Oktopost and Thryv, An In-Depth Comparison 2026

Comparison Summary

Oktopost: Oktopost is a B2B social engagement suite aiding data-driven organizations in achieving marketing goals. A demo can be booked to explore its features.

Thryv: Thryv provides software to help local businesses manage essential functions like CRM, marketing, and payment processing. It integrates contact management, appointment booking, and social media scheduling.

This comparison report of Oktopost vs. Thryv is based on a specific set of business needs and context. The comparison uses 6435 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Oktopost and Thryv

Oktopost, Sprinklr Core, Planable, etc., belong to a category of solutions that help Social Media Marketing, whereas Thryv, Vendasta Platform, OptifiNow, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Oktopost covers Social Media Management with Social Media, Engagement Management with Social Media, Content Management with Social Media, Communication Management with Social Media, etc.

Thryv focuses on Social Media Management with Social Media, Communication Management with Social Media, Content Management with Social Media, Engagement Management with Website, etc.

"Leveraging the Act-On-Oktopost integration has completely revolutionized our approach to B2B social marketing. We now have complete transparency through tracking of social marketing activity by campaign all the way through to lead conversion. We're ...looking forward to Oktopost and Act-On continuing to support the achievement of our marketing goals and those of our clients. " - Mark Donkin

"My entire staff uses Thryv from their smartphones because the scheduling feature makes it easy to stay organized. " - Derrick Green

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.

Oktopost and Thryv: Best activities based on customer satisfaction


Oktopost in Action: Unique Activities

What solutions does Oktopost provide for Social Media Management?
Oktopost facilitates the management of social media accounts for B2B marketers. It provides tools for content discovery, scheduling, and analysis. Oktopost helps track social marketing activity, enabling campaign monitoring and lead conversion tracking. Its limitations include a lack of robust and intuitive analytics dashboards.
"...Oktopost makes it incredibly easy to schedule, view and analyze social media activity across all major engagement networks...." Peer review by David R., Internet
How can Oktopost optimize your Engagement Management Workflow?
Oktopost enables organizations to manage and track social media engagement across multiple accounts and platforms. The platform facilitates content sharing, scheduling, and monitoring, allowing for team collaboration and increased engagement. Oktopost integrates with other marketing and sales tools, providing insights into campaign performance and lead generation. Limitations include a lack of advanced data analytics and limited integration with Facebook's ad manager.
"...Now we can track the customer journey and better understand social engagement with our content...." Peer review by Lacey M, Content Marketing Manager, Computer Software
What Are the key features of Oktopost for Content Management?
Oktopost enables users to create, schedule, and share content on social media platforms. It offers content curation and employee advocacy features, allowing users to share content across their organization. Oktopost is limited in its ability to upload large media files and lacks automatic content optimization for optimal posting times.
"...When employees share social content, everything is automatically tracked and measured, so just like conventional marketing channels, ROI can also be established for all social programs...." Peer review
What benefits does Oktopost offer for Advocacy Management?
Oktopost provides an employee advocacy feature that enables marketers to share social content with employees, expanding the reach of their social media campaigns. This feature allows companies to leverage employees as thought leaders, boosting brand visibility. Oktopost’s employee advocacy tool is available as an add-on, with limitations in reporting functionality for different tags.
"...This platform also offers an employee social advocacy platform...." Peer review

Thryv in Action: Unique Activities

What Are the key features of Thryv for Communication Management?
Thryv enables businesses to manage customer interactions, run marketing campaigns, and schedule social media posts across various platforms. The platform facilitates online payments and website management. Thryv's social media posting capabilities are limited in customization options.
"...Client base is so helpful, automatic announcements and social media postings. ...." Peer review by Nanette P., owner, Consumer Services
What makes Thryv ideal for Contact List Management?
Thryv provides a comprehensive contact management system that includes customer data storage, lead nurturing through scheduled communications, and data analytics for customer insights. The platform allows users to manage contacts, schedule appointments, and interact with leads via email blasts. Thryv's contact list management capabilities are limited by occasional difficulties with uploading client information.
"...Businesses can then communicate with contacts and customers through text (SMS) and email, all from one dashboard...." Peer review

Top Processes

Customer evidence for the processes each product supports. Click Read Reviews to open peer feedback.

Evidences indicate better relative satisfaction


social media management

engaging on social media

social media analytics

scheduling post to social media

monitoring social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


searching for content


advocacy management


campaign analytics

campaign monitoring


social media marketing


account management


generation of new leads


workflow management


conversion management



training & onboarding





international marketing




lead qualification

lead qualification: technographic



touchpoint management


competitive intelligence




channel management



trade show marketing


helpdesk management


database marketing



community marketing



motivation management



reputation management


sales document management

proposal & quote management


relationship management


lifetime value management


contact list management


rating and review management



sales call management


conference call management


billing and invoice management


Top Goals

Goals Achieved

  • Improve ROI

  • Improve digital and social presence

  • Build brand awareness

  • Acquire customers

  • Establish thought leadership

  • Grow market share

  • Enhance customer relationships

  • Improve brand engagement

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Scale best practices

  • Manage risk

  • Improve efficiency

  • Improve stakeholder relations

  • Improve visibility

  • See 13 more
  • Improve digital and social presence

  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Build brand awareness

  • Improve consistency

  • See 8 more

Business Setting

Oktopost Thryv
Peer score 4.4 4.1
Peer insights 4370 2065
Top industries
Computer Software 33.0%
Information Technology And Services 19.0%
Marketing And Advertising 15.0%
Consumer Services 23.0%
Construction 19.0%
Accounting 16.0%
SMB and Mid-Market 81.0% 98.0%
Enterprise 19.0% 2.0%
Pricing Oktopost

News

Latest Oktopost news

Less than 2 weeks in: I gave an AI the keys to Oktopost

Oktopost's new Content & Community Marketing Manager, Dafna Sheinberg, integrated AI tool Claude with Oktopost to enhance productivity. In less than two weeks, she transformed 12 blog posts into 36 Employee Advocacy posts and scheduled a month's worth of LinkedIn content. This integration significantly reduced the time spent on repetitive tasks, allowing more focus on creativity and strategy.

27/07/2026 - source

Latest Thryv news

Thryv to Sell Print Directories Business to Carolwood for $142 Million

Thryv Holdings, Inc. has agreed to sell its print directories business to Carolwood L.P. for $142 million, marking a strategic shift towards AI-powered software services. The sale, expected to close in Q4 2026, will help Thryv reduce debt and focus on its Growth Platform for local service businesses. Thryv will continue providing certain services post-sale to ensure operational continuity.

13/09/2026 - source