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Aberdeen Marketspace vs Voluum: 2024 Ultimate Comparison Guide

Comparison Summary

This comparison report of Aberdeen Marketspace vs. Voluum is based on a specific set of business needs and context. The comparison uses 1456 Cuspera insights based on peer reviews, case studies, testimonials, and expert opinions across 50+ sources.

Introducing Aberdeen Marketspace and Voluum

Aberdeen Marketspace, and Voluum belong to a category of solutions that help Marketing Data Intelligence. Different products excel in different areas, so the best platform for your business will depend on your specific needs and requirements.

Aberdeen Marketspace covers Engagement Management, Forecasting, Lead Analytics with Phone Calls, Funnel Analysis, etc.

Voluum focuses on Advertisement, Campaign Management, Communication Management, Media Buying with Display Advertisement, etc.

"I feel very responsible when I offer direction to an organization to make sure I present unbiased opinions. I become very well informed not just about the data and what it’s saying, but I educate myself so I can talk about a client’s field with some... authority. My team learns about the business as we’re collecting data about it. We become part of the industry for a month or two and shape ourselves as field experts. " - Bob Scavilla

"I used nearly every tracking tool on the market and I always come back to Voluum. It provides the most user-friendly interface and has the in-depth reporting features I need. " - Luke Kling

Unsure which of these solutions is right for you? Our Cuspera AI engine can compare them based on your needs and specific to your industry and context. Get your personalized report today.


logo Aberdeen Marketspace

Focus area

Software Failure Risk

  • medium

logo Voluum

Focus area

Voluum is better than Aberdeen Marketspace for

Software Failure Risk

  • low

About

Marketing Intelligence to uncover buyer research behavior

Voluum Affiliate Tracker

Financials

M&A

SEED

Business Need

Total Processes
(we found evidences for)

8

44

Total Goals
(we found evidences for)

3

8

Top Processes

Evidences indicate better relative satisfaction


engagement management

engaging and following up






generation of new leads


training & onboarding





campaign monitoring


campaign analytics


campaign management

campaign monitoring

campaign analytics


sending & publishing communications


communication management

sending & publishing communications



social media analytics


engaging on social media


scheduling post to social media


social media management

social media analytics

engaging on social media

scheduling post to social media


referral management



contract management


sales document management

contract management


performance management



knowledge management



Top Goals

Goals Achieved

  • Enhance customer relationships

  • Establish thought leadership

  • Build brand awareness

  • Grow market share

  • Increase sales & revenue

  • Enter new markets internationally or locally

  • See 3 more
  • Improve ROI

  • Acquire customers

  • Increase sales & revenue

  • Enhance customer relationships

  • Improve efficiency

  • Grow market share

  • Enter new markets internationally or locally

  • Launch new products

  • See 5 more

Top Channels

Channels Used

  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more
  • mobile

  • user generated content

  • blogs

  • social media

  • website

  • mobile app

  • e-mail

  • promotions

  • display advertisement

  • video

  • Facebook

  • coupons

  • games

  • mass media

  • television

  • chat

  • Facebook page

  • offline

  • point of sale

  • See 16 more

Failure Risk Guidance Security Report?

Low Medium High
Low Medium High

Compliance Risk

medium

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low

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Security & Privacy Risk

medium

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low

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Integration Risk

medium

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low

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Migration Risk

No Data

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medium

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Business Setting