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Compare Moz Pro vs Alexa

Comparison Summary

For Moz Pro vs Alexa comparison, Our AI algorithm looked at 31586 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Moz Pro and Alexa to solve their respective business needs.

Pros and cons of Moz Pro and Alexa

Moz Pro is more suited to businesses that require Content Management with Website and Digital Marketing with Website where as Alexa is focused towards Engagement Management and Communication Management with Offline .

Both Moz Pro and Alexa are SEO software, peers recommend Moz Pro for inbound marketing and lead tracking where as Alexa is more known for sending & publishing communications and communication management .

logo Moz Pro

Focus area

Moz Pro is better than Alexa for

Software Failure Risk

  • medium

logo Alexa

Focus area

Alexa is better than Moz Pro for

Software Failure Risk

  • medium

About

Moz Pro: Higher rankings. Quality traffic. Measurable results. Moz Pro is our all-in-one suite of SEO tools.

SEO, Competitive Analysis and Website Ranking Software

Age

2004

1994

Financials

SERIES C

IPO

Business Need

Total Processes
(we found evidences for)

115

104

Total Goals
(we found evidences for)

22

15

Top Processes

Evidences indicate better relative satisfaction


content publishing

searching for content


communication management

sending & publishing communications

tracking & monitoring communications



social media management

social media analytics

scheduling post to social media

engaging on social media

managing social media account

monitoring social media


engagement management

engaging and following up


competitive intelligence


campaign management

campaign analytics

campaign monitoring



workflow management


generation of new leads



training & onboarding


rating and review management


social media marketing





conference call management



helpdesk management



sales call management


discount management


promotion management


reputation management



international marketing



knowledge management



sales document management

proposal & quote management

contract management


identify target customers

customise loyalty program




customer feedback management

measuring customer satisfaction




account management


conversion management


community marketing


performance management







lead qualification

lead qualification: technographic


products & pricelist management


community building


influencer marketing



segmentation and targeting


business development


relationship management



contact list management


opportunity management



personalized marketing


lifetime value management



follower management


trade show marketing


courses & assessment

create learning path




category management


calendar management



Top Goals

Goals Achieved

  • Acquire customers

  • Enter new markets internationally or locally

  • Scale best practices

  • Establish thought leadership

  • Improve digital and social presence

  • Grow market share

  • Improve ROI

  • Enhance customer relationships

  • Build brand awareness

  • Improve brand engagement

  • Increase sales & revenue

  • Improve efficiency

  • Launch new products

  • Improve navigation

  • Improve visibility

  • Improve internal communications

  • Reduce bounce

  • Improve consistency

  • Increase customer life time value

  • Increase average basket value

  • Manage risk

  • Shorten ramp up time

  • See 19 more
  • Acquire customers

  • Scale best practices

  • Launch new products

  • Enhance customer relationships

  • Increase sales & revenue

  • Improve efficiency

  • Build brand awareness

  • Grow market share

  • Improve ROI

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Improve internal communications

  • Improve digital and social presence

  • Improve consistency

  • Establish thought leadership

  • See 12 more

Top Channels

Channels Used

  • social media

  • website

  • user generated content

  • blogs

  • offline

  • review sites

  • games

  • Amazon

  • point of sale

  • phone calls

  • promotions

  • e-mail

  • trade shows

  • video

  • Facebook

  • mass media

  • Twitter

  • television

  • events

  • on premises

  • chat

  • radio

  • display advertisement

  • mobile

  • movies

  • newsletter

  • Instagram

  • Tripadvisor

  • Yelp

  • Pinterest

  • coupons

  • Facebook page

  • print media

  • magazine

  • LinkedIn

  • See 32 more
  • social media

  • website

  • user generated content

  • blogs

  • offline

  • review sites

  • games

  • Amazon

  • point of sale

  • phone calls

  • promotions

  • e-mail

  • trade shows

  • video

  • Facebook

  • mass media

  • Twitter

  • television

  • events

  • on premises

  • chat

  • radio

  • display advertisement

  • mobile

  • movies

  • newsletter

  • Instagram

  • Tripadvisor

  • Yelp

  • Pinterest

  • coupons

  • Facebook page

  • print media

  • magazine

  • LinkedIn

  • See 32 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

high

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medium

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Migration Risk

medium

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medium

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Business Setting