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SAP Emarsys Customer Engagement vs Mapp Cloud: 2024 Ultimate Comparison Guide

Failure Risk Guidance Security Report ?

Failure Risk for SAP Emarsys Customer Engagement low Failure Risk for Mapp Cloud low
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Comparison Summary

This comparison report of SAP Emarsys Customer Engagement vs. Mapp Cloud is based on a specific set of business needs and context. The comparison uses 2578 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing SAP Emarsys Customer Engagement and Mapp Cloud

SAP Emarsys Customer Engagement, Mapp Cloud, Listrak, Cordial Platform, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

SAP Emarsys Customer Engagement covers Engagement Management with Omnichannel, Loyalty Management, Communication Management with E-Mail, Digital Marketing with Omnichannel, etc.

Mapp Cloud focuses on Engagement Management, Lead Analytics, Forecasting, Channel Marketing, etc.

"Emarsys allows us to build all of our templates and logic for different campaigns, which increases the effectiveness of the strategies we are rolling out. We can also use the Strategic Dashboard to inspire designs for our loyalty program as well as ...analytics from Customer Lifecycle to understand more about our customers. We are now able to run several automated targeted programs and send many ad-hoc campaigns without a hassle. We are looking forward to building more campaigns and generating more revenue through the Emarsys platform. " - Erica Lau

"Mapp understands our business and proactively develops ideas to help us grow. When we present them with a challenge, Mapp helps us generate new ideas on how to solve it. We are a small marketing team, so having a partner that can bring on board the ...latest thinking and best practice means we can serve our customers better. " - Steven Doak

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo SAP Emarsys Customer Engagement

Focus area

Software Failure Risk

  • low

logo Mapp Cloud

Focus area

Mapp Cloud is better than SAP Emarsys Customer Engagement for

Software Failure Risk

  • low

About

Personalized omnichannel experiences that the customers deserve

Insight-led Customer Experience Platform with Real-time Insights

Age

2000

1998

Financials

SERIES B

PRIVATE

Business Need

Total Processes
(we found evidences for)

66

49

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction

engagement management

Read Reviews (195)

Read Reviews (150)

engaging and following up

Read Reviews (112)

Read Reviews (107)

loyalty management

Read Reviews (35)

Read Reviews (3)

customise loyalty program

Read Reviews (11)

Read Reviews (0)

identify target customers

Read Reviews (4)

Read Reviews (2)

communication management

Read Reviews (32)

Read Reviews (8)

sending & publishing communications

Read Reviews (28)

Read Reviews (7)

tracking & monitoring communications

Read Reviews (2)

Read Reviews (1)

digital marketing

Read Reviews (25)

Read Reviews (29)

campaign management

Read Reviews (17)

Read Reviews (34)

campaign analytics

Read Reviews (1)

Read Reviews (12)

social media management

Read Reviews (16)

Read Reviews (0)

social media analytics

Read Reviews (6)

Read Reviews (0)

engaging on social media

Read Reviews (2)

Read Reviews (0)

segmentation and targeting

Read Reviews (15)

Read Reviews (1)

personalized marketing

Read Reviews (13)

Read Reviews (12)

helpdesk management

Read Reviews (12)

Read Reviews (0)

lifetime value management

Read Reviews (11)

Read Reviews (3)

workflow management

Read Reviews (8)

Read Reviews (8)

training & onboarding

Read Reviews (7)

Read Reviews (1)

content management

Read Reviews (6)

Read Reviews (2)

sales document management

Read Reviews (5)

Read Reviews (1)

contract management

Read Reviews (2)

Read Reviews (0)

proposal & quote management

Read Reviews (2)

Read Reviews (1)

social media marketing

Read Reviews (5)

Read Reviews (0)

customer feedback management

Read Reviews (4)

Read Reviews (0)

contact list management

Read Reviews (4)

Read Reviews (5)

creating contact list

Read Reviews (2)

Read Reviews (0)

influencer marketing

Read Reviews (2)

Read Reviews (0)

conversion management

Read Reviews (2)

Read Reviews (1)

international marketing

Read Reviews (2)

Read Reviews (0)

channel management

Read Reviews (2)

Read Reviews (28)

generation of new leads

Read Reviews (1)

Read Reviews (9)

touchpoint management

Read Reviews (0)

Read Reviews (4)

customer case management

Read Reviews (0)

Read Reviews (2)

business development

Read Reviews (0)

Read Reviews (2)

SeealllessActivities

Top Goals

Goals Achieved

  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Increase customer life time value

  • Scale best practices

  • Improve ROI

  • Increase average basket value

  • Improve digital and social presence

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve consistency

  • Build brand awareness

  • Grow market share

  • Improve internal communications

  • See 11 more

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Scale best practices

  • Improve ROI

  • Grow market share

  • Increase average basket value

  • Improve consistency

  • Improve internal communications

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

  • e-mail

  • mobile

  • website

  • social media

  • mobile app

  • text SMS

  • offline

  • omnichannel

  • newsletter

  • point of sale

  • mass media

  • television

  • trade shows

  • promotions

  • review sites

  • See 12 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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IT and Other Capabilities

  • Low
  • Medium
  • High

Business Setting