cuspera logo CUSPERA

Iconosquare vs Brand24: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Iconosquare vs. Brand24 is based on a specific set of business needs and context. The comparison uses 4904 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Iconosquare and Brand24

Iconosquare, Brand24, Mavsocial Social Media Management, Followerwonk, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Iconosquare covers Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

Brand24 focuses on Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Helpdesk Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Iconosquare

Focus area

Iconosquare is better than Brand24 for

Software Failure Risk

  • medium

logo Brand24

Focus area

Brand24 is better than Iconosquare for

Software Failure Risk

  • medium

About

Iconosquare - Instagram & Facebook Analytics and Management ...

Brand24 - Social Media Monitoring Tool

Age

2011

2011

Financials

PRIVATE

SEED

Business Need

Total Processes
(we found evidences for)

51

63

Total Goals
(we found evidences for)

12

13

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

engaging on social media

monitoring social media

scheduling post to social media

managing social media account


engagement management

engaging and following up


communication management

sending & publishing communications

tracking & monitoring communications


content management

content publishing

searching for content


social media marketing





competitive intelligence




influencer marketing



campaign management

campaign monitoring


conversion management



touchpoint management


channel management


follower management



contact list management


generation of new leads


sales document management

proposal & quote management





helpdesk management


measuring customer satisfaction


customer feedback management

measuring customer satisfaction


reputation management



rating and review management



training & onboarding


lifetime value management


business development


opportunity management



Top Goals

Goals Achieved

  • Improve digital and social presence

  • Acquire customers

  • Scale best practices

  • Build brand awareness

  • Increase sales & revenue

  • Improve ROI

  • Improve brand engagement

  • Launch new products

  • Improve efficiency

  • Enhance customer relationships

  • Grow market share

  • Improve internal communications

  • See 9 more
  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve digital and social presence

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Grow market share

  • Enter new markets internationally or locally

  • Improve internal communications

  • Launch new products

  • Scale best practices

  • Establish thought leadership

  • See 10 more

Top Channels

Channels Used

  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more
  • social media

  • user generated content

  • blogs

  • chat

  • website

  • e-mail

  • Slack

  • Facebook

  • Instagram

  • promotions

  • Twitter

  • LinkedIn

  • games

  • mobile

  • offline

  • point of sale

  • phone calls

  • mobile app

  • Facebook page

  • video

  • review sites

  • print media

  • magazine

  • Yelp

  • Tripadvisor

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

high

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

high

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting