ActivTrak overview: capabilities, features, use cases, and value by role

ActivTrak® is a work intelligence platform focused on productivity optimization. It is used by more than 9,500 organizations to track and analyze performance across people, tools, and AI.

Top capabilities of ActivTrak

ActivTrak's Workforce Management capability gives teams a live picture of how and where work actually happens, whether employees are remote, in-office, or hybrid. It tracks productivity trends, schedule adherence, and website and application usage. Location compliance and offline activity are covered as well. ActivTrak also detects activity-mimicking tools and sends alerts for missed shifts. All of this runs without keystroke logging or invasive monitoring.

Workforce Planning in ActivTrak ties staffing, policies, and resources directly to real-time workforce data. Leaders can use it to quantify untapped labor capacity and to optimize technology investments. Hiring and team-restructuring decisions get grounded in utilization and performance insights. ActivTrak also tracks how organizational changes affect productivity over time.

ActivTrak brings together financial loss analysis, headcount planning, technology usage monitoring, activity alignment, and productivity insights into a single Workforce Optimization & Cost Savings capability — and over 9,500 businesses rely on the platform for workforce optimization and management. The goal is straightforward: reduce workforce inefficiencies while making smarter decisions about staffing and technology investments.

ActivTrak's Productivity Optimization capability translates daily employee activity data into actionable performance insights. Real-time visibility covers productive, unproductive, and offline work. Workload balancing helps prevent burnout, and focus and collaboration measurement surfaces how work actually gets done. Employees receive personal work-pattern insights, while managers get data-driven guidance for workplace policy decisions including return-to-office planning.

ActivTrak's AI Insights capability tracks, governs, and measures the business impact of AI tool usage across the workforce by continuously capturing behavioral data across people, tools, and AI agents. It surfaces visibility into which AI tools teams use, classifies users into maturity stages, quantifies capacity gains from AI-enabled work, and connects AI activity to productivity and business outcomes to inform investment decisions.

ActivTrak ties application usage data directly to productivity outcomes, giving teams a clear picture of how software is actually being used across the organization. That picture covers adoption patterns, application proliferation, and places where the stack has drifted out of alignment with business needs. With that visibility, teams can streamline which applications stay in the stack and which get cut. Cost control and security policy enforcement follow from the same data. ActivTrak addresses SaaS sprawl specifically, and it surfaces security gaps that show up in day-to-day application usage. Pre-built alarms and automated actions reduce the manual overhead of keeping all of that under control.

Contractor Billing Reconciliation automatically checks contractor invoices against the productive hours that the ActivTrak Agent tracks in the background. It pulls billing data in through Google Sheets, then compares billed hours against that data to flag discrepancies and overcharges. Organizations can identify up to 30% in unnecessary spend. The feature replaces manual audits with automated reconciliation, covering billing accuracy tracking, excess spend identification, and contractor allocation optimization.

ActivTrak's Executive Insights feature turns workforce capacity, utilization, and technology data into dashboards built for financial and strategic decisions. Leaders can use it to quantify hidden labor costs and measure AI ROI. It also helps reduce software spend by 20-30%. Headcount planning is supported as well, and teams can track the effect of organizational changes through before-and-after comparisons.

ActivTrak's Technology Usage & Compliance capability handles software optimization and policy enforcement through proactive monitoring of website, application, and category usage. It identifies underused licenses and misaligned priorities, detects time-theft simulation tools, and issues real-time and pop-up alarms when policies are violated. Triggered screenshots capture evidence for compliance verification, and the system can automatically terminate unauthorized applications.

ActivTrak's Automated Timesheet Validation replaces manual pay-period review with objective productivity data to detect and quantify timesheet discrepancies. It covers pre-payroll error identification, overbilling prevention, and inflated-pattern tracking. Intervention response triage is included as well.

ActivTrak's Schedule & Policy Adherence capability covers the full span of automated schedule tracking, attendance compliance monitoring, multi-location staffing visibility, real-time noncompliance alarms, and workforce investment optimization. It detects late starts, early departures, and attendance deviations automatically, enforcing schedule compliance across work hours and shifts without requiring manual oversight.

ActivTrak links what employees actually do with AI tools to measurable workforce performance outcomes. It tracks adoption rates and usage patterns, then maps those signals to capacity gains so teams can quantify the business impact of their AI investments. Maturity classification sits alongside productivity measurement and ROI connection as core sub-capabilities. Compliance control and usage visibility round out the full picture.

Top features of ActivTrak

ActivTrak's Coaching Opportunities feature catches early warning signs before they become bigger problems. It uses AI to analyze daily activity data, looking for signals that suggest declining productivity. When those signals appear, managers get a clear prompt to step in — addressing potential burnout and disengagement while there's still time to act.

ActivTrak's Capacity & Headcount Planning feature assesses workload distribution to surface underutilized and overworked employees, giving organizations the data they need to make informed staffing decisions.

ActivTrak's Privacy and Governance Strategy Development gives buying teams a defined consulting deliverable: a formulated privacy and governance strategy for enriching customer AI systems with workforce activity data, backed by enterprise-grade security controls.

Classification Management is one of three core administration functions in ActivTrak's Remote Administration managed service, sitting alongside User & Group Management and Alarm Configuration. Experts handle the configuration and ongoing maintenance of activity classifications as part of that service.

User & Group Management is a core administration component inside ActivTrak's Remote Administration managed service, where experts configure and maintain user accounts and group structures. It works alongside Classification Management and Alarm Configuration to keep the platform optimized.

ActivTrak's Remote Administration managed service is built around three core components: Classification Management, User & Group Management, and Alarm Configuration. Alarm Configuration lets experts set up and tune alert conditions that trigger notifications for specified user behaviors.

ActivTrak's Proactive Agent Monitoring & Management is the ongoing maintenance layer inside ActivTrak's Remote Administration managed service. Experts continuously monitor and manage the ActivTrak agent. Their goal is to keep the platform optimized with accurate, up-to-date productivity insights.

ActivTrak's AI Data Readiness and Integration Assessment tells a customer whether their AI systems can actually ingest ActivTrak workforce activity data — and what it will take to get there if they can't. The assessment is a consulting deliverable, sitting inside the broader AI Integration Services offering. It is also the first of four components that offering includes.

Data Architecture and Modeling Guidance shapes how workforce activity data is structured and modeled so it can connect cleanly with a customer's AI systems. It is a consulting deliverable within ActivTrak's AI Integration Services.

ActivTrak's Workplace Strategy consulting service helps organizations define return-to-office policies by comparing productivity data across office, remote, and hybrid locations. Return-to-Office Policy Guidance is one of three components in that service, sitting alongside Culture Insights & Guidance and Policy Adherence Best Practices.

Top use cases for ActivTrak

Managers and IT leaders use ActivTrak to track digital work activity across in-office, remote, and hybrid employees. Tracked signals include app usage, website visits, and location. That data feeds behavior analytics, dashboard review, and coaching workflows aimed at identifying productivity bottlenecks, detecting burnout risk, and enforcing security compliance without invasive surveillance.

ActivTrak gives business leaders and managers a continuous productivity management framework — one that runs from data collection through to goal-setting. It tracks employee activity and benchmarks that data against historical trends. Real-time metric tracking sits alongside goal-setting tools, so teams can spot inefficiencies and balance workloads as they emerge. The framework is also designed to support employee coaching toward sustained performance improvement. The end result is data-driven decision-making that helps employees work more effectively without overworking or burning out.

ActivTrak is built for managers overseeing distributed, hybrid, and remote teams. It brings together real-time productivity tracking, location-based performance comparison, time tracking, and attendance alerts in one place. Calendar integration covers both Google Calendar and Outlook. None of this relies on invasive surveillance techniques.

ActivTrak helps IT managers and business leaders see across their entire SaaS application landscape, tracking adoption, utilization, and security compliance in one place. That visibility lets teams eliminate unused licenses, block risky applications, and bring spending in line with how employees actually work.

ActivTrak combines AI-powered pattern detection, workload balance analysis, goal-setting, personal insights dashboards, and integration with HR tools like Salesforce, ZenDesk, and Lattice to let HR leaders and managers proactively identify disengagement and burnout risk. The result is a data-driven engagement strategy aimed at retaining top performers, preventing quiet quitting, and improving employee well-being.

ActivTrak connects employee activity patterns to performance outcomes using in-depth productivity metrics, AI-powered coaching recommendations, location-based productivity comparisons, and goal-tracking. Managers can spot disengagement or productivity drops early and intervene before they escalate. The result is data-informed coaching that improves team performance and aligns workforce behavior with organizational goals.

Value delivered by role with ActivTrak

ActivTrak gives IT teams visibility into security threats, data security practices, and SaaS application usage — including which tools meet privacy standards, who is using them, and from where. Setup is straightforward; in one customer's words, "The set up process for ActivTrak takes seconds. It's very easy to do, and the administrative console is a breeze." The platform also reaches into day-to-day team management. As another customer puts it, "It has truly transformed the way I manage performance and process across my hybrid team. I've got visibility into effort and results side by side."

ActivTrak helps employees work more efficiently by removing friction from daily workflows. Eliminating unnecessary application clicks and lag time frees up time for meaningful work, and coaching conversations grounded in objective data help employees develop skills and manage their schedules. One customer found that employees lost significant productive time waiting for our legacy mortgage platform to load between screens, which directly impacted their ability to hit daily metrics tied to their incentive compensation. At another organization, Eighty percent of the employees we have conversations with come back around to being highly productive. A trust-based environment, where data supports rather than surveils, has led organizations to report increased employee retention and satisfaction after deploying ActivTrak.

ActivTrak surfaces executive-ready dashboards that provide clear visibility into workforce utilization and ROI, enabling leaders to reduce excess capacity, improve resource allocation, and drive data-driven decisions — with documented outcomes including 122X ROI, $6.82M in added value, over $1M in annualized labor savings, and a 15% improvement in cost savings and productivity. One customer notes that without ActivTrak, leadership would be "operating on some back-of-the-napkin calculation or assumption" rather than making decisions based on actual workforce patterns. Another describes ActivTrak as a critical part of hybrid team management with a significant role in driving contact center efficiency and performance improvement.

ActivTrak turns workforce data into performance insights, connecting engagement, focus, and location to outcomes so managers can coach with objective data rather than guesswork. Real-time productivity visibility lets managers spot burnout risk early and open constructive coaching conversations. Those insights have translated into faster performance reporting, better agent routing, replication of top-performer behaviors, and measurable gains in efficiency and customer satisfaction.

HR teams turn to ActivTrak to validate remote work productivity, flag inflated timesheets, and build the objective evidence needed for capacity planning, recruiting decisions, and budget allocation. Workforce analytics identify burnout risk and support employee retention, while transparent data helps maintain trust-based relationships between managers and employees.

Finance teams and operations leaders use ActivTrak to validate labor costs, inform budget allocation, and quantify the ROI of workforce investments. When inflated timesheets warrant investigation, ActivTrak alerts finance directly. Leaders can also use it to identify billing problems, recover costs, and ensure timely, accurate payments. Deployment outcomes include a validated 15% improvement in cost savings and productivity. Shared capacity planning visibility eliminates guesswork across teams.

ActivTrak consolidates workforce activity, technology usage, and process efficiency data into a single view for Operations and IT teams. That unified visibility supports identifying inefficiencies and managing SaaS application usage. It also supports cutting costs and forecasting technology needs. Shared workforce data enables cross-functional alignment on capacity planning, resource allocation, and security compliance.

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What customers say about ActivTrak: ratings, outcomes and feedback

ActivTrak® customers speak to two aspects of their experience with the product: what they value in day-to-day use and where they see room for improvement. Both dimensions shape how the product performs in practice for the people using it.

What works well

Customers describe using ActivTrak in ways that reach beyond simple time-tracking. One customer found that productivity monitoring data helped validate remote work, shifting hiring policy to bring on employees from other states rather than requiring office returns. Another team set out to confirm hours worked and ended up with a fuller picture: visibility into the quality of time worked, covering focus and collaboration alongside raw activity, and feeding those metrics directly into business dashboards. The framing customers bring to the tool shapes what they get from it. In one customer's words: "The key is going into this with the right mindset—one grounded in transparency, fairness and openness. Workforce analytics isn't about control." Peer benchmarking also surfaces as a practical concern. The same customer noted that "Every industry has its own culture and work rhythms, so being able to compare against relevant peers — without exposing any company-specific data — made the insights far more actionable."

Where customers see room for improvement

ActivTrak customers raise recurring concerns around pricing flexibility, user management, data accuracy, and navigation. On pricing, one customer notes that Pricing module, sometimes for our use case having a minimum of 5 is too many. User management produces its own friction. Customers report that the tool duplicates users quite often, and that deleting a user is ineffective — requiring it to be set to "Do Not Track" instead. Customers also want a way to tie users together instead of automatically creating new users when people log in via a local account. Data credibility comes up as well. Employees often question the validity of the data or the categories of Active or Inactive. Switching between employees can delay data from being generated. Customers also want the ability to group consecutive activities with the same title, website, etc as one activity rather than seeing them listed separately. Navigation presents challenges too. Labels can carry confusing names that make the product harder to move through. Customers managing teams across multiple time zones find it difficult to navigate between them. There is also interest in role-scoped logins so that team managers see only their team rather than the entire organization.

ActivTrak™ Customer wins, Case studies

How a B2B Tech Company Turned AI Use Into 92% Measurable Adoption ActivTrak

ActivTrak's AI Insights helped a B2B tech firm achieve 92% meaningful AI adoption by providing detailed behavioral data on AI tool usage. This enabled the company to set specific AI maturity goals an...d improve engagement across teams, moving beyond simple activation metrics to measure AI's impact on productivity and ROI.

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MedRisk Saves ~$4M by Improving Workforce Utilization with ActivTrak

MedRisk improved workforce utilization using ActivTrak's productivity optimization software, resulting in savings of approximately $4 million.

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MedRisk Saves ~$4M by Improving Workforce Utilization with ActivTrak

MedRisk achieved approximately $4 million in annual savings and improved workforce visibility by implementing ActivTrak's work intelligence platform. This deployment allowed MedRisk to identify and a...ddress workforce utilization gaps, leading to significant financial benefits and enhanced operational insights. The platform's data-driven approach supports MedRisk's ongoing efforts to optimize productivity and resource allocation.

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A leading global financial services company - Financial Services - Very Large

USA

ActivTrak helped a leading global financial services company improve productivity in its 1,200-agent insurance contact center. The company replaced Verint Desktop and Process Analytics with ActivTrak... to automate data collection and reporting. This led to a 1,200 hours per week productivity gain and a 12% boost in schedule adherence. The company saved $1.6 million by increasing agent utilization and reducing hiring needs. ActivTrak dashboards now support hybrid team management and performance improvement.

 

FAM Brands - Retail - Medium

Los Angeles, USA

ActivTrak helped FAM Brands spot bottlenecks in their order management team. The company used productivity monitoring to see how employees spent time on tasks and meetings. FAM Brands found remote wo...rkers were more productive than office staff. They used this data to expand remote hiring and improve meeting efficiency. ActivTrak also helped FAM Brands boost employee well-being by identifying gaps in HR communication.

 

Echo Global Logistics - Transportation/Trucking/Railroad - Large

Chicago, USA

Echo Global Logistics used ActivTrak to track time and analyze workforce data. They faced challenges after 18 acquisitions and a shift to remote work, making workforce planning hard. ActivTrak helped... them see how work was done, align staffing, and measure technology impact. Echo saved over $1M in annual labor by reallocating resources and balancing workloads. The platform also improved trust, transparency, and collaboration between teams.

Frequently Asked Questions (FAQ)

for ActivTrak™

What CRM integrations are available for ActivTrak?

ActivTrak offers several CRM integrations to enhance workforce optimization and productivity analysis. Specifically, it integrates seamlessly with popular CRM platforms such as Salesforce, Microsoft Dynamics, and HubSpot. These integrations allow businesses to view sales team activity alongside CRM data, helping identify productivity patterns and trends that drive revenue. By leveraging these integrations, organizations can gain valuable insights into employee performance, optimize resource allocation, and improve overall efficiency. Additionally, ActivTrak's ActivConnect API facilitates further customization and integration with other business systems, ensuring that companies can tailor their workforce analytics to meet specific operational needs.

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How does ActivTrak connect with Salesforce and HubSpot?

ActivTrak connects with Salesforce and HubSpot through its ActivConnect API, which allows seamless integration of workforce analytics data with these popular CRM platforms. This integration enables businesses to view sales team activity alongside CRM data, helping sales leaders and revenue operations teams identify productivity patterns and trends that drive revenue. By combining ActivTrak's insights on employee performance and application usage with customer relationship data, organizations can make data-informed decisions to enhance sales efficiency and optimize team performance. Additionally, this integration supports the generation of custom reports that align with specific business goals, ensuring that teams have access to the right data at the right time to improve overall productivity and effectiveness.

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What are the setup steps for integrating ActivTrak with Microsoft Dynamics?

To integrate ActivTrak with Microsoft Dynamics, start by ensuring you have administrative access to both platforms. First, log into your ActivTrak account and navigate to the integrations section. Here, you will find the option to connect with Microsoft Dynamics. Follow the prompts to authenticate your Microsoft Dynamics account, allowing ActivTrak to access necessary data. Once authenticated, configure the integration settings to align with your business needs, such as selecting which data points to sync between the two platforms. After completing the setup, test the integration to ensure data flows correctly and that both systems are communicating effectively. For detailed guidance, refer to the ActivTrak Academy resources or contact their support team for assistance.

activtrak integration stepsmicrosoft dynamics setupb2b saas onboarding

Can I access the ActivTrak API for custom integrations?

Yes, you can access the ActivTrak API for custom integrations through the ActivConnect API, which provides a set of connectors and tools designed to enable seamless access to your ActivTrak data. This API allows you to integrate ActivTrak with various external applications and business systems, facilitating the creation of customized reports and dashboards that enhance workforce analysis. By leveraging the ActivConnect API, you can merge workforce data with other business data, such as financial or project management systems, to gain deeper insights into employee performance and productivity. To get started, you can request a demo to explore the capabilities of the ActivConnect API and discuss your specific integration needs with our sales team.

api accesscustom integrationsdata insights

What is the data flow between ActivTrak and other business systems?

The data flow between ActivTrak and other business systems is facilitated through its robust integration capabilities, particularly via the ActivConnect API. ActivTrak discreetly collects real-time digital activity data from users, including application usage and productivity metrics. This data can then be seamlessly integrated with various business systems and BI tools, such as Jira for project management and HR systems for employee data. By connecting ActivTrak data with external financial data or customer service management applications, organizations can generate comprehensive reports that reflect actual time and resources spent on projects. This integration enables businesses to leverage actionable insights for optimizing workforce productivity and performance, ensuring that decision-makers have access to real-time, relevant information across their operational landscape.

data integration overviewreal-time analyticscustom dashboard setup

Are there any limitations to ActivTrak's integrations with data platforms?

ActivTrak offers a range of integrations with various data platforms, including CRM systems like Salesforce, Microsoft Dynamics, and HubSpot, as well as collaboration tools and business intelligence (BI) applications. However, limitations may arise depending on the specific integration and the complexity of the data being merged. For instance, while the ActivConnect API allows for seamless data access and custom reporting, users may encounter challenges in integrating with certain legacy systems or in achieving real-time data synchronization if the external application does not support it. Additionally, while ActivTrak provides robust analytics capabilities, the depth of insights may vary based on the quality and granularity of the data sourced from integrated platforms. Therefore, it's advisable to assess your specific integration needs and consult with ActivTrak's support team for tailored guidance.

integration limitationsdata platform compatibilityapi access options

What does the customizable dashboard feature in ActivTrak do?

The customizable dashboard feature in ActivTrak allows businesses to tailor their data visualization to meet specific operational needs, enhancing decision-making and performance optimization. By collecting digital activity data from employees, ActivTrak displays this information in user-friendly, out-of-the-box dashboards that can be customized to highlight key metrics such as agent response times, productivity levels, and application usage. This flexibility enables managers to gain insights into individual and team performance, facilitating better resource allocation and strategic planning. Additionally, the dashboards can integrate with other applications, such as customer service management tools and Power BI, allowing for a comprehensive view of performance metrics across platforms. Ultimately, customizable dashboards empower organizations to make data-driven decisions that enhance efficiency and productivity.

custom dashboard benefitsdata integration capabilitiesperformance optimization tools

How do I create a tailored report using ActivTrak's data services?

To create a tailored report using ActivTrak's data services, start by accessing the platform and identifying the specific metrics or data points you want to analyze, such as agent activities, application usage, or call interactions. Next, leverage the expertise of ActivTrak's Data Services team, who can assist in integrating your ActivTrak data with other applications like Jira or HR systems to enrich your report. You can then utilize the customizable dashboards to visualize the data effectively. If you require a specialized report, reach out to the Data Services team for tailored analysis that aligns with your business goals. This process not only enhances your reporting capabilities but also provides actionable insights to optimize performance and decision-making within your organization.

custom report creationdata integration servicestailored analytics solutions

What insights can I gain from the executive insights feature in ActivTrak?

The executive insights feature in ActivTrak provides leaders with comprehensive, boardroom-ready data that translates real-time workforce activity into actionable insights. Executives can leverage this feature to drive strategic decisions by linking workforce output to organizational goals, thereby enhancing EBITDA growth and shaping investment priorities. For CFOs, it reveals cost drivers and forecasts labor needs, improving return on investment. COOs can optimize resource allocation and understand AI adoption's impact on efficiency, while CIOs gain insights into technology utilization. Overall, these insights empower executives to make informed decisions that enhance productivity, reduce excess spending, and align workforce capabilities with business objectives, ultimately driving organizational success.

executive insights benefitsai impact analysisproductivity measurement tools

How do I configure real-time data tracking in ActivTrak?

To configure real-time data tracking in ActivTrak, start by logging into your ActivTrak account and navigating to the settings menu. From there, select the "Data Collection" option to enable real-time tracking features. Ensure that the necessary permissions are granted for the application to monitor user activities effectively. You can customize the tracking parameters to focus on specific applications, websites, or user interactions that align with your business goals. Once configured, ActivTrak will begin collecting data discreetly from user endpoints, providing you with actionable insights almost immediately. For optimal setup and performance, consider reaching out to ActivTrak's onboarding team, especially if you are managing more than 50 licenses, as a paid support plan may be required for comprehensive assistance.

real-time trackingdata configurationactivtrak setup

What are the key functionalities of ActivTrak's AI-powered analytics?

ActivTrak's AI-powered analytics offer a comprehensive suite of functionalities designed to enhance workforce intelligence and productivity. Key features include the ability to measure employee productivity, focus, and utilization, as well as track AI usage across teams and workflows. The platform provides real-time data and insights that connect workforce behavior to business outcomes, enabling organizations to quantify capacity gains and identify areas for optimization. Additionally, ActivTrak's AI Insights feature delivers a unified view of AI adoption, helping leaders understand its impact on productivity and operational performance. With customizable dashboards and reports, organizations can benchmark performance across roles and maturity levels, ultimately driving informed decision-making and strategic execution.

ai analytics overviewproductivity measurement toolsworkforce optimization insights

How can I use ActivTrak to monitor employee productivity effectively?

To effectively monitor employee productivity using ActivTrak, start by defining what productivity means for your organization, as it can vary by role and business goals. Once established, implement ActivTrak to capture relevant employee activity data, including hours worked, app usage, and location compliance. The software provides insights into productivity trends, allowing you to analyze employee focus and engagement levels. Utilize these insights to identify areas for improvement and optimize team performance through goal tracking and AI coaching. Additionally, encourage open communication with employees about the monitoring process to foster a culture of transparency and collaboration. By leveraging ActivTrak's user-friendly interface and actionable data, you can make informed decisions that enhance productivity and support your workforce's needs.

employee monitoring strategiesproductivity analysis techniquesworkforce optimization tools

What measurable business value can ActivTrak provide to organizations?

ActivTrak provides significant measurable business value to organizations through enhanced productivity and cost savings. Companies utilizing ActivTrak have reported up to 20% improvements in productivity and 18% reductions in costs within the first six months of deployment. This translates to substantial financial benefits, with some organizations realizing savings in the tens of millions of dollars. By capturing detailed employee activity data, ActivTrak enables businesses to analyze productivity trends, optimize resource allocation, and improve team performance through data-informed decisions. The platform's insights into how work happens across people, tools, and AI facilitate better strategic execution and resource utilization, ultimately leading to sustained value and improved operational efficiency.

activtrak roiproductivity gainscost savings

How does ActivTrak contribute to cost savings and revenue growth?

ActivTrak contributes to cost savings and revenue growth by providing organizations with actionable insights into employee productivity and resource utilization. By capturing detailed data on employee activities, such as hours worked and application usage, ActivTrak enables businesses to analyze productivity trends and optimize team performance. Companies using ActivTrak have reported up to 20% improvements in productivity and 18% reductions in costs within the first six months of deployment. This translates to significant financial benefits, with some organizations achieving annual savings of over $500,000 and a remarkable 122X return on investment. By leveraging these insights, businesses can make informed decisions that enhance operational efficiency, reduce billing discrepancies, and ultimately drive revenue growth.

cost savingsrevenue growthproductivity improvement

What is the expected ROI for companies implementing ActivTrak?

The expected ROI for companies implementing ActivTrak can be significant, with many organizations reporting up to 20% improvements in productivity and 18% reductions in costs within the first six months of deployment. For instance, some users have achieved remarkable results, such as a 122X ROI, translating to millions in savings through enhanced resource utilization and strategic execution. ActivTrak's workforce analytics capabilities allow businesses to capture employee activity, analyze productivity trends, and optimize team performance, leading to measurable returns on investment. By leveraging data-driven insights, companies can make informed decisions that not only improve operational efficiency but also contribute to long-term financial gains.

activtrak roiproductivity gainscost reduction

What are the different pricing plans available for ActivTrak?

ActivTrak offers several pricing plans tailored to meet various organizational needs. The primary options include a free plan, which is limited to three users and has restricted functionality, and a Professional plan available through a 14-day free trial that provides full access to insights and analytics. For businesses requiring more than 50 licenses, a paid support plan is mandatory, with options such as Premier Support, which includes enhanced features, and Signature Support, designed to maximize ROI. Additionally, there are add-ons like Screen Details available for $1 per user per month. For specific pricing details and to explore customized options, potential customers can visit the ActivTrak pricing page or contact the sales team directly.

pricing plans overviewsupport plan optionsfree trial details

How quickly can businesses expect to see value from ActivTrak after implementation?

Businesses can expect to see value from ActivTrak shortly after implementation, with deployment typically taking just days or weeks. Initial insights can be accessed within days, allowing organizations to quickly identify productivity patterns and inefficiencies. Within 2 to 4 weeks, users can begin to observe meaningful trends that inform decision-making and optimization strategies. Many companies report significant productivity improvements of up to 20% and cost reductions of around 18% within the first six months of using ActivTrak. This rapid time-to-value is facilitated by the platform's real-time data collection and automated analysis, enabling organizations to enhance resource utilization and drive strategic execution effectively.

implementation timelinetime-to-value insightsworkforce analytics benefits

What is the total cost of ownership for using ActivTrak over time?

The total cost of ownership (TCO) for using ActivTrak over time includes several factors such as licensing fees, support plans, and potential add-ons. ActivTrak typically charges per user, with a paid support plan required for purchases exceeding 50 licenses to ensure optimal setup and ongoing assistance. Additionally, organizations may opt for add-ons like Screen Details for enhanced monitoring capabilities, which incurs an extra cost of $1 per user per month. While the initial investment may seem significant, many customers report substantial productivity gains and cost savings, with documented returns on investment, such as $4.2 million in productivity gains and $800,000 in software savings. Therefore, while the upfront costs are important to consider, the long-term benefits and efficiencies gained through ActivTrak can significantly offset these expenses.

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What performance metrics can ActivTrak provide for my team?

ActivTrak provides a comprehensive suite of performance metrics that can significantly enhance team productivity and operational efficiency. Key metrics include individual and team productivity levels, time spent on various tasks, and overall availability, allowing managers to understand work habits and identify areas for improvement. The platform also offers insights into agent response times, ticket volume management, and quality of work based on customer satisfaction scores (CSAT). Additionally, ActivTrak enables the creation of custom dashboards that consolidate data from various sources, such as Zendesk and Intercom, providing a holistic view of performance. By leveraging these metrics, organizations can make data-driven decisions, foster employee recognition, and ultimately optimize team performance.

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Can ActivTrak support compliance with GDPR and HIPAA regulations?

Yes, ActivTrak can support compliance with both GDPR and HIPAA regulations through its robust privacy and security controls. The platform is designed to protect employee privacy by excluding non-business activity details and sensitive data from reporting, ensuring that only relevant information is collected and shared. ActivTrak's built-in features facilitate compliance by allowing businesses to manage access to data, with customizable user roles that protect confidentiality. Additionally, the integration with Tableau enables secure and transparent data sharing, which is crucial for maintaining compliance across various operations, especially in the EU. By focusing on privacy-first analytics and adhering to regulatory requirements, ActivTrak helps organizations build trust with customers while optimizing their business processes.

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Does ActivTrak offer customizable dashboards for data visualization?

Yes, ActivTrak offers customizable dashboards for data visualization, allowing businesses to tailor their analytics to meet specific needs. These dashboards display digital activity data collected from employees' computers, enabling organizations to visualize key performance metrics such as agent response times, productivity hours, and customer satisfaction scores. Users can create individualized dashboards to empower team members to analyze their work trends and make informed adjustments. Additionally, ActivTrak's integration capabilities with tools like Microsoft Power BI, Jira, and various HR systems enhance the customization process, enabling users to combine data from multiple sources for a comprehensive view of performance. This flexibility not only improves decision-making but also drives operational efficiency and productivity across teams.

custom dashboardsdata visualizationperformance insights

Can ActivTrak help with historical data analysis and trend analysis?

Yes, ActivTrak can significantly assist with both historical data analysis and trend analysis. The platform discreetly collects and stores data on employee activities, application usage, and productivity metrics over time, allowing businesses to conduct thorough historical analyses. This capability enables organizations to identify patterns and trends in workforce performance, which can inform strategic decisions. With ActivTrak's advanced algorithms, users can generate custom reports that visualize these trends, helping teams understand productivity fluctuations and make data-driven adjustments. By leveraging these insights, businesses can optimize resource allocation, improve workload balancing, and enhance overall operational efficiency, ultimately driving better performance outcomes.

historical data analysistrend analysis benefitscustom reporting solutions

What capabilities does ActivTrak have for workload balancing across teams?

ActivTrak offers a comprehensive suite of capabilities for workload balancing across teams, enabling managers to assess and optimize workload distribution effectively. Key features include Capacity and Headcount Planning, which helps identify underutilized and overworked employees, allowing for informed decisions on resource allocation. The platform also provides Schedule Adherence Reports to monitor compliance with assigned schedules, ensuring that team members are working efficiently. Additionally, ActivTrak's workload balance reports offer insights into actual capacity, enabling leadership to redistribute tasks rather than unnecessarily increasing headcount. By leveraging these analytics, organizations can enhance productivity, reduce burnout, and foster a more balanced work environment, ultimately leading to improved team performance and engagement.

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Does ActivTrak ensure the security of sensitive employee data?

Yes, ActivTrak ensures the security of sensitive employee data through a comprehensive approach to data protection and privacy. The platform employs enterprise-grade encryption for all customer data, both in transit and at rest, utilizing TLS and AES standards within a secure Google Cloud environment. ActivTrak prioritizes employee privacy by excluding non-business activities and sensitive personal data from its reporting, and it does not engage in intrusive monitoring practices like keystroke logging or video surveillance. Additionally, the platform supports compliance with major regulations such as GDPR, CCPA, and HIPAA, ensuring that businesses can meet their legal obligations while maintaining employee trust. Customizable role access configurations further enhance data confidentiality, allowing organizations to responsibly share information while safeguarding sensitive data.

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How can sales leaders use ActivTrak to improve their team's productivity and performance?

Sales leaders can leverage ActivTrak to enhance their team's productivity and performance by utilizing its comprehensive workforce analytics capabilities. By tracking productivity metrics, sales leaders can identify patterns in work habits, measure the effectiveness of sales activities, and pinpoint areas for improvement. ActivTrak provides insights into individual and team performance, allowing leaders to set realistic benchmarks and goals. Additionally, the platform fosters collaboration between managers and employees, enabling constructive feedback and coaching opportunities based on data-driven insights. By understanding how team members engage with tools and workflows, sales leaders can optimize processes, allocate resources more effectively, and ultimately drive higher sales performance while ensuring transparency and respect for employee privacy.

productivity improvementteam performance analyticsworkforce management insights

What are the best practices for implementing ActivTrak in a hybrid customer support team?

To effectively implement ActivTrak in a hybrid customer support team, start by clearly defining your goals for productivity and performance monitoring. Engage your team from the outset by discussing expectations and the benefits of using ActivTrak, which can enhance visibility into agent activities and improve overall efficiency. Utilize ActivTrak’s data collection capabilities to gather insights on agent performance and collaboration patterns, and create custom reports that align with your team's objectives. Regularly review these insights to identify areas for improvement and provide targeted coaching. Additionally, integrate ActivTrak with tools like Microsoft Power BI, Zendesk, and Intercom to consolidate data and enhance reporting capabilities. Finally, foster a culture of transparency and continuous feedback to ensure that team members feel supported and motivated to leverage the platform effectively.

hybrid team implementationproductivity monitoring bestcustomer support optimization

In what scenarios can RevOps teams leverage ActivTrak for data-driven decision making?

RevOps teams can leverage ActivTrak in several scenarios to enhance data-driven decision-making. By integrating ActivTrak with CRM platforms like Salesforce, Microsoft Dynamics, or HubSpot, RevOps can analyze sales team activity alongside customer relationship data to identify productivity patterns and trends that directly impact revenue. This insight allows teams to optimize sales processes, improve rep efficiency, and allocate resources effectively. Additionally, ActivTrak's workforce analytics can help RevOps assess how AI tools are being utilized within the sales process, revealing gaps in adoption and enabling better strategic planning. By utilizing real-time activity data, RevOps teams can make informed decisions that drive performance improvements and ultimately contribute to the organization's bottom line.

revops use casesdata-driven insightsproductivity optimization

How does ActivTrak help marketing teams optimize their workflows and measure campaign effectiveness?

ActivTrak helps marketing teams optimize their workflows and measure campaign effectiveness by providing real-time insights into employee productivity, application usage, and engagement levels. By capturing data on how team members interact with various marketing tools and platforms, ActivTrak enables marketers to identify bottlenecks and inefficiencies in their processes. The platform's advanced analytics transform this raw data into actionable insights, allowing teams to assess the effectiveness of their campaigns and make data-informed decisions. Additionally, custom reporting features help marketing teams track performance metrics over time, ensuring that resources are allocated efficiently and that strategies are continuously refined for better outcomes. This comprehensive understanding of workflows ultimately drives improved campaign performance and ROI.

workflow optimizationcampaign effectivenessai insights utilization

What specific use cases demonstrate the value of ActivTrak for IT asset managers in technology license optimization?

ActivTrak provides significant value for IT asset managers in technology license optimization through several specific use cases. First, it enables tracking of software usage and license allocation, allowing managers to identify underutilized or unused software licenses, which can lead to cost savings by recouping unnecessary expenses. Additionally, ActivTrak offers insights into SaaS application usage across the organization, helping IT teams understand which applications are frequently used and which are not, thus informing decisions on license renewals or cancellations. The platform also facilitates compliance by monitoring software usage against licensing agreements, ensuring that organizations remain compliant while optimizing their technology investments. Overall, these capabilities empower IT asset managers to make data-driven decisions that enhance efficiency and reduce waste in technology spending.

license optimization useit asset managementsaas usage insights

How can organizations ensure successful adoption of ActivTrak across different departments and teams?

To ensure successful adoption of ActivTrak across different departments and teams, organizations should prioritize early involvement and clear communication with employees. Begin by rolling out ActivTrak with a dedicated onboarding program that includes personalized sessions for each team member, where expectations and the benefits of the platform are discussed. Utilize resources from ActivTrak Academy to familiarize teams with the software and its features. Establish a culture of transparency by emphasizing that the tool is designed to enhance productivity rather than micromanage. Regularly share insights and reports generated by ActivTrak to demonstrate its value, encouraging teams to engage with the data actively. Additionally, fostering continuous communication and setting clear productivity goals can help teams leverage ActivTrak effectively, ultimately leading to improved performance and collaboration across the organization.

successful adoption strategiesemployee engagement techniquesonboarding best practices

What are the key differences between ActivTrak and Controlio?

ActivTrak and Controlio are both employee monitoring and productivity analytics tools, but they differ in several key areas. ActivTrak focuses on providing comprehensive insights into employee activity, including hours worked, app usage, and productivity trends, which helps organizations make data-informed decisions to optimize team performance. It features a lightweight agent that ensures minimal impact on IT resources and offers advanced analytics capabilities. In contrast, Controlio emphasizes real-time monitoring and offers features like screen recording and keystroke logging, which may appeal to organizations needing stringent oversight. While ActivTrak is designed for broader workforce analytics and productivity improvement, Controlio may be better suited for companies prioritizing security and compliance. Ultimately, the choice between the two will depend on an organization's specific needs regarding employee monitoring and productivity management.

activtrak overviewcontrolio overviewfeature comparison

How does ActivTrak compare to SentryPC in terms of employee monitoring features?

ActivTrak and SentryPC both offer employee monitoring features, but they cater to different needs and approaches. ActivTrak focuses on providing insights into productivity and work patterns, allowing businesses to measure employee performance by location and assess the impact of flexible work arrangements. Its emphasis on privacy ensures that employee data is handled respectfully, promoting a culture of trust. In contrast, SentryPC offers more comprehensive monitoring capabilities, including web filtering and application blocking, which may be beneficial for organizations needing stricter control over employee activities. While ActivTrak excels in delivering actionable business intelligence and fostering a collaborative environment, SentryPC is better suited for companies prioritizing security and compliance. Ultimately, the choice between the two depends on your organization's specific monitoring goals and workplace culture.

employee monitoring comparisonactivtrak featuressentrypc overview

Why should I choose ActivTrak over Interguard for workforce analytics?

Choosing ActivTrak over Interguard for workforce analytics can be advantageous due to ActivTrak's focus on privacy-first work intelligence and its comprehensive feature set. ActivTrak captures employee activity, analyzes productivity trends, and optimizes team performance through AI coaching, all while ensuring compliance with privacy standards. Users report significant ROI, with up to 20% productivity improvements and 18% cost reductions within six months of deployment. In contrast, while Interguard offers employee monitoring capabilities, it may not provide the same level of insights into workforce behavior and operational performance as ActivTrak. Additionally, ActivTrak's user-friendly dashboards and real-time data tracking empower organizations to make informed decisions, enhancing overall efficiency and resource utilization. This makes ActivTrak a compelling choice for businesses looking to optimize their remote and hybrid teams effectively.

activtrak benefitsworkforce analytics comparisonproductivity improvement roi

What makes ActivTrak a better option than CleverControl for productivity insights?

ActivTrak stands out as a superior option compared to CleverControl for productivity insights due to its focus on ethical data collection and actionable insights. While CleverControl offers employee monitoring features, ActivTrak emphasizes transparency and collaboration, providing managers with a comprehensive view of employee activity, including hours worked, app usage, and engagement levels. This allows organizations to make data-informed decisions that enhance resource allocation and optimize team performance. Additionally, ActivTrak's AI-powered analytics help quantify productivity trends and the impact of AI tools on workflows, enabling businesses to identify areas for improvement. By prioritizing informed insights over intrusive monitoring, ActivTrak fosters a culture of trust and collaboration, making it a more effective choice for organizations looking to enhance productivity and employee engagement.

activtrak benefitsproductivity insights comparisonworkforce optimization tools

What are the best alternatives to ActivTrak for tracking employee performance?

When considering alternatives to ActivTrak for tracking employee performance, several notable options exist. Time Doctor is a popular choice that offers time tracking and productivity monitoring features, making it suitable for remote teams. Another strong contender is Hubstaff, which combines time tracking with GPS location services, ideal for field teams. For organizations focused on project management, Asana provides task tracking and performance insights, while Trello offers a visual approach to managing workflows. Additionally, BambooHR is a comprehensive HR platform that includes performance management tools, making it a good fit for companies looking for an all-in-one solution. Each of these alternatives has unique features that cater to different organizational needs, so evaluating them based on specific requirements is essential.

employee monitoring alternativesperformance tracking comparisonethical monitoring practices

How does ActivTrak stack up against Veriato in terms of data accuracy and reporting?

ActivTrak is often preferred over Veriato for its superior data accuracy and reporting capabilities. ActivTrak captures precise, real-time activity data directly from user endpoints, utilizing advanced algorithms to categorize applications and websites, which helps eliminate data gaps and provides reliable, decision-ready metrics. This continuous data collection at the point of work ensures that organizations receive consistent and actionable insights into employee productivity and engagement. In contrast, while Veriato also offers workforce analytics, it may not match ActivTrak's lightweight agent design that minimizes the burden on IT resources. Overall, ActivTrak's focus on delivering accurate, real-time insights makes it a strong choice for businesses looking to enhance their workforce analytics and reporting.

data accuracy comparisonworkforce analytics insightsreporting capabilities evaluation

Who uses ActivTrak: customer base, geography, and verticals

ActivTrak®'s known customer base skews toward Mid-Market companies, with Health Care as the leading industry, followed by Information Technology and Financials. North America is the dominant region, though Global customers appear as well. Representative customers include Echo Global Logistics, FAM Brands, and C3 Systems & Security. Contact Center is the target vertical ActivTrak names.

Customer distribution by region (share of classified customers)
Share of customers by region.
Customer distribution by segment (share of classified customers)
Share of customers by segment.
Customer distribution by industry (share of classified customers)
Share of customers by industry.

Representative customers: Auto Mate, B2B technology company, C3, C3 Systems & Security, Echo Global Logistics, FAM Brands, Global SaaS company

How ActivTrak uses AI in practice

ActivTrak® uses AI to power specific analytical capabilities, but its core behavioral data collection runs independently of AI. The platform continuously captures behavioral data across people, tools, and AI agents without relying on surveys or self-reporting. That foundation holds whether AI is in the picture or not. On top of that foundation, AI drives several distinct features. These include AI Insights, coaching opportunity detection, productivity pattern analysis, and ROI measurement of AI tool usage. On the performance side, AI helps spot signs of declining productivity so managers can act before burnout or disengagement takes hold. Strip the AI out and ActivTrak loses meaningful value — but the behavioral data collection and reporting keep working.

ActivTrak analyzes historical and real-time workforce activity data to predict productivity trends. It classifies users into AI maturity stages and quantifies capacity gains. It also connects AI tool usage to measurable business outcomes.

ActivTrak monitors employee behavioral signals to detect patterns tied to declining productivity, burnout risk, disengagement, and unusual workload imbalances. When those patterns appear, the goal is to enable proactive managerial intervention.

ActivTrak generates coaching recommendations for both managers and employees, drawing on detected work patterns, productivity metrics, and behavioral activity data.

ActivTrak pricing and value: plans, costs and ROI

ActivTrak®'s pricing includes a free self-serve tier and annual contract plans, with 14 ROI results reported across 8 customers pointing to measurable business outcomes. The Free tier is available without a sales conversation. Paid tiers cover three plans: Essentials, Essentials Plus, and Professional. All three require a quote request, so pricing is sales-gated. A Data History add-on is published at $1 per user per month. Customer-reported outcomes span both productivity gains and cost savings. Parts ASAP, a manufacturing company with 501–5,000 employees, reports $6.82M in added value through expense reduction and revenue gain, with one contact describing it this way: "We measure revenue by headcount and have had a constant increase in that, translating to $6.82M in added value through expense reduction and revenue gain. We're talking about a 122X ROI which is practically unheard of." A financial services firm with over 5,000 employees reports 1,200 hours per week in recovered productivity and $1.6M in avoided hiring costs.

Time-to-value: what implementations take

  • We quickly assessed our IT assets (using ActivTrak) and deployed everyone to work from home within two days.

Who it fits: value by company size

Time tracking and visibility across very small teams

The Free tier is self-serve ('Get started free') and one add-on price is published ($1 per user/month for Data History); all paid plan tiers (Essentials, Essentials Plus, Professional) show 'Request quote' with no published price points, making those tiers sales-gated.

Free

Features by plan Get started free Essentials Request quote Essentials Plus Request quote Professional Request quote

Essentials

Features by plan Free Get started free Request quote Essentials Plus Request quote Professional Request quote

Essentials Plus

Features by plan Free Get started free Essentials Request quote Request quote Professional Request quote

Professional

Features by plan Free Get started free Essentials Request quote Essentials Plus Request quote Request quote

Digital Support

ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.

Premier Support

ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.

Signature Support

ActivTrak offers three US-based support plan tiers to suit a wide range of needs: Digital Support, Premier Support and Signature Support.

Plans as published by the vendor on ActivTrak Pricing.

ActivTrak enterprise readiness: security, compliance, migration, and support

ActivTrak®'s enterprise readiness spans four dimensions: security, compliance, migration, and customer support. Buying teams evaluating ActivTrak for organizational deployment can assess the product across each of these areas.

Security controls and assurance

ActivTrak encrypts customer data at every stage — on the device, in transit and at rest within Google Cloud Platform. Data in transit travels over HTTPS/TLS with AES-128 encryption, while data stored in GCP uses AES-256 encryption, written to disk in discrete encrypted blocks before storage. Screenshots captured through the optional Screen Details feature receive the same protection. Cryptographic signatures (HMAC-SHA256) detect and log any tampering attempts. ActivTrak also keeps all customer data in private storage infrastructure, avoiding public storage buckets entirely. On the compliance side, ActivTrak holds both SOC 2 Type 1 and SOC 2 Type 2 attestations.

SOC 2 Type 1SOC 2 Type 2

Compliance and data protection

ActivTrak's compliance posture covers several major privacy and security standards. The product supports GDPR, CCPA and HIPAA compliance, and never shares employee data with third parties, excluding non-business activity and sensitive data from reporting. Beyond those privacy regulations, ActivTrak also complies with SOC 2 Type 2 standards. On the access-control side, single sign-on and MFA are available across plans.

Migration from competing platforms

ActivTrak is designed to get teams up and running fast, though larger deployments come with a support requirement worth knowing about upfront. The foundation is a lightweight, easy-to-deploy agent backed by a cloud-first architecture that supports fast deployment at scale. ActivTrak can have organizations up and running in minutes. In one customer's words, "It is as easy as deploying the client to users' computers, and their computers appear in the admin console. This has allowed us to have a successful remote work experience." One constraint applies at larger scale: a paid support plan is required for any purchase involving more than 50 licenses to ensure optimal setup, performance, and ongoing assistance.

Customer support experience

ActivTrak structures its customer support around three US-based support plan tiers: Digital Support, Premier Support, and Signature Support. All support and services teams are US-based. The product also provides a training and self-service learning portal, along with tailored onboarding, benchmarks, and best practices. One practical constraint is worth noting: a paid plan required for more than 50 licenses means organizations at that scale must opt into Premier or Signature Support rather than the base Digital tier.

Connect ActivTrak with your stack: integrations and partner ecosystem

ActivTrak® connects to other tools through 5 native integrations and 26 integration partnerships across 27 partner categories, covering business functions from B2B Sales Intelligence and CRM to Cloud Infrastructure.

ActivTrak's integration layer centers on the ActivConnect API add-on, which gives access to ActivTrak data across hundreds of external applications. It combines a cloud-based SQL query interface with broad API compatibility across business and analytic software. On the BI side, it ships with starter templates for Microsoft Power BI, Tableau, and Google Looker Studio. Those templates let teams quickly create tailored reports and visualizations without building from scratch. Both live and historical ActivTrak data can flow through via API or SQL into connected business systems. Teams can also build customizable dashboards for in-depth performance analysis using that data.

Partner category Integration partners Native count Flow direction
B2B Sales Intelligence B2B Gravity 0 Unknown
CRM HubSpot, Salesforce 1 Upstream
Cloud Infrastructure Amazon Web Services 0 Unknown
Cyber Asset Management Axonius Inc 0 Unknown
Employee Engagement & Surveys Culture Amp 0 Unknown
Enterprise HR & Finance Workday 0 Unknown
Experience Management & Surveys Qualtrics 0 Unknown
IT Services Delaney Computer Services, Inc. 0 Unknown
IT service management ServiceNow 0 Upstream
Identity & Access Management Okta 0 Unknown
Integration Platform tray.io 0 Unknown
Payment Processing & Fraud Prevention Cybersource 0 Unknown
Payroll & HR Management Automatic Data Processing 0 Unknown
Product Reviews & Content Best Reviews 0 Unknown
Project Management Asana 0 Unknown
Technology Media & Research TechTarget 0 Unknown
Unknown Cloudience, Zinia 0 Unknown
Venture Capital Sapphire Ventures 0 Unknown
Video Conferencing Zoom 0 Unknown
Work Management & Project Tracking monday.com 0 Unknown
business intelligence Looker Studio, Microsoft Power BI, Tableau 1 Downstream
customer service platform Zendesk 0 Upstream
email & calendar Google Calendar 1 Upstream
identity provisioning protocol SCIM 1 Upstream
people management & HR performance Lattice 0 Bidirectional
project management Jira 1 Upstream
team collaboration & messaging Slack 0 Unknown

What's new in ActivTrak

ActivTrak® has recorded 1 product update and 1 partnership or integration announcement in the past nine months, alongside 31 awards earned over the last two years. The recent activity combines a product change with a separate external announcement in the same window.

ActivTrak Launches AI Insights to Give Leaders a Clear View of How AI Changes Work

ActivTrak's AI Insights connects AI usage data to productivity, capacity, and business performance — giving leaders a data-driven view of whether AI adoption is driving meaningful results.

Read more →

Preferred Rate Mortgage Validates Remote Productivity, Cuts Costs and Boosts Earnings Potential with ActivTrak

Preferred Rate Mortgage, a distributed company with more than 700 employees, turned to ActivTrak to answer a practical question: were remote workers actually productive? The platform confirmed they were. That confidence let the company streamline workflows and open up talent recruitment nationwide. The result was a pace of adding producing loan officers 32% higher than competitors.

Read more →

Recent awards for ActivTrak

ActivTrak has received 31 awards in the last 24 months. These span product recognition, analyst recognition, employer culture, and regional business rankings.

  • Best Est. ROI, High Performer, Highest User Adoption, Most Implementable, Leader, Easiest Admin, Fastest Implementation, Spring 2026 (2026-03-31)
  • G2, Spring 2026: Best Est. ROI, High Performer, Highest User Adoption, Most Implementable, Leader, Easiest Admin, Fastest Implementation (2026-03-31)
  • Inc. Regionals: Southwest List, No. 87, 2026 (2026-03-31)
  • Inc. Regionals: Southwest List (2026-03-31)
  • 2026 Artificial Intelligence Excellence Award in Analytics (2026-03-24)
  • Built In Best Midsize Places to Work in Austin, 2026 (2026-01-01)
  • Business Intelligence Group, AI Excellence Award in Analytics, 2026 (2026-01-01)
  • Business Intelligence Group, Artificial Intelligence Excellence Award, Analytics, 2026 (2026-01-01)
  • Brandon Hall Group, Best Workforce Intelligence & People Analytics, 2025 (2025-12-31)
  • Built In, 100 Best Midsize Places to Work in Austin, 2025 (2025-12-31)
  • Capterra Short List – Employee Monitoring, Business Intelligence, 2025 (2025-12-31)
  • G2 Winter: Users Love Us, Leader, High Performer, Fastest Implementation, Best Estimated ROI, 2026 (2025-12-31)
  • Inc. 5000, No. 3379 of America's Fastest-Growing Private Companies, 368 in Texas, 2025 (2025-12-31)
  • Software Advice Front Runners – Employee Monitoring, Business Intelligence, 2025 (2025-12-31)
  • Silver 2025 Excellence in Technology Award for Best Workforce Intelligence & People Analytics (2025-12-17)
  • 451 Research Market Insight Report for Workforce Intelligence Platform Evolution (2025-12-02)
  • G2, Fall: Momentum Leader, Leader, High Performer, Fastest Implementation, Best Estimated ROI, Easiest Set-up, Easiest Admin, 2025 (2025-09-30)
  • G2 Summer: Momentum Leader, Users Love Us, Grid Leader, High Performer, Easiest Set-up, Best Estimated ROI, Easiest Admin, Most Implementable, 2025 (2025-06-30)
  • 2025 Fortune Best Workplace in Texas (2025-06-10)
  • 2025 Great Place To Work Certification (2025-06-10)
  • Silver Reworked IMPACT Award for Most Innovative Workplace Productivity Solution (2025-04-08)
  • Inc. Regionals: Southwest List, No. 87, 2025 (2025-04-01)
  • G2, Spring: High Performer, Momentum Leader, Most Implementable, Easiest Set-up, Easiest Admin, 2025 (2025-03-31)
  • Built In's 2025 list of 100 Best Midsize Places to Work in Austin (2025-01-07)
  • Built In 2025 Best Places To Work — 100 Best Midsize Places to Work in Austin (2025-01-07)
  • Best Advance in HR Predictive Analytics Technology, 2024 (2024-12-31)
  • Deloitte Technology Fast 500, No. 468 Fastest-Growing Company, 2024 (2024-12-31)
  • Inc. 5000, No. 2335 of America's Fastest-Growing Private Companies, 2024 (2024-12-31)
  • Product Marketing Alliance, AI Marketing Innovation, 2024 (2024-12-31)
  • Reworked IMPACT Gold Award: Most Innovative Workplace Productivity Solution, 2024 (2024-12-31)
  • TrustRadius,Top Rated: Workforce Analytics, Employee Monitoring, User & Entity Behavior Analytics, 2024 (2024-12-31)
Awards

ActivTrak Wins Silver Reworked IMPACT Award for Excellence in Work ...

ActivTrak has won the 2026 Silver Reworked IMPACT Award for Excellence in Work Management and Project Management. This recognition highlights ActivTrak's innovative work intelligence platform, which enhances productivity and collaboration by providing insights into workforce behaviors and processes. The award celebrates exceptional contributions to employee experience and the digital workplace.

Product

ActivTrak Announced the Launch of AI Insights

ActivTrak has launched AI Insights, a new feature set that provides organizations with comprehensive data on AI usage and its impact on productivity and workflows. This tool addresses the challenge of fragmented AI data by offering a unified view of AI adoption, helping leaders understand AI's role and value in business operations. AI Insights covers areas such as usage measurement, governance, productivity impact, and ROI optimization.

Product

ActivTrak Unveiled AI Insights to Reveal AI's Influence on Workplace ...

ActivTrak introduced AI Insights, a new work intelligence feature that provides organizations with a comprehensive view of AI usage and its impact on productivity and workflows. This tool unifies behavioral data to help leaders understand AI adoption, governance, productivity impact, and ROI, enabling better decision-making and resource allocation.

More ActivTrak™ News...

ActivTrak, Inc. Profile

Company Name

ActivTrak, Inc.

Company Website

https://www.activtrak.com/

HQ Location

3101 Bee Cave Rd, Austin, Texas 78746, US

Employees

11-50

Social

Financials

SERIES B