Latest Product Updates and Feature Enhancements on Acxiom Audience Cloud
Acxiom Launches Fully Integrated Salesforce Practice for Seamless CX | Nation/World
Acxiom has launched a fully integrated Salesforce practice to deliver seamless customer experience (CX) solutions. This new offering combines Acxioms data-driven marketing expertise with Salesforces ...CRM platform, enabling clients to unify customer data and optimize engagement across channels. The initiative targets enterprises seeking advanced personalization and improved CX through Salesforce technologies.
Strategic Partnerships and Integrations of Acxiom Audience Cloud
Attain, Acxiom Partner to Power IPG Media with Real-Time Sales Data - MarTech Cube
Acxiom and Attain have partnered to provide IPG Media with real-time consumer purchase data. This collaboration allows IPG teams to access Attain's daily-refreshed purchase data, enhancing audience t...argeting and campaign optimization. The partnership aims to deliver precise, performance-focused audience building, leveraging Attain's unique data collection from over 10,000 merchants and brands.
Magnite and Acxiom Forge Direct Integration to Enhance Addressable-Based Buying and Maximize Working Media in Streaming - FinancialContent
Magnite and Acxiom have integrated to enhance addressable-based buying in streaming media. This partnership allows advertisers to activate first-party and Acxiom's third-party data through Magnite, r...educing costs and maximizing ad spend. The integration offers improved match rates and insights, benefiting advertisers with precise activation and enhanced performance across streaming and omnichannel media.
Magnite Announces Integration with Acxiom to Enhance Programmatic Sell-Side Data Activation - Quiver Quantitative
Magnite and Acxiom have formed a partnership to enhance programmatic sell-side data activation. This collaboration allows advertisers to efficiently use first-party and Acxiom's third-party data, imp...roving addressable advertising capabilities and reducing costs. The integration aims to streamline data-driven campaign execution and enhance performance across streaming and omnichannel media.
IPG Simulation Studio Measures Impact Of Advertising Before It Happens
Interpublic Group (IPG) has unveiled a "simulation studio" leveraging AI technology from Aaru, integrating proprietary consumer data from its Acxiom unit. This initiative aims to simulate human respo...nses to advertising scenarios with unprecedented speed and accuracy. The partnership with Aaru allows IPG to access and customize products for advertising needs, marking a significant advancement in AI-driven marketing strategies.
Snowflake and Acxiom collaborate for AI-driven marketing
Acxiom and Snowflake have formed a strategic partnership to deliver AI-driven marketing solutions. The collaboration integrates Acxioms data and identity resolution capabilities with Snowflakes cloud... data platform, enabling brands to unify, analyze, and activate customer data more efficiently. This joint offering aims to help marketers leverage advanced analytics and generative AI for more personalized, privacy-compliant campaigns at scale.
Snowflake to Collaborate With Interpublic's Acxiom on AI-Powered Marketing Offerings
Snowflake and Acxiom have formed a partnership to develop AI-powered marketing solutions. The collaboration aims to integrate Snowflake's data cloud with Acxiom's data-driven marketing expertise, ena...bling brands to leverage advanced analytics and artificial intelligence for more effective audience targeting and campaign optimization.
Acxiom and LoopMe have formed a partnership to deliver survey-based custom audience solutions for digital advertising. This collaboration enables marketers to leverage Acxioms data expertise and Loop...Mes survey technology to create targeted audience segments, enhancing campaign precision and effectiveness across digital channels.
Samba TV and Acxiom Announce Massive 40-market Global Expansion
Samba TV and Acxiom have announced a significant expansion of their partnership, scaling their data-driven marketing solutions to over 40 markets. This collaboration integrates Samba TV's audience mo...deling tools with Acxiom's Real Identity solutions within Interpublic Group's AI-powered marketing platform, Interact. The partnership aims to enhance data-led activation and audience intelligence for brands globally.
Awards, Recognitions, and Industry Achievements of Acxiom Audience Cloud
Acxiom's Data Clean Room Innovation Wins MarTech Breakthrough Award
Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This recognition highlights Acxiom's integration with Snowflake's AI Data Cl...oud, enabling brands to modernize their data stacks and gain deeper insights without moving data outside the Snowflake environment. The solution enhances customer experiences and supports AI-driven marketing.
Acxioms Data Clean Room Innovation Wins MarTech Breakthrough Award - Yahoo Finance
Acxiom's data clean room innovation has won the Best Marketing Insights Platform award at the MarTech Breakthrough Awards. This solution, integrated with Snowflake's AI Data Cloud, empowers brands to... modernize their data stacks and gain deeper customer insights without moving data outside the Snowflake environment. This award highlights Acxiom's leadership in data collaboration and AI-driven marketing.
Acxiom Earns Top Score as Best Place to Work for Disability Inclusion
Acxiom has been recognized for the third consecutive year as a "Best Place to Work for Disability Inclusion" by Disability:IN, achieving a top score of 100 on the 2025 Disability Index. This accolade... highlights Acxiom's commitment to fostering an inclusive workplace for individuals with disabilities through initiatives like partnerships with nonprofits and participation in awareness events.
Acxiom Earns VETS Indexes 3 Star Employer Award for 2025
Acxiom has been awarded the 3 Star Employer Award in the 2025 VETS Indexes Employer Awards program. This recognition highlights Acxiom's commitment to supporting veterans through recruitment, hiring,... and development initiatives. The award underscores the company's efforts to create an inclusive workplace for veterans and their families.
