Aarki: Dynamic Creative Optimization + Programmatic Media Buying
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Latest Product Updates and Feature Enhancements on Aarki
Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era
Aarki has launched an AI-powered Post-Back Targeting Solution designed to help mobile marketers identify untapped high-value user cohorts within large data sets. This new solution leverages advanced ...machine learning to optimize audience segmentation and drive better campaign performance for app marketers. The launch aims to enhance mobile advertising effectiveness by uncovering new growth opportunities through big data analytics.
Tearing It Down to Build It Better: Lessons from Rebuilding a DSP from Scratch
Aarki's CEO, Aman Sareen, led a complete rebuild of the company's DSP, named Encore, focusing on privacy, performance, and retention. This overhaul involved dismantling outdated tech, reshaping compa...ny culture, and recruiting new talent. The new platform emphasizes full-funnel performance and SKAN4 compliance, aiming for profitability and product excellence.
Aarkis CRO, Avi Das, outlines how marketers can overcome mobile advertising signal loss by adopting a full-funnel approach that integrates user acquisition and retargeting from day one. The article h...ighlights a case study with Rovio, demonstrating measurable lift and incrementality for gaming app campaigns. Aarkis early adoption of SKAN 4.0 delivers improved attribution, more actionable data, and reduced wasted ad spend for mobile marketers.
Aarki launches privacy-first mobile growth platform Encore - PocketGamer.biz
Aarki has launched Encore, an AI-powered mobile marketing platform focused on privacy-first growth. Encore integrates user acquisition and retargeting, using advanced machine learning to optimize cam...paign performance without relying on device IDs. The platform enables marketers to drive app installs, boost engagement, and maximize lifetime value while meeting evolving privacy regulations in the mobile advertising ecosystem.
Aarki Launches Encore: Full-Funnel Mobile Growth Platform Built for the Privacy-First Era
Aarki has launched Encore, a unified mobile growth platform for iOS and Android. Encore integrates user acquisition and retargeting with advanced machine learning and SKAN 4-ready targeting. The plat...form uses proprietary AI infrastructure to process six million queries per second, enabling privacy-first, full-funnel marketing and improved campaign efficiency for mobile marketers.
How Aarki helped Rovio re-engage high-value users and consistently over-achieve their D90 ROI goals
Rovio partnered with Aarki to re-engage lapsed users, achieving 1.7x average D90 ROI goals and meeting D365 LTV targets within three months. Aarkis supervised-AI powered retargeting and creative stra...tegies enabled Rovio to maximize revenue and improve campaign performance.
Bagelcode achieves 130% D7 ROI while maintaining steady Customer Acquisition Cost
Bagelcode partnered with Aarki to enhance their retargeting strategy, achieving a 130% D7 ROI and a 33% increase in ARPU while maintaining a steady customer acquisition cost.
APPS Achieves 2X ROI in 6 Weeks: How Aarkis Retargeting Strategy Drove Rapid Growth
APPS achieved 2X ROI in 6 weeks using Aarki's retargeting strategy, which involved AI-driven optimization, precise user segmentation, and creative ad formats to boost user engagement and revenue.
