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Compare Blueshift vs Maropost

Comparison Summary

For Blueshift vs Maropost comparison, Our AI algorithm looked at 4460 peer reviews, testimonials and expert opinions across 50+ sources to understand how successful they were in using Blueshift and Maropost to solve their respective business needs.

Pros and cons of Blueshift and Maropost

Blueshift is more suited to businesses that require Engagement Management and Campaign Management with E-Mail where as Maropost is focused towards Engagement Management with E-Mail and Campaign Management with Social Media .

Both Blueshift and Maropost are Customer Data Platform and Marketing Automation software, peers recommend Blueshift for advertisement where as Maropost is more known for social media management and social media analytics .

logo Blueshift

Focus area

Blueshift is better than Maropost for

Software Failure Risk

  • low

logo Maropost

Focus area

Maropost is better than Blueshift for

Software Failure Risk

  • medium

About

Customer Data Platform that activates data across the entire omnichannel customer journey

Marketing Automation platform for multi-channel customer engagement

Age

2014

2011

Financials

SERIES B

SERIES B

Business Need

Total Processes
(we found evidences for)

67

83

Total Goals
(we found evidences for)

14

13

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up

engaging with scheduling & cadence


campaign management

campaign monitoring



communication management

sending & publishing communications

tracking & monitoring communications


segmentation and targeting



loyalty management

identify target customers


workflow management


personalized marketing


training & onboarding


helpdesk management


customer feedback management

measuring net promoter score


competitive intelligence


content management

content publishing


channel management


touchpoint management


lead qualification

lead qualification: technographic


lifetime value management



generation of new leads





social media management

social media analytics

managing social media account




courses & assessment

track learning progress


sales document management

contract management


community building


customer case management


social media marketing



relationship management




rating and review management


contact list management



conference call management



products & pricelist management


promotion management


sales review & feedback


business development


Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Improve ROI

  • Enhance customer relationships

  • Enter new markets internationally or locally

  • Increase customer life time value

  • Scale best practices

  • Improve brand engagement

  • Grow market share

  • Build brand awareness

  • Improve consistency

  • Improve efficiency

  • Launch new products

  • Improve digital and social presence

  • See 11 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Scale best practices

  • Improve brand engagement

  • Enter new markets internationally or locally

  • Grow market share

  • Improve ROI

  • Launch new products

  • Establish thought leadership

  • Improve digital and social presence

  • Increase customer life time value

  • Improve efficiency

  • See 10 more

Top Channels

Channels Used

  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more
  • e-mail

  • social media

  • website

  • Facebook

  • Twitter

  • offline

  • mobile

  • phone calls

  • video

  • text SMS

  • Instagram

  • promotions

  • on premises

  • print media

  • point of sale

  • events

  • trade shows

  • omnichannel

  • mobile app

  • mass media

  • magazine

  • LinkedIn

  • review sites

  • newspaper

  • blogs

  • user generated content

  • Amazon

  • eBay

  • See 25 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

medium

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medium

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Business Setting