Comparison Summary
Introducing Backstory and Highspot
Backstory, and Highspot belong to a category of solutions that help Sales Enablement. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.
Backstory covers Contact List Management, Engagement Management, Coaching, Playbook Creation, etc.
Highspot focuses on Engagement Management, Content Management, Sales Document Management with E-Mail, Training & Onboarding, etc.
"With People.ai we were able to gain valuable business insights. We found trends that helped us identify at-risk deals before they happened, allowing us to hit our number quarter after quarter. " - Ryan Toben
"We make sure that sales teams are aware of new features and functionality. One of the key parts of our job is to make them smart and keep them smart Highspot's analytics will help us align even better. That's the next step. " - Amber Stauffer
Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.
About
Revenue Intelligence Platform
Advanced Sales Enablement Tools and Software
Age
1989
2012
Financials
SERIES C
SERIES B
Business Need
Total Processes
(we found evidences for)
40
93
Total Goals
(we found evidences for)
10
16
Top Processes
Evidences indicate better relative satisfaction
Top Goals
Goals Achieved
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Increase sales & revenue
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Improve ROI
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Improve efficiency
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Enter new markets internationally or locally
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Acquire customers
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Launch new products
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Grow market share
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Shorten ramp up time
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Establish thought leadership
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Enhance customer relationships
- See 7 more
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Increase sales & revenue
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Acquire customers
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Scale best practices
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Enhance customer relationships
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Grow market share
-
Improve efficiency
-
Improve ROI
-
Launch new products
-
Enter new markets internationally or locally
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Shorten ramp up time
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Improve internal communications
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Establish thought leadership
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Increase customer life time value
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Improve stakeholder relations
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Improve visibility
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Improve consistency
- See 13 more
Top Channels
Channels Used
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e-mail
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offline
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social media
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website
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phone calls
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point of sale
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video
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Twitter
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out of home
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brochure
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promotions
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on premises
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LinkedIn
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review sites
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Tripadvisor
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mobile
-
games
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channel partners
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chat
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Slack
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user generated content
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blogs
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billboards
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print media
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magazine
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newsletter
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trade shows
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Glassdoor
- See 25 more
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e-mail
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offline
-
social media
-
website
-
phone calls
-
point of sale
-
video
-
Twitter
-
out of home
-
brochure
-
promotions
-
on premises
-
LinkedIn
-
review sites
-
Tripadvisor
-
mobile
-
games
-
channel partners
-
chat
-
Slack
-
user generated content
-
blogs
-
billboards
-
print media
-
magazine
-
newsletter
-
trade shows
-
Glassdoor
- See 25 more
Failure Risk Guidance Security Report?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
