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Taboola vs Matcha Platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Taboola vs. Matcha Platform is based on a specific set of business needs and context. The comparison uses 3190 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Taboola and Matcha Platform

Taboola, Matcha Platform, Outbrain, Ceros, etc., belong to a category of solutions that help Content Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Taboola covers Advertisement with Website, Communication Management with Website, Engagement Management with Website, Content Management with Promotions, etc.

Matcha Platform focuses on Content Management with User Generated Content, Communication Management with User Generated Content, Advertisement with Social Media, Engagement Management with User Generated Content, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Taboola

Focus area

Taboola is better than Matcha Platform for

Software Failure Risk

  • medium

logo Matcha Platform

Focus area

Matcha Platform is better than Taboola for

Software Failure Risk

  • medium

About

Content Discovery and Native Advertising

Matcha: Data-Driven Blogging for Ecommerce & D2C Brands

Age

2007

Financials

PRIVATE

SERIES A

Business Need

Total Processes
(we found evidences for)

81

32

Total Goals
(we found evidences for)

17

13

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications


engagement management

engaging and following up


searching for content


generation of new leads


campaign management

campaign monitoring

campaign analytics


social media marketing



social media management

scheduling post to social media

engaging on social media

social media analytics


competitive intelligence


sales document management

proposal & quote management


loyalty management

identify target customers

customise loyalty program


account management


conversion management






training & onboarding



helpdesk management



lead qualification

lead qualification: technographic





referral management



knowledge management


personalized marketing


workflow management


Top Goals

Goals Achieved

  • Build brand awareness

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Enter new markets internationally or locally

  • Enhance customer relationships

  • Improve brand engagement

  • Improve ROI

  • Grow market share

  • Improve efficiency

  • Launch new products

  • Improve internal communications

  • Improve visibility

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve digital and social presence

  • Establish thought leadership

  • See 14 more
  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Improve efficiency

  • Grow market share

  • Improve ROI

  • Increase customer life time value

  • Build brand awareness

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • user generated content

  • blogs

  • social media

  • promotions

  • e-mail

  • Facebook

  • website

  • offline

  • point of sale

  • newsletter

  • games

  • review sites

  • Amazon

  • print media

  • magazine

  • Instagram

  • video

  • See 14 more
  • user generated content

  • blogs

  • social media

  • promotions

  • e-mail

  • Facebook

  • website

  • offline

  • point of sale

  • newsletter

  • games

  • review sites

  • Amazon

  • print media

  • magazine

  • Instagram

  • video

  • See 14 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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No Data

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Integration Risk

low

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medium

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Migration Risk

medium

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No Data

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Business Setting