Audience (formerly Aptivada): Product updates, Customer stories, and Insights | 2026 Cuspera

Audience (formerly Aptivada) Product Overview

Audience enables brands to create interactive campaigns that effectively connect with audiences, enhancing engagement and boosting conversions. The platform specializes in leveraging first-party data to tell compelling brand stories. Unique features include tools for audience growth and monetization, and capabilities for end-to-end attribution that transform data into actionable insights. Audience’s solutions ensure easy, compliant, and brand-consistent engagement. A notable example is its partnership with KARE 11 and By the Yard, resulting in a successful campaign with over 35,000 entries, showcasing its capacity to uncover valuable data points.