Overview: Keyhole and Falcon.io (now Brandwatch Social Media Management) as Social Media Marketing Category solutions.
Keyhole excels in analytics and social media management, catering to mid-to-large enterprises, particularly in non-profit and sports. Its strengths lie in improving ROI and brand engagement. Brandwatch Social Media Management offers robust communication and content capabilities, ideal for enterprises in marketing and education sectors looking to enhance digital presence and customer relationships. Both offer comprehensive vendor support, with Brandwatch having a broader support reach.
Keyhole: Keyhole tracks real-time hashtags on Twitter, Instagram, and Facebook with a simple, shareable visual dashboard. It delivers actionable social media metrics and helps optimize influencer engagement through customized recommendations.
Falcon.io (now Brandwatch Social Media Management): Falconio-Now-Brandwatch's Social Media Management offers tools for discovering, attracting, and engaging customers. It supports teams and regions in effective social media management.
Keyhole and Falcon.io (now Brandwatch Social Media Management): Best Use cases based on the customer satisfaction data
Key Capabilities Supported
Keyhole supports social media management, analytics, and engagement, aligning with users needing simplified media monitoring. read more →
Brandwatch Social Media Management focuses on communication and content management, appealing to users prioritizing publishing capabilities. read more →
Business Goals
Keyhole helps improve ROI and brand engagement, catering to users aiming to boost brand awareness and customer acquisition. read more →
Brandwatch Social Media Management enhances digital presence and customer relationships, supporting users targeting market expansion. read more →
Core Features
Keyhole offers standout features like analytics and custom reports, suitable for those needing detailed data insights. read more →
Brandwatch Social Media Management provides ease of migration and robust custom reports for seamless data handling and analysis. read more →
Vendor Support
Keyhole offers 24/7 support and limited chat options, meeting customer needs for continuous support. read more →
Brandwatch Social Media Management provides extensive 24/7 support with multiple contact options, appealing to users requiring varied support access. read more →
Segments and Industries
Keyhole predominantly serves mid-market to large enterprises in sports and non-profit sectors. read more →
Brandwatch Social Media Management is popular among enterprises in marketing and education. read more →
Operational Alignment
Keyhole fits well into workflows needing social media analytics and mid-scale operational environments. read more →
Brandwatch Social Media Management is designed for enterprises with complex communication needs and larger scale operations. read more →
Applying your context and needs changes the comparison
Failure Risk Guidance?
Compliance Risk
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Security & Privacy Risk
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Integration Risk
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Migration Risk
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IT and Other Capabilities
- Low
- Medium
- High
Data
Support
Others
Keyhole in Action: Unique Use Cases
How can Keyhole optimize your Engagement Management Workflow?
What benefits does Keyhole offer for Campaign Management?
How can Keyhole optimize your Competitive Intelligence Workflow?
Falcon.io (now Brandwatch Social Media Management) in Action: Unique Use Cases
What solutions does Falcon.io (now Brandwatch Social Media Management) provide for Communication Management?
What Are the key features of Falcon.io (now Brandwatch Social Media Management) for Content Management?
How can Falcon.io (now Brandwatch Social Media Management) optimize your Collaboration Workflow?
Alternatives
News
Latest Keyhole News
Muck Rack expands its PR toolkit with acquisition of Keyhole, adding social media insights to the mix - Refresh Miami
Muck Rack has acquired Keyhole to enhance its PR tools with social media insights.
Latest Falcon.io (now Brandwatch Social Media Management) News
New Feature: Auto-Boosting for Facebook Posts in Brandwatch
Brandwatch offers a suite of solutions including consumer intelligence, social media management, and influencer marketing. They provide services across various industries and roles, emphasizing data coverage and AI capabilities. Brandwatch has partnered with Cision for global enterprise solutions.
Why is Keyhole the best choice for Social Media Management?