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Brandwatch vs TweetDeck: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Brandwatch vs. TweetDeck is based on a specific set of business needs and context. The comparison uses 9525 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Brandwatch and TweetDeck

Brandwatch, TweetDeck, Mention, Keyhole, etc., belong to a category of solutions that help Social Media Marketing. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Brandwatch covers Social Media Management with Social Media, Communication Management with Social Media, Engagement Management with Social Media, Campaign Management with Social Media, etc.

TweetDeck focuses on Social Media Management with Social Media, Engagement Management with Social Media, Communication Management with Social Media, Content Management with Social Media, etc.

"Choosing and using the best tools, is essential for every agency. Using Audiences gives us more precision in targeting, greater confidence in recommending media investment strategies, and has significantly improved ROI for our clients. " - Pete Morgan

"We are excited by this early success in brand awareness with our first-ever Twitter Ads campaign. In the future, we’ll explore how we can increase engagement with companies across industries that care about putting team health and well-being first. " - Kristin Ginn

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Brandwatch

Focus area

Brandwatch is better than TweetDeck for

Software Failure Risk

  • medium

logo TweetDeck

Focus area

TweetDeck is better than Brandwatch for

Software Failure Risk

  • medium

About

Brandwatch | Digital Consumer Intelligence

TweetDeck: Social Media dashboard application

Age

2005

2008

Financials

SERIES C

PRIVATE

Business Need

Total Processes
(we found evidences for)

91

91

Total Goals
(we found evidences for)

16

14

Top Processes

Evidences indicate better relative satisfaction


social media management

social media analytics

monitoring social media

engaging on social media

scheduling post to social media

managing social media account


communication management

tracking & monitoring communications

sending & publishing communications


engagement management

engaging and following up


campaign management

campaign monitoring

campaign analytics



content publishing

searching for content


competitive intelligence


social media marketing




reputation management





generation of new leads


loyalty management

identify target customers

customise loyalty program


helpdesk management



training & onboarding


customer feedback management


workflow management


sales call management




influencer marketing


sales document management

contract management

proposal & quote management



lead qualification

lead qualification: demographic


touchpoint management


conversion management



international marketing



lifetime value management


category management


rating and review management



channel management


referral management


knowledge management


sales review & feedback


sales incentive management




products & pricelist management


account management


trade show marketing




promotion management


follower management


conference call management




opportunity management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Improve brand engagement

  • Build brand awareness

  • Enhance customer relationships

  • Improve ROI

  • Acquire customers

  • Launch new products

  • Establish thought leadership

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • Improve stakeholder relations

  • Grow market share

  • Scale best practices

  • Improve internal communications

  • Improve efficiency

  • Manage risk

  • See 13 more
  • Improve digital and social presence

  • Acquire customers

  • Build brand awareness

  • Enhance customer relationships

  • Improve internal communications

  • Launch new products

  • Establish thought leadership

  • Improve brand engagement

  • Improve ROI

  • Scale best practices

  • Enter new markets internationally or locally

  • Grow market share

  • Improve efficiency

  • Increase sales & revenue

  • See 11 more

Top Channels

Channels Used

  • social media

  • Twitter

  • Facebook

  • website

  • offline

  • video

  • promotions

  • user generated content

  • blogs

  • mobile

  • phone calls

  • Instagram

  • on premises

  • trade shows

  • LinkedIn

  • events

  • chat

  • mobile app

  • Facebook page

  • games

  • point of sale

  • e-mail

  • mass media

  • television

  • print media

  • newspaper

  • Facebook at work

  • causes and charity

  • Slack

  • coupons

  • display advertisement

  • newsletter

  • radio

  • Pinterest

  • magazine

  • review sites

  • movies

  • Whatsapp

  • See 35 more
  • social media

  • Twitter

  • Facebook

  • website

  • offline

  • video

  • promotions

  • user generated content

  • blogs

  • mobile

  • phone calls

  • Instagram

  • on premises

  • trade shows

  • LinkedIn

  • events

  • chat

  • mobile app

  • Facebook page

  • games

  • point of sale

  • e-mail

  • mass media

  • television

  • print media

  • newspaper

  • Facebook at work

  • causes and charity

  • Slack

  • coupons

  • display advertisement

  • newsletter

  • radio

  • Pinterest

  • magazine

  • review sites

  • movies

  • Whatsapp

  • See 35 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

low

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medium

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Security & Privacy Risk

high

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medium

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Integration Risk

low

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medium

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Migration Risk

low

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medium

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Business Setting