Ovation and ThinkSurvey, An In-Depth Comparison 2026

Comparison Summary

Ovation: Ovation provides 2-question, SMS-based surveys for real-time guest feedback, driving retention and 5-star reviews. The Digital Table Touch™ enhances restaurant revenue and customer satisfaction.

ThinkSurvey: ThinkSurvey assists in reaching first-time buyers and retaining them. Customer engagement and retention are enhanced effectively.

This comparison report of Ovation vs. ThinkSurvey is based on a specific set of business needs and context. The comparison uses 153 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Ovation and ThinkSurvey

Ovation belong to a category of solutions that help Customer Feedback Management, whereas ThinkSurvey belong to a category of solutions that help Customer Journey and Experience. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Ovation covers Customer Feedback Management, Rating And Review Management, Engagement Management with Offline, Campaign Management, etc.

ThinkSurvey focuses on Market Research, Competitive Intelligence, Content Management, Engagement Management.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Ovation and ThinkSurvey: Best activities based on customer satisfaction


Ovation in Action: Unique Activities

How can Ovation enhance your Customer Feedback Management process?
Ovation provides software and tools that collect customer feedback across various channels, including online ordering and third-party delivery. The software measures customer satisfaction and facilitates communication with customers, enabling businesses to respond to negative feedback and maintain a positive online presence. Ovation's tools also contribute to increased revenue by boosting online reputation and driving foot traffic.
"...Some quick context: I run a customer experience platform called Ovation and we used iPad kiosk with smiley faces to measure customer satisfaction for our clients...." 5 Steps to Leverage QR Codes for Your Business
How can Ovation enhance your Rating And Review Management process?
Ovation Rating And Review Management helps businesses solicit and collect customer reviews. The platform increases review velocity, improves online ratings, and allows businesses to address negative feedback before it is posted online. Ovation also enables businesses to communicate with customers through text messaging, thereby enhancing customer conversations.
"...Any brick and mortar business with who cares about online reviews, operations/customer experience, and driving more revenue through text marketing...." Peer review from Ovation
What Are the key features of Ovation for Engagement Management?
The platform facilitates real-time customer engagement through direct messaging and chat functionalities. It enables collection of data from various customer interactions across locations. The platform effectively measures satisfaction and allows businesses to communicate directly with customers on their preferred platform.
"...Ovation s customer chat platform enables your team to instantly engage with guests in the moment to resolve concerns and win them back...." Guest Feedback for Restaurants

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


customer feedback management


rating and review management


engagement management

engaging and following up


campaign management


reputation management


sales review & feedback



competitive intelligence


Top Goals

Goals Achieved

  • Increase sales & revenue

  • Acquire customers

  • Enhance customer relationships

  • Build brand awareness

  • Improve digital and social presence

  • See 2 more

Business Setting

Ovation peer evidence is 100% SMB and Mid-Market. ThinkSurvey peer evidence is 100% Enterprise.

Ovation ThinkSurvey
Peer score 4.5 4.1
Peer insights 118 35
Top industries
Retail 36.0%
Pharmaceuticals 28.0%
Restaurants 20.0%
SMB and Mid-Market 100.0% 0.0%
Enterprise 0.0% 100.0%

News

Latest Ovation news

Ovations Summer 2025 Release

Ovationup.com has launched its Summer 2025 release, introducing new features like Competitive Pulse for benchmarking guest experiences against competitors. Enhancements include API user management, bulk user invites, and single sign-on with Google or Microsoft. Ovation now integrates with Crisp POS, enabling guest surveys post-purchase. These updates aim to improve user management and reputation management for multi-unit operators.

28/07/2025 - source