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Compare Salesforce Journey Builder vs Adobe Campaign

Comparison Summary

For Salesforce Journey Builder vs Adobe Campaign comparison, Our AI algorithm looked at 4547 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Salesforce Journey Builder and Adobe Campaign to solve their respective business needs.

logo Salesforce Journey Builder

Focus area

  • advertisement
  • Communication management With E mail and Website and Text sms and Offline and Point of sale

Salesforce Journey Builder is better than Adobe Campaign for

logo Adobe Campaign

Focus area

  • campaign management
  • Communication management With E mail

Adobe Campaign is better than Salesforce Journey Builder for

About

Journey Builder: Personalized Digital Marketing Solutions - Salesforce ...

Adobe Campaign: Marketing Campaign Management Platform

Age

1999

1982

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

35

84

Total Goals
(we found evidences for)

5

15

Top Processes

Evidences indicate better relative satisfaction



communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


content management


workflow management


social media marketing


campaign management


helpdesk management




sales document management

contract management


social media management




community building


products & pricelist management


training & onboarding



competitive intelligence




lead qualification

lead qualification: technographic





generation of new leads



segmentation and targeting


personalized marketing


touchpoint management



channel management


customer case management




trade show marketing


subscription management


create engagement based loyalty


loyalty management

create engagement based loyalty


database marketing


outbound marketing



creating contact list


contact list management

creating contact list



conversion management





international marketing


account management


relationship management


relationship marketing


lifetime value management


rating and review management






customer feedback management



discount management


category management


promotion management



knowledge management




performance management


business development


influencer marketing


Top Goals

Goals Achieved

  • Scale best practices

  • Enter new markets internationally or locally

  • Improve brand engagement

  • Build brand awareness

  • Improve ROI

  • See 2 more
  • Improve ROI

  • Grow market share

  • Acquire customers

  • Enhance customer relationships

  • Build brand awareness

  • Scale best practices

  • Improve brand engagement

  • Increase sales & revenue

  • Improve digital and social presence

  • Improve efficiency

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Launch new products

  • Increase customer life time value

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • phone calls

  • offline

  • display advertisement

  • channel partners

  • omnichannel

  • mobile app

  • on premises

  • promotions

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • Facebook page

  • chat

  • Whatsapp

  • mass media

  • newsletter

  • causes and charity

  • television

  • LinkedIn

  • See 25 more
  • e-mail

  • text SMS

  • social media

  • website

  • mobile

  • phone calls

  • offline

  • display advertisement

  • channel partners

  • omnichannel

  • mobile app

  • on premises

  • promotions

  • user generated content

  • blogs

  • out of home

  • brochure

  • Facebook

  • video

  • point of sale

  • Facebook page

  • chat

  • Whatsapp

  • mass media

  • newsletter

  • causes and charity

  • television

  • LinkedIn

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Business Setting