Acxiom Audience Cloud Overview

Acxiom Audience Cloud offers self-service access to extensive data and identity resolution. Users can register online, start quickly, and deliver audiences seamlessly with no fees.

Use Cases

Customers recommend Sending & Publishing Communications, Channel Management, Touchpoint Management, as the business use cases that they have been most satisfied with while using Acxiom Audience Cloud.

Other use cases:

  • Engagement Management
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Business Priorities

Acquire Customers is the most popular business priority that customers and associates have achieved using Acxiom Audience Cloud.

Other priorities:

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Acxiom Audience Cloud Use-Cases and Business Priorities: Customer Satisfaction Data

Acxiom Audience Cloud works with different mediums / channels such as Social Media.

Popular Business Setting

for Acxiom Audience Cloud

Top Industries

  • Financial Services
  • Retail
  • Entertainment

Popular in

Acxiom Audience Cloud is popular in Financial Services, Retail, and Entertainment and is widely used by

Comprehensive Insights on Acxiom Audience Cloud Use Cases

How can Acxiom Audience Cloud optimize your Sending & Publishing Communications Workflow?

Case Studies

Retail

CASE STUDY Home Improvement Retailer

Acxiom modernized the analytics engine for a home improvement retailer. The retailer struggled with poor media channel insights and outdated analytics. Acxiom migrated data from Adobe Analytics to Ad...obe Customer Journey Analytics. They automated 75% of the data to speed up migration. The retailer optimized over $1 million in media and channel spend. The new system helped prioritize ecommerce personalization.

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Internet

CASE STUDY Upwork

Acxiom helped Upwork scale its client acquisition campaigns. Upwork used Acxiom Audiences' predictive insights to reach more tech-based audiences. Upwork saved up to $150 per job post. They reduced c...ost per acquisition by up to 75%. Upwork gained access to more quality audiences and improved testing precision.

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Consumer Electronics

CASE STUDY A leading wearables brand

Acxiom Addressable Advertising helped a leading wearables brand use its first-party data for programmatic ads. Acxiom created three custom behavioral segments from the brand's data. The campaign also... used syndicated audience data for comparison. The custom segments led to nearly twice as many households making purchases. The campaign drove almost 7,000 extra sales compared to average segments.

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Retail

CASE STUDY A top retailer

Acxiom’s Addressable Advertising helped a top retailer boost in-store foot traffic. The retailer used first-, second-, and third-party data to find new customers. Acxiom built a private marketplace o...f top sites for targeted ads. Factual’s Foot Traffic Attribution tracked and optimized cost per visit. The campaign delivered more store visits at a low $5 cost per visit.

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Consumer Goods

CASE STUDY ScottsMiracle-Gro

Acxiom audience segmentation helped ScottsMiracle-Gro grow after a surge in new customers in 2020. The company faced challenges with narrow margins, customer churn, and limited first-party data. Usin...g Acxiom data and MediaHub, they built targeted audience segments and ran a campaign from March to August 2021. The campaign used look-alike modeling and multiple digital channels to reach loyalists, switchers, and new homeowners. This approach aimed to retain new customers and strengthen brand loyalty.

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Automotive

CASE STUDY Top automotive retailer

Acxiom CDP services helped a top automotive retailer create a single source of customer truth. The retailer used Treasure Data CDP and Sitecore Personalization to connect data and drive real-time mar...keting personalization. Acxiom simplified partner selection and planning, keeping core systems intact. The new solution improved data-driven decisions, media execution, and ROI. The retailer can now scale programs, use first-party data better, and support continuous marketing innovation.

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Acxiom Audience Cloud Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

3.71/5 ★

Read Reviews (3)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

3.71/5 ★

Read Reviews (3)

Acxiom Audience Cloud Integrations

Acxiom Audience Cloud integrates with a wide range of software applications through its robust data import and export capabilities.

Data Export

2.93/5 ★

Read Reviews (1)

Tray.ai

4.0 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

MongoDB

4.49 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Pinterest

4.54 5
 ★ ★ ★ ★ ★  ☆ ☆ ☆ ☆ ☆

Software Failure Risk Guidance

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for Acxiom Audience Cloud

Top Failure Risks for Acxiom Audience Cloud

Acxiom, LLC News

Partnership

Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - FinancialContent

Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data through Magnite, reducing costs and maximizing ad spend. The integration offers improved match rates and insights, benefiting advertisers with precise activation and enhanced performance across streaming and omnichannel media.

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Awards

Acxiom's Data Clean Room Innovation Wins MarTech Breakthrough Award

Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This recognition highlights Acxiom's integration with Snowflake's AI Data Cloud, enabling brands to modernize their data stacks and gain deeper insights without moving data outside the Snowflake environment. The solution enhances customer experiences and supports AI-driven marketing.

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Partnership

IPG Simulation Studio Measures Impact Of Advertising Before It Happens

Interpublic Group (IPG) has unveiled a "simulation studio" leveraging AI technology from Aaru, integrating proprietary consumer data from its Acxiom unit. This initiative aims to simulate human responses to advertising scenarios with unprecedented speed and accuracy. The partnership with Aaru allows IPG to access and customize products for advertising needs, marking a significant advancement in AI-driven marketing strategies.

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Awards

Acxiom Earns Top Score as Best Place to Work for Disability Inclusion

Acxiom has been recognized for the third consecutive year as a "Best Place to Work for Disability Inclusion" by Disability:IN, achieving a top score of 100 on the 2025 Disability Index. This accolade highlights Acxiom's commitment to fostering an inclusive workplace for individuals with disabilities through initiatives like partnerships with nonprofits and participation in awareness events.

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Acxiom, LLC Profile

Company Name

Acxiom, LLC

Company Website

https://www.acxiom.com/

HQ Location

301 Dave Ward Dr, Conway, Arkansas 72032, US

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