Overview: SOCi and ListenFirst as Social Media Marketing Category solutions.
SOCi excels in social media engagement and reputation management, aiming to enhance the digital footprint of large enterprises and mid-market companies, predominantly in real estate and retail. ListenFirst, meanwhile, focuses on social media analytics and competitive intelligence, better suited for media and entertainment sectors, emphasizing ROI improvements and advanced analytics. SOCi's robust support and feature set assist a broad user base in managing expansive social networks, while ListenFirst attracts smaller enterprises prioritizing analytics-driven insights.
SOCi: SOCi is the marketing platform for multi-location brands, empowering businesses to connect with local audiences. Companies like Ace Hardware and Anytime Fitness benefit from its services across various channels.
ListenFirst: ListenFirst is a top-tier social media analytics platform that integrates essential tools for unlocking social insights. It helps optimize social media marketing and maximize ROI.
SOCi and ListenFirst: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
SOCi provides comprehensive social media management and engagement capabilities. It supports users in managing their social presence and maintaining reputation health. It covers an array of activities like engagement, communication, and content management. read more →
ListenFirst emphasizes social media analytics and competitive intelligence. It aids users in analyzing social media data and engaging effectively with audiences. It is tailored to provide insights into social media marketing and advertisement. read more →
Business Goals
SOCi helps organizations enter new markets and boost their social presence. It also focuses on acquiring new customers and building brand awareness. It mainly caters to expanding businesses looking to enhance their digital footprint. read more →
ListenFirst focuses on improving ROI and brand engagement. It assists users in enhancing customer relationships and building brand awareness. It aligns with companies targeting efficiency and greater social media impact. read more →
Core Features
SOCi is equipped with analytics and custom reporting, offering tools for detailed assessments and secure data handling. Integration and compliance features align with enterprises requiring multi-system cohesion. read more →
ListenFirst stands out with its powerful analytics and custom reports. It caters to those needing detailed performance insights and data import/export capabilities. These features serve businesses prioritizing data-driven strategies. read more →
Vendor Support
SOCi offers robust support options, including 24/7 support, email, chat, and phone support, suited for diverse customer needs. This reflects their commitment to assist users around the clock, handling complex queries with ease. read more →
ListenFirst provides limited support options, primarily offering 24/7 availability. This setup fits smaller enterprises or media-focused users who require prompt but not extensive support interactions. read more →
Segments and Industries
SOCi is predominantly used by large enterprises and mid-market businesses, especially in real estate and retail sectors. This indicates its strong orientation towards industries requiring broad social media engagement. read more →
ListenFirst is favored by small enterprises and is heavily utilized in media production and telecommunications. It aligns well with smaller businesses in sectors where market analysis is critical. read more →
Operational Alignment
SOCi aligns with businesses handling expansive social operations, ideal for complex environments requiring comprehensive engagement tools. read more →
ListenFirst fits organizations needing robust analytical insights over extensive operational tools. It's well-suited to environments with a high demand for strategic social media insights. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
SOCi in Action: Unique Use Cases
How does SOCi address your Engagement Management Challenges?
How efficiently Does SOCi manage your Communication Management?
How does SOCi facilitate Content Management?
How can SOCi optimize your Reputation Management Workflow?
ListenFirst in Action: Unique Use Cases
How does ListenFirst facilitate Competitive Intelligence?
How does ListenFirst facilitate Advertisement?
News
Latest SOCi News
SOCi named at G2's 2025 Best Software Awards in several categories - MarTech Cube
SOCi has been recognized at G2's 2025 Best Software Awards in multiple categories.
Latest ListenFirst News
ListenFirst Unveils Social Indexes for Sports, Revolutionizing the Game with Comprehensive Industry Insights on Social Media - PR Newswire
ListenFirst introduces new social indexes for sports, providing detailed insights into social media trends within the industry.
How does SOCi facilitate Social Media Management?