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Compare TrackMaven vs Nielsen

Comparison Summary

For TrackMaven vs Nielsen comparison, Our AI algorithm looked at 4681 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using TrackMaven and Nielsen to solve their respective business needs.

Pros and cons of TrackMaven and Nielsen

TrackMaven is more suited to businesses that require Social Media Management with Social Media and Content Management with Social Media where as Nielsen is focused towards Advertisement and Engagement Management with Social Media .

Both TrackMaven and Nielsen are Marketing Data Intelligence software, peers recommend TrackMaven for tracking & monitoring communications and monitoring social media where as Nielsen is more known for rating and review management and loyalty management .

logo TrackMaven

Focus area

TrackMaven is better than Nielsen for

Software Failure Risk

  • medium

logo Nielsen

Focus area

Nielsen is better than TrackMaven for

Software Failure Risk

  • low

About

TrackMaven | Marketing Analytics Software helps marketers prove ROI and improve results on 18 integrated digital and social channels

Market Research on What People Watch, Listen To and Buy | Nielsen ...

Financials

PRIVATE

IPO

Business Need

Total Processes
(we found evidences for)

61

103

Total Goals
(we found evidences for)

11

18

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

scheduling post to social media

monitoring social media

managing social media account


searching for content

content publishing



engagement management

engaging and following up


competitive intelligence


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring


social media marketing






influencer marketing


training & onboarding


helpdesk management



business development



generation of new leads


performance management



trade show marketing


sales document management

contract management

proposal & quote management



workflow management



lead qualification

lead qualification: technographic




account management


advocacy management


lifetime value management



rating and review management


customise loyalty program


loyalty management

customise loyalty program


referral management




international marketing


promotion management


measuring net promoter score


customer feedback management

measuring net promoter score


products & pricelist management





personalized marketing


segmentation and targeting


category management


discount management




Top Goals

Goals Achieved

  • Acquire customers

  • Improve ROI

  • Improve digital and social presence

  • Grow market share

  • Improve efficiency

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Enhance customer relationships

  • See 8 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Build brand awareness

  • Acquire customers

  • Grow market share

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Improve ROI

  • Launch new products

  • Improve digital and social presence

  • Establish thought leadership

  • Increase customer life time value

  • Improve efficiency

  • Improve stakeholder relations

  • Manage risk

  • Scale best practices

  • Improve internal communications

  • Improve visibility

  • See 15 more

Top Channels

Channels Used

  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more
  • social media

  • mass media

  • television

  • user generated content

  • promotions

  • blogs

  • mobile

  • offline

  • video

  • radio

  • website

  • Facebook

  • mobile app

  • point of sale

  • games

  • phone calls

  • print media

  • Instagram

  • trade shows

  • coupons

  • display advertisement

  • out of home

  • Twitter

  • brochure

  • magazine

  • e-mail

  • events

  • newspaper

  • text SMS

  • mobile ads

  • on premises

  • chat

  • Snapchat

  • newsletter

  • Pinterest

  • support groups

  • review sites

  • Amazon

  • billboards

  • movies

  • LinkedIn

  • causes and charity

  • omnichannel

  • See 40 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

No Data

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medium

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Integration Risk

medium

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low

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Migration Risk

medium

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medium

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Business Setting