Smartling vs. Infogram: Comparing Best Authoring and Publishing Solutions 2026

Overview: Smartling and Infogram as Authoring and Publishing Category solutions.

Smartling and Infogram, both in the Authoring and Publishing category, offer distinct features catering to different business roles. Smartling stands out with its focus on workflow management and international marketing, which supports businesses aiming for global expansion. Infogram, on the other hand, excels in engagement and content management, emphasizing social media presence and communication. Vendor support varies between them, reflecting the nature of their intended audience and operational complexities.

Smartling: Smartling connects brands with global customers by translating and managing content across platforms. Real-time analytics and reporting are provided to automate the process.

Infogram: Infogram is an easy-to-use tool for creating infographics, reports, and maps. Beautiful, shareable visual content can be made interactively.

Top use cases: Smartling vs Infogram

Use cases tied to Smartling and Infogram from verified data sources. Click any use case for supporting evidences.

Smartling Infogram

Top Capabilities: Smartling vs Infogram

Lengths: relative topic prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Industries: Smartling vs Infogram

Lengths: relative industry prominence (square-root scale) · Labels: comparison split. Click any item for supporting evidences.

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Deployed Market Segments: Smartling vs Infogram

Share of peer evidence by company size for Smartling and Infogram. Each product segments add up to 100%. Click any segment for supporting evidence.

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Key Capabilities Supported Smartling focuses on workflow and international marketing. It caters to businesses looking for robust content processes. → Infogram prioritizes engagement management and social media support, serving businesses needing strong communication capabilities. →
Business Goals Smartling supports entering new markets and building global reach. It's ideal for companies scaling internationally. → Infogram enhances digital presence and customer relationships, aiding businesses in growing market share. →
Core Features Key features of Smartling include extensive integration and custom reporting, enhancing brand awareness and analysis. → Infogram offers powerful data import/export and analytics, perfect for insightful data visualization. →
Vendor Support Smartling provides 24/7 support and various communication options, ideal for complex operational needs. → Infogram features consistent 24/7 support, appealing to enterprises with diverse content requirements. →
Segments and Industries Smartling serves mid-market and enterprise segments, particularly in software and IT industries. → Infogram caters to large enterprises and education sectors, with strong ties in marketing and non-profit management. →
Operational Alignment Smartling aligns with global operational workflows, suited for content-focused environments. → Infogram integrates seamlessly into communication and social media-centric workflows, ideal for dynamic marketing needs. →
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Applying your context and needs changes the comparison

Smartling and Infogram: Best activities based on customer satisfaction


Smartling in Action: Unique Activities

Why is Smartling the best choice for Workflow Management?
Smartling offers robust workflow management capabilities, enabling users to customize and automate translation processes according to their preferences. This includes selecting translation methods, managing staff, and ensuring security and code integrity. nHowever, the granular notification system may not be suitable for all users' needs.
"...- reduced manual work with CMS connectors - workflows automation between PMs and Linguists - great support from Customer Success Team for custom integrations...." Peer review by David P, Content Management & Localization Lead
What benefits does Smartling offer for Content Management?
Smartling provides a centralized platform for managing localization processes, including content storage, translation, and project management. The platform offers features that simplify content localization across various platforms, including websites, apps, and marketing materials. Smartling's functionality is limited by its incomplete integration with all content management systems.
"...I can pretty much play localization manager for web and print content, and Smartling is a convenient tool for project management, content storage, and translations wrapped up in one neat little package...." Peer review by Caroline C, Senior Marketing Services Manager, Computer Software
How efficiently Does Smartling manage your Helpdesk Management?
Smartling's helpdesk management capabilities encompass a comprehensive knowledge base, dedicated support teams, and professional services. These resources enable users to manage complex translation projects, optimize localization programs, and achieve global market competitiveness.
"...Using Smartling's Platinum Support services has helped alleviate the burden of localization project management on the AdRoll marketing team, giving time back to focus on marketing related tasks...." Peer review by Gavin F
How can Smartling enhance your Collaboration process?
Smartling enables collaborative localization efforts by facilitating communication and project management between translators, reviewers, and project stakeholders. It streamlines the translation process, allowing teams to work together efficiently and improve content quality. While Smartling provides features for collaboration, it lacks some industry-standard features present in other CAT tools.
"...Smartling facilitates collaboration on a global scale, enabling us to quickly create the most local content possible...." Peer review by Chad Westfall, Vice President, IHG

Infogram in Action: Unique Activities

How does Infogram facilitate Engagement Management?
Infogram provides tools for creating engaging and interactive infographics, reports, and dashboards, allowing users to track audience engagement. The platform enables visualization of data in compelling ways, boosting engagement with complex information. However, Infogram's engagement management capabilities are limited by the lack of features like full-screen media clips, which could further enhance interactivity.
"...As a reporter at a small daily newspaper, Infogram makes it easy to meet requirements for adding digital tools in our storytelling and increases engagement from readers, leading them to click more internal links and spend more time on the site...." Peer review by Derek L, Reporter
How efficiently Does Infogram manage your Communication Management?
Infogram enables the creation of interactive data visualizations, including charts, infographics, maps, and reports. Users can publish content across multiple platforms and easily update published content with live data. While the platform offers features for streamlined content creation and publishing, it lacks advanced collaboration and analytics capabilities.
"...Categories: Desktop Publishing , Graphics...." Peer review
What Are the key features of Infogram for Social Media Management?
Infogram enables users to create social media posts and visualizations that can be shared across various platforms. nThe tool provides templates and design options for crafting engaging content. nThe tool's limited social media integration necessitates manual sharing to different platforms.
"...It is an easy to use online application with the ability to share across social media and email...." Peer review by Administrator

Integrations

Ecosystem partners each product commonly connects with.

News

Latest Smartling news

Vitruvian Partners Acquires Majority Stake in Smartling to Scale AI Translation Platform

Vitruvian Partners has acquired a majority stake in Smartling from Battery Ventures to enhance its AI translation platform. The investment will support Smartling's product development, international expansion, and strategic acquisitions. Smartling aims to advance its LanguageAI platform with improved quality assurance and workflow automation, positioning itself as a leader in AI-driven enterprise localization.

15/09/2026 - source