Latest News & Updates on Acxiom Audience Cloud

Omnicom has launched Acxiom Fan Graph, a sports marketing intelligence solution, to unify fan data across various platforms. Built on Acxiom's Real IDâ„¢, it provides a comprehensive view of sports f...andom, aiding brands in audience planning and engagement. The solution integrates data from 260 million U.S. consumers and 2.6 billion globally, enhancing marketing strategies and measurement.
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Acxiom's Real ID enhances data connectivity and activation across marketing ecosystems, enabling brands to own and manage customer identity graphs. Integrated with Omnicom's platform, Real ID support...s data unification and personalization, improving conversion rates and reducing acquisition costs. This integration offers transparency and control, embedding identity management into existing marketing and cloud platforms.
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Acxiom enhances its Real ID solution to empower brands with ownership of customer identity graphs and data assets. Real ID integrates with marketing and cloud platforms, enabling brands to unify data... for faster activation and sharper personalization. The solution supports identity management, activation, and data collaboration, improving conversion rates and reducing acquisition costs.
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Acxiom's Real ID is now a native application in Databricks Marketplace, enabling identity resolution and enrichment without data movement. This integration allows marketers to unify customer data, en...hance AI-driven insights, and maintain data governance. Acxiom is also a launch partner for Databricks CustomerLake, enhancing Customer 360 profiles and audience activation.
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Acxiom enhances its Real ID solution, enabling brands to manage their customer identity and data assets across marketing and advertising ecosystems. Real ID integrates with leading marketing and clou...d platforms, offering improved data activation, personalization, and business outcomes. The solution supports omnichannel orchestration and has shown significant improvements in conversion rates and recognition rates.
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Acxiom's Real ID solution is now integrated as a native Built-On application within Databricks and the Databricks Marketplace. This integration supports identity resolution and data enrichment, lever...aging Acxiom's identity graph of over 260 million individuals. As a launch partner for Databricks CustomerLake, Acxiom enhances AI-driven marketing and customer engagement strategies by enabling Customer 360 profiles and audience activation within a governed environment.
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Acxiom Real ID is now a native application in Databricks, enabling identity resolution and data enrichment without data movement. This integration helps marketers unify customer data, enhance AI-driv...en insights, and activate marketing campaigns effectively. Acxiom's Real ID supports Databricks' CustomerLake, facilitating the creation of Customer 360 profiles and improving marketing operations.
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Acxiom has integrated its Geo-Based audience segments into The Trade Desk's data marketplace in the UK and Germany. This integration allows advertisers to use location-derived consumer data for targe...ted programmatic campaigns, enhancing precision in reaching audiences based on real-world location patterns. The move extends Acxiom's existing relationship with The Trade Desk, leveraging its InfoBase data asset.
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Acxiom has introduced the Audience Connection destination, currently in beta, within the Adobe Experience Platform. This connector allows users to enhance and activate audiences using Acxiom's Real I...D technology across multiple platforms like Altice and Comcast. It supports various audience types and requires mapping source fields to Acxiom's target fields for data export.
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Acxiom has launched 'True Intelligence' in partnership with The Trade Desk to enhance digital and CTV advertising measurement. This solution integrates Acxiom's Real ID with The Trade Desk's Kokai pl...atform, offering precise measurement of advertising effectiveness. It addresses challenges in measuring incremental impact on sales and provides advanced audience development and optimization capabilities.
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Acxiom has expanded its partnership with Amazon Ads by integrating over 10,000 Acxiom audiences directly into Amazon DSP's Audience Hub. This integration allows advertisers to activate high-quality a...udiences quickly across Amazon's media properties, enhancing campaign precision and reach. The collaboration leverages Acxiom Real ID and Amazon's authenticated graph technology, offering superior match rates and access to over 90% of U.S. households.
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Acxiom has expanded its partnership with Amazon Ads, integrating over 10,000 Acxiom audiences into Amazon DSP's Audience Hub. This direct API integration allows advertisers to access high-quality, sc...alable audiences for immediate activation, enhancing campaign precision and efficiency across Amazon's media properties and the open internet. The collaboration aims to address marketers' challenges by providing faster activation and superior match rates.
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Acxiom and RafterOne have integrated their services to offer comprehensive AI-powered Salesforce solutions. This partnership provides full-stack support across Salesforce platforms, enhancing busines...s growth and ROI through unified expertise, data management, and privacy compliance. The collaboration aims to optimize Salesforce investments for brands, driving personalized marketing and increased conversions.
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Acxiom and Adobe have partnered to enhance customer experiences through integrated data and identity solutions. At the Adobe Summit, Citi and Prudential Financial will discuss using Acxiom's solution...s within Adobe Experience Cloud to streamline martech, personalize at scale, and optimize ad spend. This collaboration aims to drive innovation and improve marketing effectiveness.
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Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. This collaboration leverages Client Command's Active Shopper Network to h...elp automotive brands identify and engage high-intent vehicle shoppers using privacy-compliant methods. The solution integrates with IPG's marketing platform, offering insights and personalized messaging to improve customer experiences and OEM-dealer alignment.
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Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. The collaboration integrates Client Command's Active Shopper Network with... Acxiom's data solutions, allowing automotive brands to identify and engage potential buyers using privacy-compliant methods. This partnership aims to improve customer engagement and dealer alignment by providing real-time insights into shopper behavior.
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Acxiom, in collaboration with The Trade Desk, has launched 'True Intelligence,' a new measurement solution for digital and connected TV advertising. It leverages Acxiom's Real ID and The Trade Desk's... Kokai platform to provide precise measurement of advertising effectiveness, enhancing audience development and optimization. This solution aims to offer advertisers deeper insights into the real-world impact of their campaigns, improving ROI through data-driven decisions.
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Acxiom has launched 'True Intelligence,' a new measurement solution for digital and CTV advertising, in partnership with The Trade Desk. This solution integrates Acxiom's Real ID and The Trade Desk's... Kokai platform to provide precise measurement of advertising effectiveness. It offers features like proven incrementality, closed-loop measurement, and smarter audience development, enhancing advertisers' ability to optimize campaigns and achieve higher ROI.
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Acxiom and Attain have partnered to provide IPG Media with real-time consumer purchase data. This collaboration allows IPG teams to access Attain's daily-refreshed purchase data, enhancing audience t...argeting and campaign optimization. The partnership aims to deliver precise, performance-focused audience building, leveraging Attain's unique data collection from over 10,000 merchants and brands.
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Magnite and Acxiom have formed a partnership to enhance programmatic sell-side data activation. This collaboration allows advertisers to efficiently use first-party and Acxiom's third-party data, imp...roving addressable advertising capabilities and reducing costs. The integration aims to streamline data-driven campaign execution and enhance performance across streaming and omnichannel media.
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Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data through Magnite, r...educing costs and maximizing ad spend. The integration offers improved match rates and insights, benefiting advertisers with precise activation and enhanced performance across streaming and omnichannel media.
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Interpublic Group (IPG) has unveiled a "simulation studio" leveraging AI technology from Aaru, integrating proprietary consumer data from its Acxiom unit. This initiative aims to simulate human respo...nses to advertising scenarios with unprecedented speed and accuracy. The partnership with Aaru allows IPG to access and customize products for advertising needs, marking a significant advancement in AI-driven marketing strategies.
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New (Acxiom) Executives to Lead Martech, Cloud, Omnichannel Innovation

Acxiom has been named the 2026 Databricks ISV MarTech Partner of the Year, recognizing its contributions in privacy-first identity resolution and AI-powered marketing. Acxiom's integration with Datab...ricks allows clients to unify customer data and enhance AI-driven personalization, showcasing its commitment to data analytics and AI application development.
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Acxiom has been recognized by Snowflake as a leader in Identity & Onboarding and "One to Watch" in Collaboration in Snowflake's Modern Marketing Data Stack 2026 report. This recognition highlights Ac...xiom's role in identity and data solutions within Snowflake's AI Data Cloud, emphasizing its contributions to data clean room innovation and collaboration with Snowflake.
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Acxiom has been awarded the 2026 Databricks ISV MarTech Partner of the Year at the Data + AI Summit. This recognition highlights Acxiom's contributions in privacy-first identity resolution and AI-pow...ered marketing, leveraging its data solutions within the Databricks platform to enhance customer data activation and AI-driven personalization.
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Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This solution, integrated with Snowflake's AI Data Cloud, empowers brands to... modernize their data stacks and gain deeper customer insights without moving data outside the Snowflake environment. This award highlights Acxiom's leadership in data collaboration and AI-driven marketing.
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Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This recognition highlights Acxiom's integration with Snowflake's AI Data Cl...oud, enabling brands to modernize their data stacks and gain deeper insights without moving data outside the Snowflake environment. The solution enhances customer experiences and supports AI-driven marketing.
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Acxiom has been recognized for the third consecutive year as a "Best Place to Work for Disability Inclusion" by Disability:IN, achieving a top score of 100 on the 2025 Disability Index. This accolade... highlights Acxiom's commitment to fostering an inclusive workplace for individuals with disabilities through initiatives like partnerships with nonprofits and participation in awareness events.
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