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Freemius: Product updates, Customer stories, and Insights | 2026 Cuspera

Name: Freemius
Brand: Freemius
Rating: 4.26 (944 reviews)

4.26 5

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(944)

Customer stories

Bruno Carreço used Freemius to sell his WordPress plugin, Go Fetch Jobs. He wanted to grow his plugin business and make it his full-time job. Freemius helped him manage plans, licenses, and analytics. In 2016, he made 35 sales in 3 months with Freemius, compared to 22 sales on AppThemes. Freemius also took a smaller cut from each sale, making it a better choice for plugin developers.
Fullworks used Freemius to sell WordPress plugins. After leaving corporate finance, Alan Fuller started Fullworks and created plugins for events, security, and payments. He chose Freemius to commercialize his Display Eventbrite plugin. With Freemius, Fullworks sold over 4,200 licenses. The platform helped Alan grow his plugin business and manage sales easily.
Webba Booking used Freemius to grow their appointment scheduling plugin. The founders combined technical skill and business knowledge to build a user-friendly tool for managing bookings. Freemius helped them handle licensing, payments, and customer management. Their teamwork led to a solution that makes scheduling easier for businesses. Webba Booking saw strong progress and improved efficiency with Freemius.
Blocksy is a free WordPress theme made by CreativeThemes. The founders spent two years building and perfecting the product. They wanted it to be easy for both beginners and advanced users. They used Freemius to help sell their Pro version and manage updates. Blocksy now has over 200,000 active installations. Their focus on user experience and a simple interface led to their success.
Melapress used Freemius to grow its WordPress security plugin business. The founder, Robert Abela, started as a solo developer and built tools like WP Activity Log and CAPTCHA 4WP. With Freemius, Melapress managed licensing, subscriptions, and customer support. The platform helped Melapress attract enterprise clients and expand to a seven-person team. Dedication and teamwork were key to their success.
Independent Analytics is a WordPress analytics plugin. Ben Sibley wanted a simple, privacy-focused analytics tool for WordPress. He created Independent Analytics to offer GDPR-compliant tracking without cookies or personal data. The plugin is easy to install and starts tracking right away. Ben found success after users left Google Analytics for privacy reasons. He now runs a growing business with this product.

Product Business Settings

Freemius is popular in Information Technology And Services, Marketing And Advertising industries and is widely used by Small Business.

Freemius Product Overview

Freemius transforms software sales management by integrating payments, subscriptions, and taxes into a single platform. This approach enables developers to concentrate on product innovation without the administrative burdens of a global sales operation. Freemius addresses the complexities of international transactions, ensuring compliance with diverse tax regulations, which is crucial for expanding market reach. Its unique positioning as a merchant of record differentiates it from other solutions, offering a seamless experience for software publishers. By focusing on these operational efficiencies, Freemius enhances the potential for higher ROI, allowing businesses to allocate more resources towards development and growth. This strategic advantage helps software companies to scale effectively in competitive markets, leveraging Freemius's capabilities to drive sustainable business growth.

How satisfied the customers are with Freemius use-cases

Reviews

"Pootlepress’ team can now focus more on development and marketing – while the Freemius Freemius’ team is working every day to make sure they earn more money." - Jamie M

"Using Freemius to sell WPGraphQL was one of the best business decisions I made because it allowed me to focus on building my plugin, not managing a digital store. The Freemius team even suggested a custom pricing strategy that ended up being very su...ccessful." - Jason B

Freemius Customer Insights, Testimonials and Case Studies

How does Freemius facilitate Sending & Publishing Communications?

What benefits does Freemius offer for License Management?

What benefits does Freemius offer for Content Management?

What Are the key features of Freemius for Promotion Management?

What solutions does Freemius provide for Products & Pricelist Management?

What is Freemius used for?

Freemius is a Publisher Ad Management Software mainly used by its customers to Increase Sales & Revenue and Acquire Customers by Sending & Publishing Communications, License Management and Content Management .

What are the top features of Freemius?

Widgets, Dashboard and Capture email are some of the top features of Freemius.

Who uses Freemius?

Freemius is used by Information Technology And Services, Marketing And Advertising among other industries.

What are Freemius alternatives?

Broadstreet, AdButler, Epom Apps and Kevel are popular alternatives for Freemius.

Where is Freemius located?

Freemius is headquartered at Brooklyn, NY.

20 buyers and buying teams have used Cuspera to assess how well Freemius solved their Publisher Ad Management needs. Cuspera uses 944 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Publisher Ad Management needs.

CUSTOMERS	TESTIMONIALS
Jamie M PootlePress	Pootlepress’ team can now focus more on development and marketing – while the Freemius Freemius’ team is working every day to make sure they earn more money. Testimonial By Jamie M
Jason B WPGraphQL	Using Freemius to sell WPGraphQL was one of the best business decisions I made because it allowed me to focus on building my plugin, not managing a digital store. The Freemius team even suggested a custom pricing strategy that ended up being very successful. Testimonial By Jason B
James K IconicWP	Since switching to Freemius, after 6 months our revenues pretty much doubled, making about $7,000 a month. Annual renewal payments have been coming in as well, so I think this month 12% of our payments were people renewing from last year. Testimonial By James K

CUSTOMERS	TESTIMONIALS
Jamie M PootlePress	Pootlepress’ team can now focus more on development and marketing – while the Freemius Freemius’ team is working every day to make sure they earn more money. Testimonial By Jamie M
Jason B WPGraphQL	Using Freemius to sell WPGraphQL was one of the best business decisions I made because it allowed me to focus on building my plugin, not managing a digital store. The Freemius team even suggested a custom pricing strategy that ended up being very successful. Testimonial By Jason B
James K IconicWP	Since switching to Freemius, after 6 months our revenues pretty much doubled, making about $7,000 a month. Annual renewal payments have been coming in as well, so I think this month 12% of our payments were people renewing from last year. Testimonial By James K

Selling Plugins: Themes: SaaS? WordPress Devs Earn More With Freemius (Easy: Secure: Fast!)

Peers used Freemius for sending & publishing communications and license management

Freemius Competitors

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Freemius Features

Low
Medium
High

FEATURE	RATINGS AND REVIEWS
AI Powered	3.16/5 ★ Read Reviews (1)
Analytics	4.06/5 ★ Read Reviews (51)
Custom Reports	3.37/5 ★ Read Reviews (105)

CAPABILITIES	RATINGS AND REVIEWS
AI Powered	3.16/5 ★ Read Reviews (1)
Analytics	4.06/5 ★ Read Reviews (51)
Custom Reports	3.37/5 ★ Read Reviews (105)

Software Failure Risk Guidance

for Freemius

Overall Risk Meter

Low Medium High

Top Failure Risks for Freemius

Freemius Inc. Profile

Company Name

Freemius Inc.

Company Website

https://freemius.com/

HQ Location

Brooklyn, NY

Employees

11-50

Social

Financials

PRIVATE