Technology Officer, marking a strategic shift towards AI-driven growth and enhanced security. Young, with a strong background in technology leadership ...and AI, will lead Bitly's engineering and data teams to scale the platform. This move aligns with CEO Peter Krivkovich's vision to strengthen Bitly's leadership and operational foundation, focusing on trust and AI-powered security to maintain its competitive edge.
Awards, Recognitions, and Industry Achievements of Bitly
How Customer Feedback Turned into 45 G2 Badges for Bitly
Bitly earned 45 G2 badges in the Spring 2026 G2 Report, ranking #1 in URL Shortening, QR Codes, and Content Analytics categories. The recognition is based on customer reviews highlighting Bitly's eas...e of use, implementation, and global reach. Bitly's solutions are praised for their usability, quick setup, and impact on marketing campaigns, with significant customer satisfaction across various business sizes and regions.