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ActiveTrail vs ProCampaign®: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. ProCampaign® is based on a specific set of business needs and context. The comparison uses 2643 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and ProCampaign®

ActiveTrail, ProCampaign®, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

ProCampaign® focuses on Campaign Management with E-Mail, Loyalty Management, Engagement Management, Discount Management with Promotions, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

Software Failure Risk

  • low

logo ProCampaign®

Focus area

ProCampaign® is better than ActiveTrail for

Software Failure Risk

  • low

About

ActiveTrail: Marketing Automation | Email Marketing Platform

A secure Customer Engagement system for individualized marketing campaigns and e-commerce activities

Financials

PRIVATE

PRIVATE

Business Need

Total Processes
(we found evidences for)

37

71

Total Goals
(we found evidences for)

9

13

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting


lifetime value management


rating and review management


conversion management


competitive intelligence


helpdesk management


discount management


workflow management



promotion management


relationship management



trade show marketing




contract management


sales document management

contract management



lead qualification


performance management




Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Acquire customers

  • Enhance customer relationships

  • Increase sales & revenue

  • Grow market share

  • Launch new products

  • Increase customer life time value

  • Enter new markets internationally or locally

  • Build brand awareness

  • Improve digital and social presence

  • Improve brand engagement

  • Scale best practices

  • Improve efficiency

  • Improve ROI

  • See 10 more

Top Channels

Channels Used

  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more
  • promotions

  • e-mail

  • social media

  • coupons

  • website

  • Facebook

  • offline

  • text SMS

  • point of sale

  • mobile

  • user generated content

  • omnichannel

  • blogs

  • trade shows

  • Facebook page

  • newsletter

  • mobile app

  • phone calls

  • print media

  • events

  • video

  • newspaper

  • Twitter

  • magazine

  • Instagram

  • See 22 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting