cuspera logo CUSPERA

Criteo Audience Match vs MediaMath platform: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Criteo Audience Match vs. MediaMath platform is based on a specific set of business needs and context. The comparison uses 1358 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Criteo Audience Match and MediaMath platform

Criteo Audience Match belong to a category of solutions that help Display Advertising, whereas MediaMath platform belong to a category of solutions that help Cross Channel Advertising. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Criteo Audience Match covers Engagement Management with Promotions, Advertisement with Mobile, Campaign Management, Communication Management with Mobile, etc.

MediaMath platform focuses on Advertisement, Engagement Management, Campaign Management with Website, Communication Management, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Criteo Audience Match

Focus area

Software Failure Risk

  • medium

logo MediaMath platform

Focus area

MediaMath platform is better than Criteo Audience Match for

Software Failure Risk

  • low

About

Manage: Mobile Performance Advertising

Omnichannel Programmatic Marketing | MediaMath

Age

2005

Financials

SERIES D

SERIES C

Business Need

Total Processes
(we found evidences for)

15

63

Total Goals
(we found evidences for)

5

16

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up



campaign management

campaign analytics

campaign monitoring


communication management

sending & publishing communications



training & onboarding



generation of new leads



lead qualification: technographic


lead qualification

lead qualification: technographic



social media analytics


social media management

social media analytics



workflow management


contract management


proposal & quote management


sales document management

contract management

proposal & quote management


helpdesk management


business development



international marketing





account management


relationship marketing


products & pricelist management



competitive intelligence


segmentation and targeting


revenue cycle management




Top Goals

Goals Achieved

  • Scale best practices

  • Improve stakeholder relations

  • Increase sales & revenue

  • Increase customer life time value

  • Acquire customers

  • See 2 more
  • Enter new markets internationally or locally

  • Improve ROI

  • Establish thought leadership

  • Acquire customers

  • Scale best practices

  • Grow market share

  • Build brand awareness

  • Enhance customer relationships

  • Launch new products

  • Improve efficiency

  • Improve visibility

  • Improve digital and social presence

  • Improve brand engagement

  • Increase sales & revenue

  • Improve stakeholder relations

  • Increase customer life time value

  • See 13 more

Top Channels

Channels Used

  • website

  • video

  • omnichannel

  • social media

  • mass media

  • display advertisement

  • television

  • mobile

  • offline

  • promotions

  • point of sale

  • phone calls

  • chat

  • mobile app

  • print media

  • magazine

  • review sites

  • Facebook

  • Doubleclick

  • on premises

  • Amazon

  • Glassdoor

  • e-mail

  • games

  • causes and charity

  • LinkedIn

  • Twitter

  • events

  • trade shows

  • channel partners

  • See 27 more
  • website

  • video

  • omnichannel

  • social media

  • mass media

  • display advertisement

  • television

  • mobile

  • offline

  • promotions

  • point of sale

  • phone calls

  • chat

  • mobile app

  • print media

  • magazine

  • review sites

  • Facebook

  • Doubleclick

  • on premises

  • Amazon

  • Glassdoor

  • e-mail

  • games

  • causes and charity

  • LinkedIn

  • Twitter

  • events

  • trade shows

  • channel partners

  • See 27 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Integration Risk

No Data

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Business Setting