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Blackbaud Luminate Online vs SalesNexus: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of Blackbaud Luminate Online vs. SalesNexus is based on a specific set of business needs and context. The comparison uses 3120 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Blackbaud Luminate Online and SalesNexus

Blackbaud Luminate Online, SalesNexus, Virtuous CRM, Memberplanet, etc., belong to a category of solutions that help CRM. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Blackbaud Luminate Online covers Communication Management with E-Mail, Engagement Management with Offline, Event Management with Offline, Campaign Management with E-Mail, etc.

SalesNexus focuses on Communication Management with E-Mail, Engagement Management with E-Mail, Campaign Management with E-Mail, Generation Of New Leads with E-Mail, etc.

"We’re gathering a lot of information through Blackbaud Luminate Online®. We’re able to have more robust segmentation, instead of sending one email to everyone on a list. " - Rosie Aquila

"We’ve been very pleased with SalesNexus as our CRM. I have found it very friendly to the hotel business with the sales opportunities and reporting needed to track and make educated sales and marketing decisions. Also having automated email marketing... automation built right mean we’re always in touch with all our customers! We will continue to work with SalesNexus in the future. " - Jeffery Y

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Blackbaud Luminate Online

Focus area

Blackbaud Luminate Online is better than SalesNexus for

Software Failure Risk

  • medium

logo SalesNexus

Focus area

Software Failure Risk

  • medium

About

Blackbaud Luminate Online | Comprehensive Cloud Solution for Engaging Your Constituents

Enterprise CRM and marketing automation Platform

Age

1981

Financials

IPO

PRIVATE

Business Need

Total Processes
(we found evidences for)

61

38

Total Goals
(we found evidences for)

10

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


engagement management

engaging and following up



campaign management

campaign monitoring

campaign analytics


helpdesk management


training & onboarding


content management


social media management

social media analytics

scheduling post to social media



generation of new leads



contact list management

creating contact list


products & pricelist management


personalized marketing


advocacy management


workflow management


trade show marketing


relationship management



sales document management

contract management


rating and review management





knowledge management

creating knowledge base


calendar management




touchpoint management


channel management






conversion management


follower management



account management


Top Goals

Goals Achieved

  • Improve digital and social presence

  • Scale best practices

  • Increase sales & revenue

  • Improve ROI

  • Acquire customers

  • Enhance customer relationships

  • Increase customer life time value

  • Improve stakeholder relations

  • Improve internal communications

  • Launch new products

  • See 7 more
  • Enhance customer relationships

  • Increase sales & revenue

  • Acquire customers

  • Grow market share

  • Increase customer life time value

  • Enter new markets internationally or locally

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • phone calls

  • video

  • website

  • chat

  • support groups

  • mobile

  • offline

  • trade shows

  • user generated content

  • blogs

  • See 8 more
  • e-mail

  • phone calls

  • video

  • website

  • chat

  • support groups

  • mobile

  • offline

  • trade shows

  • user generated content

  • blogs

  • See 8 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

medium

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medium

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Migration Risk

low

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medium

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Business Setting