Overview: Raven and Lumar (formerly Deepcrawl) as SEO Category solutions.
Raven excels in social media management and analytics, serving large enterprises in marketing and advertising. It supports businesses in acquiring customers with advanced integration and reporting. Lumar specializes in digital marketing with a focus on website and mobile channels, helping enterprises acquire customers and increase revenue through competitive intelligence and effective communication.
Raven: Raven Tools simplifies online marketing reports, saving time, money, and frustration. Client reports for SEO, Social, and PPC can be easily sent using Raven.
Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.
Raven and Lumar (formerly Deepcrawl): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Raven is known for social media management and robust analytics, supporting areas like communication management and campaign management. This aligns with the needs of users focused on broad digital marketing efforts. read more →
Lumar emphasizes digital marketing and competitive intelligence. This product is aimed at users needing helpdesk management and lead generation. read more →
Business Goals
Raven supports customer acquisition and improves digital presence, with a primary aim to enhance ROI and grow market share. It aligns with objectives of increasing customer engagement. read more →
Lumar helps in acquiring customers and increasing sales, focusing on brand awareness and enhancing digital presence. It is a fit for those with revenue growth as a priority. read more →
Core Features
Raven offers detailed analytics and integration features, including custom reports and data import. For users needing data handling and ease of migration, it stands out. read more →
Lumar provides integration and analytics, focusing on custom reports and ease of migration. Security and privacy features make it appealing for detailed data management. read more →
Vendor Support
Raven provides round-the-clock support with email, chat, and phone options. It's designed for enterprises that need constant and varied support. read more →
Lumar offers 24/7 support primarily through chat and phone. It suits businesses needing accessible support, mostly over digital channels. read more →
Segments and Industries
Raven primarily serves large enterprises within the marketing and advertising industry. This reflects its strength in handling large-scale digital marketing. read more →
Lumar serves a mix of enterprise and mid-market segments, with a presence in marketing, retail, and software industries. It's suitable for companies looking for a competitive edge. read more →
Operational Alignment
Raven integrates seamlessly into operations of large enterprises, facilitating digital and social media initiatives effectively. read more →
Lumar fits into enterprises focusing on digital marketing transformation, particularly enhancing website and mobile engagement. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Raven in Action: Unique Use Cases
What benefits does Raven offer for Communication Management?
What solutions does Raven provide for White Labeling?
What makes Raven ideal for Advertisement?
How does Raven address your Campaign Management Challenges?
Lumar (formerly Deepcrawl) in Action: Unique Use Cases
How can Lumar (formerly Deepcrawl) optimize your Digital Marketing Workflow?
Alternatives
News
Latest Raven News
Keen and TapClicks Unveil Interoperable Martech Stack for Predictive Marketing Excellence
TapClicks and Keen have launched an interoperable martech stack, combining their technologies to deliver predictive marketing capabilities. This partnership aims to enhance marketing performance by integrating analytics and automation tools for improved campaign insights and outcomes.
Latest Lumar (formerly Deepcrawl) News
SEO News, February 2025: Google Testing New AI Mode for Search & More
Deepcrawl has rebranded to Lumar, offering a comprehensive platform for website optimization with features like technical SEO metrics, site speed metrics, and accessibility insights.
How can Raven optimize your Social Media Management Workflow?