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Compare Marketing Cloud Intelligence (formerly Datorama) vs GetApp

Comparison Summary

For Marketing Cloud Intelligence (formerly Datorama) vs GetApp comparison, Our AI algorithm looked at 9654 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Marketing Cloud Intelligence (formerly Datorama) and GetApp to solve their respective business needs.

Pros and cons of Marketing Cloud Intelligence (formerly Datorama) and GetApp

Marketing Cloud Intelligence (formerly Datorama) is more suited to businesses that require Lead Analytics and Advertisement where as GetApp is focused towards Engagement Management and Helpdesk Management with Phone Calls .

Both Marketing Cloud Intelligence (formerly Datorama) and GetApp are Marketing Data Intelligence software, peers recommend Marketing Cloud Intelligence (formerly Datorama) for lead analytics where as GetApp is more known for knowledge management and reputation management .

logo Marketing Cloud Intelligence (formerly Datorama)

Focus area

Marketing Cloud Intelligence (formerly Datorama) is better than GetApp for

Software Failure Risk

  • medium

logo GetApp

Focus area

GetApp is better than Marketing Cloud Intelligence (formerly Datorama) for

Software Failure Risk

  • low

About

AI-powered marketing intelligence for smarter marketing decisions

getapp.com - custom app recommendations for your business

Age

1999

Financials

IPO

IPO

Business Need

Total Processes
(we found evidences for)

69

128

Total Goals
(we found evidences for)

12

16

Top Processes

Evidences indicate better relative satisfaction




social media management

social media analytics

managing social media account

engaging on social media

scheduling post to social media


campaign management

campaign analytics

campaign monitoring


engagement management

engaging and following up


communication management

sending & publishing communications



competitive intelligence



sales document management

contract management

proposal & quote management


international marketing


generation of new leads



lead qualification

lead qualification: technographic


social media marketing


lifetime value management




community building


customise loyalty program



community marketing



training & onboarding



workflow management




products & pricelist management


content management


knowledge management




customer feedback management

measuring customer satisfaction

measuring net promoter score


relationship management


channel management



courses & assessment

create learning path



referral management



account management


rating and review management


performance management


touchpoint management


conversion management



call transcription




meeting management


sales call management

call transcription

meeting management




contact list management


membership management



reputation management


trade show marketing




billing and invoice management



payment management


segmentation and targeting



sales review & feedback





customer case management


promotion management


subscription management



pipeline management


conference call management


opportunity management


sales incentive management



proximity marketing


revenue cycle management


distribution management



advocacy management




discount management


personalized marketing



Top Goals

Goals Achieved

  • Improve ROI

  • Enter new markets internationally or locally

  • Grow market share

  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Scale best practices

  • Establish thought leadership

  • Improve visibility

  • Improve efficiency

  • Build brand awareness

  • Launch new products

  • See 9 more
  • Enhance customer relationships

  • Acquire customers

  • Increase sales & revenue

  • Improve brand engagement

  • Grow market share

  • Improve internal communications

  • Improve digital and social presence

  • Build brand awareness

  • Manage risk

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Improve ROI

  • Improve efficiency

  • Improve stakeholder relations

  • Scale best practices

  • Establish thought leadership

  • See 13 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • social media

  • mobile

  • website

  • offline

  • promotions

  • chat

  • mobile app

  • text SMS

  • trade shows

  • omnichannel

  • events

  • review sites

  • coupons

  • point of sale

  • on premises

  • causes and charity

  • video

  • user generated content

  • blogs

  • Whatsapp

  • mass media

  • Facebook

  • Tripadvisor

  • channel partners

  • Yellowpages

  • G2crowd

  • print media

  • magazine

  • Yelp

  • Twitter

  • Facebook page

  • Slack

  • See 31 more
  • e-mail

  • phone calls

  • social media

  • mobile

  • website

  • offline

  • promotions

  • chat

  • mobile app

  • text SMS

  • trade shows

  • omnichannel

  • events

  • review sites

  • coupons

  • point of sale

  • on premises

  • causes and charity

  • video

  • user generated content

  • blogs

  • Whatsapp

  • mass media

  • Facebook

  • Tripadvisor

  • channel partners

  • Yellowpages

  • G2crowd

  • print media

  • magazine

  • Yelp

  • Twitter

  • Facebook page

  • Slack

  • See 31 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

medium

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low

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Business Setting