cuspera logo CUSPERA

Tapjoy vs Freemius: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Tapjoy vs. Freemius is based on a specific set of business needs and context. The comparison uses 1290 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Tapjoy and Freemius

Tapjoy, and Freemius belong to a category of solutions that help Publisher Ad Management. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Tapjoy covers Advertisement with Mobile, Engagement Management with Mobile, Communication Management with Mobile, Media Buying with Mobile, etc.

Freemius focuses on License Management, Communication Management with Website, Content Management with Social Media, Promotion Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Tapjoy

Focus area

Tapjoy is better than Freemius for

Software Failure Risk

  • medium

logo Freemius

Focus area

Software Failure Risk

  • medium

About

Mobile Advertising That Just Works - tapjoy.com

Freemius - The new standard in selling WordPress plugins and themes

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

23

40

Total Goals
(we found evidences for)

6

9

Top Processes

Evidences indicate better relative satisfaction



engagement management

engaging and following up


communication management

sending & publishing communications




generation of new leads



loyalty management


campaign management



license management




content management


promotion management


products & pricelist management


discount management



referral management


knowledge management


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Build brand awareness

  • Improve efficiency

  • Improve ROI

  • Acquire customers

  • Grow market share

  • See 3 more
  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Launch new products

  • Scale best practices

  • Increase customer life time value

  • Improve stakeholder relations

  • Enter new markets internationally or locally

  • Grow market share

  • See 6 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • offline

  • social media

  • video

  • phone calls

  • events

  • trade shows

  • movies

  • on premises

  • point of sale

  • chat

  • See 13 more
  • promotions

  • e-mail

  • website

  • coupons

  • user generated content

  • blogs

  • offline

  • social media

  • video

  • phone calls

  • events

  • trade shows

  • movies

  • on premises

  • point of sale

  • chat

  • See 13 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting