cuspera logo CUSPERA

Clickback vs OutboundEngine: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Clickback vs. OutboundEngine is based on a specific set of business needs and context. The comparison uses 6652 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Clickback and OutboundEngine

Clickback, LeadFuze, Leadgnome, etc., belong to a category of solutions that help Lead Generation, whereas OutboundEngine, Maropost, VBOUT, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Clickback covers Generation Of New Leads with E-Mail, Communication Management with E-Mail, Engagement Management with E-Mail, Social Media Management with Social Media, etc.

OutboundEngine focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with E-Mail, Content Management with Social Media, etc.

"Email lead generation has been a game-changer for me. I spend less time chasing prospects and more time closing sales. " - Andy Schattman

"If you're a small business owner looking for impressive marketing content to make you look good for a reasonable price, OutboundEngine is the company to work with. " - Fonda Hall

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Clickback

Focus area

Clickback is better than OutboundEngine for

Software Failure Risk

  • medium

logo OutboundEngine

Focus area

OutboundEngine is better than Clickback for

Software Failure Risk

  • low

About

Email lead generation software for cold campaigns and sales engagement activities

Marketing Automation platform to target new customers, build loyalty and close more business

Financials

PRIVATE

SERIES C

Business Need

Total Processes
(we found evidences for)

75

77

Total Goals
(we found evidences for)

14

14

Top Processes

Evidences indicate better relative satisfaction


generation of new leads


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up


social media management

social media analytics

scheduling post to social media

engaging on social media



contact list management

creating contact list


content publishing

searching for content


campaign management

campaign analytics

campaign monitoring


outbound marketing



account management





conversion management



loyalty management

customise loyalty program

identify target customers



segmentation and targeting


lead qualification


social media marketing





training & onboarding


sales call management


competitive intelligence


trade show marketing









rating and review management


sales document management

contract management


helpdesk management



referral management



knowledge management



conference call management


customer case management


customer feedback management


advocacy management


Top Goals

Goals Achieved

  • Acquire customers

  • Scale best practices

  • Improve ROI

  • Increase sales & revenue

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Grow market share

  • Establish thought leadership

  • Improve efficiency

  • Reduce bounce

  • Improve brand engagement

  • Improve consistency

  • See 11 more
  • Acquire customers

  • Enhance customer relationships

  • Improve digital and social presence

  • Scale best practices

  • Build brand awareness

  • Improve ROI

  • Grow market share

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Improve consistency

  • Improve internal communications

  • See 11 more

Top Channels

Channels Used

  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more
  • social media

  • e-mail

  • newsletter

  • website

  • Facebook

  • mobile

  • phone calls

  • Instagram

  • offline

  • LinkedIn

  • mobile app

  • user generated content

  • blogs

  • point of sale

  • promotions

  • Twitter

  • Facebook page

  • chat

  • print media

  • on premises

  • review sites

  • mass media

  • television

  • magazine

  • newspaper

  • events

  • trade shows

  • coupons

  • Yelp

  • text SMS

  • Facebook at work

  • video

  • See 29 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Security & Privacy Risk

medium

{{{rsh_C_1}}}

medium

{{{rsh_C_1}}}

Integration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Migration Risk

medium

{{{rsh_C_1}}}

low

{{{rsh_C_1}}}

Business Setting