Overview: Lumar (formerly Deepcrawl) and SEO Platform as SEO Category solutions.
When comparing Lumar and SEO Platform, it becomes clear that each product is tailored to different business needs. Lumar is ideal for companies seeking deep analytics and support for a broader range of marketing activities, primarily benefiting larger enterprises and those in marketing and advertising. SEO Platform excels in lead generation and campaign management, especially suitable for enterprises needing robust white labeling and reputation management capabilities. Both platforms offer distinct strengths, catering to specific operational workflows and strategic objectives.
Lumar (formerly Deepcrawl): Lumar offers a comprehensive suite for technical SEO, accessibility, and website optimization. Enterprise brands globally use its robust tools for enhancing website health.
SEO Platform: SEO Platform offers a wholesale SEO program to grow agencies by outsourcing various digital marketing services. It provides expertise and resources to enhance online presence, track KPIs, and improve ROI.
Lumar (formerly Deepcrawl) and SEO Platform: Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Lumar supports a range of digital marketing activities, including competitive intelligence and helpdesk management, aligning well with marketing operations in large organizations. read more →
SEO Platform offers extensive capabilities in white labeling and reputation management, which is ideal for agencies managing multiple brand campaigns. read more →
Business Goals
Lumar helps businesses acquire customers and increase sales. It is strategic for those focused on building brand awareness and improving efficiency. read more →
SEO Platform focuses on customer acquisition and improving ROI, enhancing market presence with its robust lead generation tools. read more →
Core Features
Lumar's standout features include robust custom reports and seamless data integration, providing valuable insights for large enterprises. read more →
SEO Platform shines with its comprehensive custom reporting and data export features, supporting precise campaign analytics. read more →
Vendor Support
Lumar offers extensive 24/7 support via multiple channels including chat, phone, and email, suiting enterprises with complex operational needs. read more →
SEO Platform provides 24/7 support mainly through email, aligning with simpler operational structures where minimal direct intervention is needed. read more →
Segments and Industries
Lumar caters predominantly to large enterprises in marketing and advertising, showing its strength in handling complex marketing demands. read more →
SEO Platform serves enterprises looking to boost performance in retail and other industries, fitting for businesses focusing on campaign dynamics. read more →
Operational Alignment
Lumar fits seamlessly into the workflows of large businesses, supporting a wide array of marketing initiatives and operational scales. read more →
SEO Platform is designed for enterprises needing reliable tools for managing lead-centric operations and market expansion strategies. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
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- High
Data
Support
Others
Lumar (formerly Deepcrawl) in Action: Unique Use Cases
What benefits does Lumar (formerly Deepcrawl) offer for Digital Marketing?
SEO Platform in Action: Unique Use Cases
What solutions does SEO Platform provide for White Labeling?
How can SEO Platform optimize your Reputation Management Workflow?
How can SEO Platform enhance your Campaign Management process?
What benefits does SEO Platform offer for Capturing Leads?
What solutions does SEO Platform provide for Generation Of New Leads?
Alternatives
News
Latest Lumar (formerly Deepcrawl) News
SEO News, February 2025: Google Testing New AI Mode for Search & More
Deepcrawl has rebranded to Lumar, offering a comprehensive platform for website optimization with features like technical SEO metrics, site speed metrics, and accessibility insights.
