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ActiveTrail vs e-shot™: 2025 Ultimate Comparison Guide

Comparison Summary

This comparison report of ActiveTrail vs. e-shot™ is based on a specific set of business needs and context. The comparison uses 1460 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing ActiveTrail and e-shot™

ActiveTrail, e-shot™, MessageGears, Dailystory Marketing Suite, etc., belong to a category of solutions that help Marketing Automation. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

ActiveTrail covers Communication Management with E-Mail, Campaign Management with E-Mail, Direct Marketing with E-Mail, Social Media Management with E-Mail, etc.

e-shot™ focuses on Engagement Management with E-Mail, Helpdesk Management with Website, Communication Management with E-Mail, Contact List Management with Newsletter, etc.

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo ActiveTrail

Focus area

Software Failure Risk

  • low

logo e-shot™

Focus area

Software Failure Risk

  • low

About

ActiveTrail: Marketing Automation | Email Marketing Platform

e-shot™ | Home - Marketing automation made simple

Financials

PRIVATE

NA

Business Need

Total Processes
(we found evidences for)

37

46

Total Goals
(we found evidences for)

9

6

Top Processes

Evidences indicate better relative satisfaction


communication management

sending & publishing communications

tracking & monitoring communications


campaign management

campaign analytics

campaign monitoring



social media management

social media analytics


contact list management

creating contact list


generation of new leads


customer feedback management



engagement management

engaging and following up



personalized marketing


loyalty management




content management


products & pricelist management



segmentation and targeting


training & onboarding


competitive intelligence


helpdesk management


lead qualification: behavioural


lead qualification

lead qualification: behavioural


account management



database marketing


follower management



Top Goals

Goals Achieved

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve ROI

  • Increase customer life time value

  • Scale best practices

  • Grow market share

  • Improve digital and social presence

  • Improve brand engagement

  • See 6 more
  • Scale best practices

  • Acquire customers

  • Build brand awareness

  • Improve brand engagement

  • Improve ROI

  • Enhance customer relationships

  • See 3 more

Top Channels

Channels Used

  • e-mail

  • website

  • text SMS

  • newsletter

  • offline

  • mobile

  • trade shows

  • user generated content

  • blogs

  • on premises

  • social media

  • phone calls

  • LinkedIn

  • Facebook

  • See 11 more
  • e-mail

  • website

  • text SMS

  • newsletter

  • offline

  • mobile

  • trade shows

  • user generated content

  • blogs

  • on premises

  • social media

  • phone calls

  • LinkedIn

  • Facebook

  • See 11 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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medium

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Security & Privacy Risk

medium

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medium

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Integration Risk

low

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low

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Migration Risk

low

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medium

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Business Setting