AudienceView releases new features to support live entertainment organizations in a post-COVID world
AudienceView has released new features across its ticketing products, including AudienceView Campus, Professional, and Unlimited, to enhance flexibility and functionality for live entertainment organ...izations. New capabilities include touchless scanners, self-serve ticket returns, streaming support, and enhanced gift certificates. These updates aim to support audience engagement and growth strategies in a post-COVID environment.
AudienceView has launched an embedded marketing suite powered by Audience Republic, integrating marketing automation into its ticketing and fundraising platforms. This suite enables live event organi...zations to enhance audience engagement through gamified data capture, targeted communications, and automated marketing journeys. The integration aims to streamline operations and boost ticket sales by unifying ticketing, marketing, and data management.
AudienceView unveils strategic innovation plan in response to disruption across the live events industry
AudienceView has unveiled a strategic innovation plan to support the live events industry amid disruptions. The plan includes a new technology platform that enhances ticketing systems, live streaming... integration, and a marketing portal to expand audience reach. AudienceView aims to help venues reopen and adapt to new industry needs, leveraging its consumer brands and learning platform for client engagement and education.
AudienceView Professional: Your Patron Manager Alternative
AudienceView positions itself as a superior alternative to PatronManager for arts and live event organizations. It offers a purpose-built platform for ticketing, marketing, CRM, and fundraising, emph...asizing ease of use, quick onboarding, and proactive support. AudienceView's integrated tools and streamlined operations provide a comprehensive solution with transparent pricing, contrasting with PatronManager's complexity and higher costs associated with Salesforce-based configurations.
AudienceView, in collaboration with TheaterMania, has released its sixth annual Ticket Buyer Report. The report, derived from a survey of TheaterMania subscribers, highlights shifting consumer behavi...ors and expectations in ticketing and marketing. It emphasizes communication preferences and the importance of audience touchpoints in building loyalty. Insights from the report were discussed at the 2026 INTIX conference, with a UK-focused report to follow.
AudienceView unveils embedded marketing suite integrating ticketing, marketing and data
AudienceView has launched a new embedded marketing suite that integrates ticketing, marketing, and data capabilities, powered by Audience Republic. This suite aims to address inefficiencies in live e...vent marketing by combining ticketing and marketing systems. It offers features like gamified data capture, CRM segmentation, and automated marketing journeys, enhancing revenue and audience engagement for event operators.
AudienceView has acquired TheaterMania and its SaaS product OvationTix, expanding its market reach to over 2,000 organizations globally. This acquisition enhances AudienceView's offerings in ticketin...g, CRM, and fundraising solutions, while integrating TheaterMania's media brands to boost customer engagement and distribution strategies. The acquisition aims to provide arts and cultural organizations with enhanced capabilities and resources.
AudienceView Acquires Saffire: A Bigger, Better Platform for Live Events
AudienceView has acquired Saffire to enhance its platform for live events. This acquisition integrates Saffire's expertise in event-day infrastructure and cashless, RFID-powered onsite experiences wi...th AudienceView's strengths in audience development and commerce. The combined platform aims to offer a seamless event journey, from ticketing to onsite operations, enhancing the overall experience for event organizers and attendees.
AudienceView Acquires Saffire to Extend Its Unified Event Commerce Platform to Fairs, Festivals and Destination Attractions
AudienceView has acquired Saffire to expand its event commerce platform into fairs, festivals, and destination attractions. This acquisition enhances AudienceView's offerings by integrating Saffire's... website solutions and cashless RFID technology, broadening the reach and capabilities for both companies' clients.
AudienceView Welcomes Peter Monks as UK Sales Director
AudienceView has appointed Peter Monks as the new UK Sales Director. Monks, with over 20 years of experience in the ticketing industry, aims to expand AudienceView's operations in the UK and Europe. ...His previous roles include significant contributions to The Ticket Factory and ATG Tickets. AudienceView continues to enhance its presence in the live events sector with recent partnerships and product advancements.
Global Ticketing Leader AudienceView Transforms Brand to Reflect Companys Evolution
AudienceView has unveiled a major brand transformation, reflecting its evolution as a leader in live event technology. The rebranding includes a new logo and the consolidation of its ticketing platfo...rms under unified names: AudienceView Professional, Unlimited, Campus, Grad, and Select. This change aims to enhance client engagement and streamline event management across various markets.
Intelligent Event Commerce: An Interview with AudienceView CEO Eric White
AudienceView CEO Eric White discusses the company's evolution from traditional box office software to Intelligent Event Commerce, emphasizing integrated solutions for ticketing, marketing, and operat...ions. AudienceView's platform aims to enhance digital engagement, streamline operations, and empower venues with data-driven insights to build stronger audience relationships. The company's approach is likened to Shopify for live events, offering venues control over their brand and customer interactions.
