Latest Product Updates and Feature Enhancements in Location Based Marketing

 

New and upcoming innovations for Agentforce Commerce

Salesforce has introduced new innovations for Agentforce Commerce, enhancing B2C commerce with AI-driven features. These include agentic shopping for personalized experiences, ChatGPT catalog integra...tion, and Google's Universal Commerce Protocol integration. New capabilities in contextual search, connected commerce, intelligent order management, and point-of-sale systems are also highlighted. These updates aim to improve customer engagement, operational efficiency, and drive growth.

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Salesforce Expands MuleSoft Agent Fabric with Automated Discovery - Salesforce

Salesforce has expanded its MuleSoft Agent Fabric with new automated discovery capabilities, enhancing AI agent management across platforms like Salesforce Agentforce, Amazon Bedrock, and Google Clou...d's Vertex AI. The update introduces Agent Scanners for automatic detection and cataloging of AI agents, providing a unified control plane for governance and visibility. This development supports scalable AI deployment, offering seamless integration and oversight of agents and tools within the enterprise.

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Agentforce MCP Beta Brings All the Power of Tool Calling, None of the Context Bloat

Salesforce has introduced Agentforce MCP Support in beta, enhancing AI agent capabilities by integrating Anthropic's Model Context Protocol. This feature allows enterprises to connect agents to third...-party tools with ease, manage access controls, and prevent data exposure. The integration aims to improve interoperability and security for AI agents, offering a streamlined setup and management process.

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Esri Publishes New Edition of Map Use : Reading, Analysis, Interpretation

Esri has released the eighth edition of "Map Use: Reading, Analysis, Interpretation," a comprehensive textbook for map reading and GIS technology. This edition includes a new chapter on map design ba...sics and updates reflecting the latest mapping technology. It serves as a resource for students and professionals in cartography and GIS.

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Eos Energy Announces IndensityTM: A Breakthrough in Battery Energy ...

Eos Energy Enterprises has launched IndensityTM, a new battery energy storage architecture designed to enhance scalability, flexibility, and safety. IndensityTM features a modular, stackable design t...hat supports gigawatt-scale storage and integrates Eos's Z3 battery modules and advanced controls. This innovation aims to address energy storage challenges and is suitable for various applications, including AI-driven data centers and urban infrastructure.

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Salesforce rolls out new AI-powered Slackbot for enterprise customers - Investing.com India

Salesforce has launched an AI-powered Slackbot to help enterprise users perform tasks without leaving Slack. The tool, part of Salesforce's Agentforce 360 vision, integrates AI to understand user con...text and improve productivity. Available to Business+ and Enterprise+ customers, it aims to streamline workflows while maintaining security standards.

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Precisely Achieves FedRAMP Authorization - PR Newswire

Precisely has achieved FedRAMP Moderate Impact Level authorization for its Data Integrity Suite, now listed on the FedRAMP Marketplace. This certification enhances its presence in the U.S. government... sector, enabling agencies to modernize data governance securely. The Suite's Data Governance Service supports secure, collaborative governance, improving data integrity, transparency, and compliance across federal, state, and local agencies.

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GapMaps launches local area marketing service designed to optimise ...

GapMaps has launched a Local Area Marketing (LAM) Service to optimize digital ad spending for local businesses and franchisees. The service uses real-world behavioral data to enhance targeting precis...ion, aiming to reduce wasted advertising expenditure. Available in multiple regions, it allows businesses to control marketing budgets, increase visitation, and drive growth. GapMaps plans to integrate LAM into its platform in future updates.

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Precisely has achieved ISO/IEC 27701 certification

Precisely has achieved ISO/IEC 27701 certification, enhancing its global privacy framework. This certification underscores Precisely's commitment to data integrity and privacy standards.

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Salesforce Bolsters Customer Trust and Resilience with Net New ISO 22301Certification

Salesforce has achieved the ISO/IEC 22301:2019 certification, enhancing its business continuity management. This certification ensures operational resilience and minimal downtime for Salesforce's ser...vices, including Sales Cloud, Service Cloud, and others. It complements existing certifications like ISO 27001 and ISO 42001, reinforcing Salesforce's reputation as a trusted provider of AI, data, and CRM solutions.

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New! Next Gen Marketing Cloud, Archive and New Licensing Now Generally Available for ISVs

Salesforce has launched the Next Gen Marketing Cloud, Archive, and a new licensing model for ISVs, now generally available. These offerings allow ISVs to embed Salesforce's AI-native capabilities dir...ectly into their applications, enhancing marketing automation, personalization, and data governance. The new licensing structure aims to reduce costs and increase adoption by shifting to a login-based model.

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Introducing Cisco's Integrated AI Security and Safety Framework

Cisco has introduced its Integrated AI Security and Safety Framework, a comprehensive approach to managing AI risks. This framework addresses AI security and safety by integrating threats and harms, ...considering the AI lifecycle, and accounting for multi-agent and multimodal risks. It provides a unified taxonomy for AI threats, offering clarity for organizations to build robust AI systems. The framework is part of Cisco AI Defense, enhancing AI security across industries.

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Salesforce Enhances AI Reliability with New Observability Tools for Agents

Salesforce has introduced new observability tools to enhance AI agent reliability, focusing on analytics, optimization, and health monitoring. These tools provide small businesses with insights into ...AI performance, enabling better decision-making and operational efficiency. Early adopters like 1-800Accountant and Engine report improved service quality and scalability. The tools aim to address challenges in managing AI agents, offering a pathway for businesses to optimize AI deployment.

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AutoRABIT Announces FedRAMP Milestones for Salesforce Security Solutions

AutoRABIT has achieved FedRAMP Moderate Authorization to Operate (ATO) for its CodeScan and Guard solutions, enhancing security for Salesforce environments in government agencies. These solutions add...ress Salesforce's unique security challenges by automating code analysis and monitoring configurations, aligning with federal compliance standards to protect sensitive data and streamline compliance processes.

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Qlik Expands Talend Cloud With New Tools to Speed Trusted Data Delivery - MyChesCo

Qlik has enhanced its Talend Cloud with new features to expedite the delivery of trusted data. The updates include secure API endpoints for data products, automation for documentation and quality ove...rsight, and AI-driven quality checks. These improvements aim to facilitate data sharing and collaboration, reduce manual efforts, and increase data trust and accessibility across various platforms like Power BI and Salesforce.

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Upgrade Your RevOps with Geo-Intelligence in Salesforce

RealZips has introduced a native Salesforce application designed to enhance Revenue Operations (RevOps) through geo-intelligence. The app addresses data fragmentation by structuring Salesforce record...s into verified geographic metadata, improving territory management, and enabling geo-aware automation. This integration allows RevOps teams to optimize operations, visualize total addressable markets, and leverage AI for predictive growth, enhancing overall efficiency and revenue potential.

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Qlik opens governed data via APIs

Qlik has introduced APIs to provide access to governed data, enhancing data integration and analytics capabilities for users.

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Cyntexa Announces Updates to ChargeOn on Salesforce AppExchange - Markets Financial Content

Cyntexa has updated its ChargeOn application on Salesforce AppExchange, enhancing payment processing and orchestration capabilities. ChargeOn integrates with over 14 global payment gateways, offering... streamlined revenue automation and eliminating vendor lock-in. The update includes advanced features for secure, efficient payment management within Salesforce, including PCI and DSS compliance.

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Qlik updates talend cloud with AI and governance tools

Qlik has enhanced Talend Cloud by integrating AI and governance tools. These updates aim to improve data management and analytics capabilities, providing users with more robust data governance and ad...vanced AI-driven insights.

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Qlik Delivers Secure, Open Access to Trusted Data in Any Tool

Qlik has introduced new features in Qlik Talend Cloud, enhancing secure, open access to trusted data. The updates include API endpoints for governed data, AI-assisted data quality rules, and automate...d documentation, improving data usability across platforms like Power BI and Salesforce. These enhancements aim to streamline data management and foster collaboration among business, data, and AI teams.

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Salesforces Slack to stop direct service in China, The Information reports - TipRanks

Salesforce is restricting third-party companies from long-term indexing and storing Slack messages, impacting rival enterprise AI firms like Glean. This move tightens Salesforce's control over Slack ...data, potentially limiting AI competitors' access.

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GapMaps launches LAM service to boost local business marketing - ecommercenews.com.au

GapMaps has introduced a Local Area Marketing (LAM) service designed to enhance local business marketing. This service leverages real-world data to enable precise customer targeting and reduce digita...l advertising waste.

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Precisely Announces Gio AI Assistant and Data Catalog Agent in the Data Integrity Suite - Precisely

Precisely has launched the Gio AI Assistant and Data Catalog Agent within its Data Integrity Suite. Gio offers a conversational interface for data management, enabling users to perform tasks like dat...a discovery and governance through simple language commands. The Data Catalog Agent automates data cataloging, enhancing compliance and governance. These innovations aim to simplify and scale data management while maintaining transparency and control.

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Esri Introduces Latest ArcGIS Integrations for Microsoft Fabric

Esri has introduced new integrations of its ArcGIS platform with Microsoft Fabric, enhancing spatial analytics capabilities for users. This development aims to streamline workflows and improve data-d...riven decision-making by leveraging Microsoft's data analytics tools alongside Esri's GIS technology.

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Salesforce Defines New AI Tools for Small Business Archetype - StartupHub.ai

Salesforce has launched the "Agentblazer" archetype and Agentforce 360 platform to transform small businesses with AI. This initiative integrates AI across business functions, enhancing customer rela...tions and operations. The platform offers automation and data-driven insights, positioning Salesforce as a comprehensive AI partner for SMBs.

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Salesforce Agentic AI Redefines Service Automation

Salesforce has announced a milestone for its Agentforce platform, an advanced AI system that has managed over two million customer interactions. Agentforce leverages Salesforce's unified platform, in...tegrating structured and unstructured data to deliver personalized, context-aware responses. This innovation enhances customer service by automating routine inquiries, allowing human agents to focus on complex problem-solving and strategic engagement. Future enhancements include natural voice capabilities and deeper personalization.

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Salesforce Agentic AI Reshapes Enterprise Operations - StartupHub.ai

Salesforce is advancing its Agentic AI, embedding intelligent agents across enterprise operations through its Partnerblazer ecosystem. This initiative aims to transform business processes from reacti...ve to proactive, with applications in sectors like healthcare and compliance. Agentforce and AgentExchange platforms enable partners to integrate solutions, enhancing automation and decision-making. Salesforce's strategy highlights a shift towards AI-driven enterprise transformation.

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Cisco launches Cisco IQ, the unified AI-powered experience that ...

Cisco has launched Cisco IQ, an AI-powered interface designed to enhance customer experience by integrating real-time insights, automation, and personalized learning. Cisco IQ aims to simplify IT ope...rations, boost resiliency, and reduce complexity for IT teams. It offers flexible deployment options and secure API integration, enabling seamless integration into existing workflows. The platform is expected to be generally available in the second half of Cisco's fiscal year 2026.

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Salesforce AI Sustainability: The Business Value Imperative - StartupHub.ai

Salesforce is leveraging AI to transform sustainability from a compliance task into a strategic business driver. At the Dreamforce conference, Salesforce highlighted its Agentforce Net Zero offering,... which integrates sustainability data with business operations. This approach enhances operational efficiency and competitive advantage by centralizing data, improving reporting accuracy, and enabling AI-driven insights for strategic decision-making.

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Salesforce Agentic Commerce: AI Redefines Retail

Salesforce introduces Agentic Commerce, leveraging AI to enhance retail experiences. New tools and partnerships with OpenAI and Stripe integrate commerce into conversational AI, improving product dis...covery and personalization. Features like Shopper Agent and Agentic Boost streamline customer interactions and inventory management. The platform also integrates with Adyen for payment flexibility and supports Google Android and Zebra Technologies for hardware upgrades, marking a strategic shift towards AI-driven commerce.

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Precisely Expands Workflow Process Automation for SAP S/4HANA with Automate Evolve 25.2

Precisely has launched Automate Evolve 25.2, enhancing workflow automation for SAP S/4HANA and ECC environments. This update enables seamless cross-UI workflows, supporting SAP GUI, SAP GUI for HTML,... and SAP Fiori. It aligns with SAP's clean-core principles by minimizing in-core customizations and offers a no-code/low-code platform to streamline complex processes across hybrid ERP landscapes.

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BARC Ranks Qlik Cloud Analytics Ahead of Power BI on User Throughput and Stability

Qlik Cloud Analytics outperformed Microsoft Power BI in the BARC Benchmark study, demonstrating superior user productivity and system stability under load. Qlik achieved three times faster response t...imes and maintained consistent performance with a 10 million row dataset and 50 concurrent users, earning a top score of 100 for productivity and scalability.

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Salesforce Story: Vibe Coding Demo - Salesforce

Salesforce has launched Agentforce Vibes, a low-code development tool that uses natural language prompts to build AI applications. This tool allows users to create apps from descriptions without codi...ng, leveraging company data for context. It aims to simplify app development by treating AI as a collaborative partner, enabling developers to focus on shaping solutions rather than writing code.

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Slack and Salesforce unveil custom industry solutions for digital HQs - Cita Directa

Slack and Salesforce have launched custom industry solutions aimed at creating digital headquarters for businesses. These solutions, developed with Salesforce consulting partners, target sectors like... financial services, manufacturing, and retail. They offer industry-specific features to streamline operations and improve customer interactions, available through Salesforce's AppExchange platform.

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Qlik Predict adds no-code predictive intelligence

Qlik has launched Qlik Predict, a no-code predictive intelligence tool, enabling enterprises to embed AI-driven forecasts into workflows. This solution supports diverse organizational needs with intu...itive modeling and explainable results, enhancing decision-making across industries like manufacturing and healthcare. Companies like SLA Software Logistik Artland and Village Roadshow have successfully implemented Qlik Predict, achieving significant operational improvements.

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Salesforce introduces Data 360 as part of its new platform

Salesforce has introduced Data 360, a unified data foundation integrating Data Cloud, Tableau, MuleSoft, and the upcoming Informatica acquisition. This platform enhances enterprise intelligence by pr...oviding real-time contextual insights, supporting smarter decision-making and orchestrated collaboration. Data 360 strengthens Salesforce's Agentforce 360 platform, enabling digital agents to act and learn in real time with improved data governance and transparency.

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Introducing eVerse: Enterprise Simulation Environments to Train AI Agents

Salesforce AI Research introduces eVerse, a new enterprise simulation framework designed to train AI agents for enhanced capability and consistency. eVerse uses synthetic data, realistic testing, and... reinforcement learning to optimize AI performance in enterprise settings. The framework has shown significant improvements, such as a 69% increase in task success rates, and is being piloted with customers like UCSF Health to improve healthcare billing processes.

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Introducing eVerse: Enterprise Simulation Environments to Train AI Agents - Salesforce

Salesforce AI Research introduces eVerse, a framework for training AI agents in enterprise simulation environments. eVerse optimizes agent capability and consistency through synthetic data, realistic... testing, and reinforcement learning. It aims to address "jagged intelligence" in AI models, enhancing reliability in business operations. The framework is being piloted with customers like UCSF Health to improve healthcare billing systems.

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Agentforce AI Voice Agents Are Future-Ready - Salesforce

Salesforce introduces Agentforce Voice, an AI-powered voice assistant designed to enhance customer service by offering natural, immediate, and cost-effective support. The system uses real-time data a...nd machine learning to personalize interactions and escalate calls as needed. Key innovations include the Flash Planner for rapid decision-making and a trust layer for reliable asynchronous logging. Companies like Engine are piloting this technology to improve customer experience and reduce costs.

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Salesforce boosts AI capabilities with global launch of Agentforce 360

Salesforce has globally launched its AI platform, Agentforce 360, which automates routine tasks and integrates with its cloud-based tools. The platform serves 12,000 customers, including Reddit, Open...Table, and Adecco. Additionally, Salesforce's Slack will incorporate conversational AI for task completion and data gathering.

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Salesforce Announces the Agentic Enterprise. - Salesforce

Salesforce has launched Agentforce 360, a platform that integrates AI agents with human workflows to enhance productivity and customer engagement. This release, part of the Agentic Enterprise initiat...ive, includes features like a conversational development studio, voice capabilities, and hybrid reasoning. It aims to transform business operations by enabling AI-driven decision-making and efficiency across various sectors.

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Agentic AI-Powered Contact Center Built on Salesforce - PwC

PwC has launched the Agentic AI-Powered Contact Center, built on Salesforce technologies, to enhance customer engagement. This AI-first model integrates Salesforce's Agentforce Service, providing con...versational AI and unified customer data for improved efficiency and customer satisfaction. The collaboration aims to transform customer service into a growth engine, offering significant cost reductions and CSAT enhancements across industries.

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Salesforce earns first ISO 42001 certification

Salesforce has achieved the ISO 42001 certification for its AI platforms, including Agentforce, Einstein, and Slack AI. This certification, the first international AI-management standard, highlights ...Salesforce's commitment to ethical and transparent AI practices, ensuring compliance with global benchmarks for security and responsibility.

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Esri ArcGIS Location PlatformAdds Session Usage Pricing for Basemaps

Esri has introduced a new session usage pricing model for its ArcGIS Location Platform basemaps, complementing the existing tile usage pricing. This model offers a predictable and cost-effective opti...on for high-traffic applications, allowing developers to better forecast costs based on user interactions. The new pricing is available to both new and existing users across various industries.

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Qlik Open Lakehouse is now generally available

Qlik has launched its Open Lakehouse, now generally available, offering real-time data pipelines and automatic optimization using Apache Iceberg. The solution integrates with tools like Amazon Athena... and Snowflake, providing low-latency pipelines and enhanced query performance. Customers reported significant cost savings and faster queries during the preview. Additionally, Qlik announced the adoption of Qlik Predict, a no-code forecasting tool.

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Strategic Partnerships and Integrations in Location Based Marketing

 

LM, PG&E, Salesforce and Wells Fargo Launch EMBERPOINT to Tr - ASDNews

Salesforce, along with Lockheed Martin, PG&E, and Wells Fargo, has launched EMBERPOINT, a venture aimed at transforming wildfire prevention and response. Salesforce will provide the digital foundatio...n, integrating data streams into a real-time response engine using Agentforce and Slack. This partnership seeks to enhance wildfire safety through advanced technologies and coordinated efforts.

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Cisco Launches New Cisco 360 Partner Program, Built with Partners for the AI Era - Cisco Newsroom

Cisco has launched the Cisco 360 Partner Program, developed in collaboration with partners to enhance AI-driven customer outcomes. The program introduces new partner designations, tools, and incentiv...es, including the Cisco Partner Incentive, to streamline earnings and align with Cisco's roadmap. It aims to empower partners with AI-ready solutions and improve customer engagement across Cisco's portfolios.

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Salesforce Partners with Google to Launch Universal Commerce Protocol ...

Salesforce and Google have expanded their partnership to launch the Universal Commerce Protocol (UCP), enabling Agentforce Commerce merchants to integrate with Google's AI-driven shopping experiences.... This collaboration aims to enhance product discovery and checkout processes across Google's platforms, leveraging AI for seamless, conversational commerce.

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Google's Mandiant releases free Salesforce access control checker - iTnews

Mandiant, a Google-owned security vendor, has released AuraInspector, an open-source tool to detect access control misconfigurations in Salesforce environments. The tool identifies potential security... gaps in the Salesforce Aura framework, helping prevent unauthorized data access. It automates the detection of misconfigurations, using Salesforce's GraphQL API to bypass data retrieval limits. AuraInspector is available on GitHub but is not an official Google product.

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IDrive Launches Salesforce Backup: Offering Comprehensive, Automatic Cloud-to ... - Yahoo Finance

IDrive has launched a new product, IDrive Salesforce Backup, which provides comprehensive, automated cloud-to-cloud backup for Salesforce data and metadata. This solution offers enterprise-grade feat...ures, including automated daily backups, ransomware-ready disaster recovery, and granular restore capabilities. It ensures compliance with SOC 2 Type 2, SEC, SOX, and HIPAA standards, and is priced at $20/user/year with unlimited storage.

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Salesforce and AWS Launch Agentforce 360 to Simplify Enterprise AI Adoption

Salesforce and AWS have launched Agentforce 360, a platform designed to simplify AI adoption for enterprises. This collaboration combines Salesforce's CRM expertise with AWS's cloud capabilities, off...ering features like compliance tools and intuitive AI integration. The platform, available via AWS Marketplace, aims to streamline AI procurement and enhance business operations, particularly for small businesses in regulated industries.

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Fortimize Expands Salesforce Performance Suite With New Data Utilization Assessment

Fortimize has introduced a Data Utilization Assessment to its Salesforce Performance Suite. This new tool aids Salesforce customers in optimizing data movement, credit usage, and architecture readine...ss, crucial for managing usage-based pricing models. It enhances transparency and predictability, supporting AI and multi-cloud expansion without destabilizing operations.

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Adecco says joint venture with Salesforce can help reduce AI bubble risks - Reuters

Adecco and Salesforce have formed a joint venture aimed at mitigating risks associated with the AI bubble. This collaboration leverages Salesforce's AI CRM capabilities to enhance Adecco's offerings ...and ensure sustainable AI integration.

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DataGroomr Announces Updates to its AI-Powered Data Quality App on Salesforce AppExchange

DataGroomr has updated its AI-powered data quality app on Salesforce AppExchange, introducing AI Recommendations and Live Dedupe features. These enhancements provide real-time deduplication and AI-dr...iven insights, enabling Salesforce users to automate and improve data quality management. The app's no-code interface and adaptive AI simplify data management, enhancing data accuracy and supporting downstream analytics and AI initiatives.

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Intercard and Mobilozophy Partner to Deliver Mobile Loyalty Solution - The Florida Times-Union

Intercard and Mobilozophy have partnered to create a mobile loyalty solution for amusement centers. This solution integrates Intercard's POS and redemption software with Mobilozophy's marketing autom...ation platform, enabling personalized guest engagement and rewards. The collaboration aims to enhance customer loyalty and increase revenue through AI-powered workflows and real-time engagement.

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Merkle Partners with Airship to Create Mobile Loyalty Accelerator Solution for Salesforce ...

Merkle, Airship, and Salesforce have partnered to create a mobile loyalty accelerator solution for Salesforce Marketing Cloud. This collaboration leverages Salesforce's Loyalty Management for scalabl...e loyalty programs, Airship's mobile-first customer experience capabilities, and Merkle's strategy and data expertise to deliver personalized, real-time loyalty experiences. The partnership aims to enhance customer engagement and drive growth through integrated mobile experiences.

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Esri Signs Strategic Collaboration Agreement with AWS to Advance Generative AI in ArcGIS

Esri Signs Strategic Collaboration Agreement with AWS to Advance Generative AI in ArcGIS

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Salesforce (CRM) and OpenAI Expand Partnership with New Integrations - Yahoo Finance

Salesforce and OpenAI have expanded their partnership to integrate Salesforce's Agentforce 360 platform with OpenAI's frontier models, including GPT-5. This collaboration enables users to access Sale...sforce functionalities within ChatGPT, enhancing capabilities like querying sales data and creating visualizations. Additionally, a new commerce experience allows businesses to reach ChatGPT users while maintaining control over their data and customer relationships.

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Slack and Salesforce Unveil Tailored Industry Solutions for Digital HQs

Salesforce and Slack have launched tailored industry solutions for digital HQs, focusing on sectors like financial services, manufacturing, and retail. These solutions, developed with Salesforce cons...ulting partners, aim to enhance productivity and streamline operations by integrating tools and workflows. The initiative leverages Salesforce's Customer 360 and Slack's platform to offer industry-specific features, available through Salesforce's AppExchange.

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Salesforce announces expanded partnerships with OpenAI - TNGlobal - TechNode Global

Salesforce and OpenAI have expanded their strategic partnership to enhance employee and consumer experiences using Salesforces Agentforce 360 and OpenAI's frontier models, including GPT-5. This colla...boration allows integration of Salesforce's platform with ChatGPT, enabling users to query sales records and build visualizations. The partnership aims to transform enterprise workflows by embedding AI capabilities into platforms like Slack and ChatGPT, enhancing data-driven operations and customer interactions.

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Salesforce, Google Expand Partnership with Agentforce 360, Gemini - Salesforce

Salesforce and Google have expanded their strategic partnership by integrating Salesforce's Agentforce 360 platform with Google's Workspace and Gemini models. This collaboration enhances AI capabilit...ies, enabling seamless integration of sales and service functions across Google Workspace and improving AI-driven business processes. The partnership aims to boost productivity and streamline operations for enterprises by leveraging advanced AI models and interoperability.

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Salesforce & AWS deepen AI partnership to boost agentic adoption - SecurityBrief Australia

Salesforce and AWS have expanded their partnership to enhance AI adoption for enterprises, focusing on data unification, secure AI agents, and modernizing contact centers. The collaboration includes ...new integrations like Salesforce's Data 360 with AWS Clean Rooms, and the Agentforce platform on AWS Marketplace. This partnership aims to simplify AI procurement and deployment, driving agentic enterprise transformation.

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Salesforce, AWS Collaboration Accelerates AI Transformation - Salesforce

Salesforce and AWS have deepened their collaboration to accelerate AI transformation for shared customers. This partnership focuses on integrating Salesforce's Data 360 and AWS technologies to enhanc...e AI deployment, data access, and customer experiences. Key initiatives include unified data management, secure AI agent interoperability, and streamlined procurement via AWS Marketplace, enabling businesses to harness AI's potential securely and efficiently.

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Salesforce will bring Agentforce to OpenAI ChatGPT

Salesforce is expanding its partnerships with AI developers Anthropic and OpenAI. Agentforce data will be integrated into OpenAI's ChatGPT, allowing mutual customers to sell products via an instant c...heckout feature. Salesforce will also deploy Anthropic's Claude Code across its engineering team. The company plans further collaboration with Anthropic to enhance Agentforce 360 for regulated industries like financial services.

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Singlife partners Salesforce to launch AI agent for service staff - Insurance Asia

Singlife has partnered with Salesforce to launch an AI agent for its customer service staff. This tool, utilizing Salesforces Data Cloud, enables instant access to Singlifes internal resources, enhan...cing service efficiency. Singlife is the first in Singapore to adopt Salesforces Agentforce, aiming to extend its use to financial advisers for improved client interactions.

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Salesforce Announces Support for Agentic Commerce Protocol with Stripe - Salesforce

Salesforce, in collaboration with Stripe and OpenAI, announced support for the Agentic Commerce Protocol (ACP) to enhance its Agentforce Commerce platform. This partnership aims to integrate AI-drive...n instant checkout capabilities, improving customer experiences and operational efficiency for merchants. The collaboration leverages Stripe's financial infrastructure to facilitate seamless transactions, marking a significant advancement in AI-powered commerce.

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PwC & Salesforce Launch AI-Powered Contact Center Solution

Perficient and Salesforce have formed a strategic partnership to drive AI-powered business transformation. This alliance focuses on creating "agentic enterprises" by leveraging AI and data to enhance... decision-making and customer experiences. The collaboration includes deploying Salesforce's Agentforce and other AI-first technologies to unify data and accelerate business outcomes.

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Salesforce partners with Google Android and Zebra Technologies for POS deployment

Salesforce, Google Android, and Zebra Technologies have partnered to launch Retail Cloud POS, available on Android in December 2025. This joint solution aims to enhance retail operations by providing... hardware flexibility and improving store associate productivity. The collaboration integrates Zebra's Android-based solutions with Salesforce's platform, enabling seamless inventory management and customer engagement.

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Mergers, Acquisitions, and Business Moves in Location Based Marketing

 

SalesRabbit Acquires Roofle to Unify Field Sales, Online Buying, and Production for Roofing and Home Improvement Contractors - PR Newswire

SalesRabbit has acquired Roofle to integrate field sales, online buying, and production for roofing and home improvement contractors. This acquisition, alongside RoofLink, creates a comprehensive pla...tform for managing the entire sales and production workflow. The unified system aims to enhance efficiency, reduce software costs, and improve accuracy for contractors, supporting both local and large multi-market teams.

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Movate acquires Solomo to boost AI, Salesforce capabilities - Outsource Accelerator

Movate acquired Solomo to enhance its AI and Salesforce capabilities, focusing on healthcare sector solutions. Solomo's expertise in Salesforce-driven solutions will integrate with Movate's AI suite ...to improve enterprise data management and customer experience platforms. This acquisition aims to meet growing demand for integrated, data-driven solutions in healthcare and other sectors.

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Salesforce to Acquire Qualified to Boost AI Marketing Capabilities

Salesforce has agreed to acquire Qualified, an AI marketing solutions provider, to enhance its Agentforce products. This acquisition aims to improve Salesforce's AI capabilities in marketing by integ...rating Qualified's technology for lead engagement and conversion. The deal is set to close in Salesforce's fiscal year 2027, subject to regulatory approvals.

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Salesforce (CRM) Completes Informatica Acquisition - GuruFocus

Salesforce has completed its acquisition of Informatica, enhancing its AI-driven data management capabilities. The $25 per share acquisition is expected to positively impact Salesforce's financial me...trics, including earnings per share and free cash flow, by the second year post-closure. This strategic move aims to bolster Salesforce's data capabilities, supporting AI operations across enterprises.

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Salesforce Completes Acquisition of Informatica

Salesforce has completed its acquisition of Informatica, enhancing its platform with Informatica's data management capabilities. This acquisition aims to strengthen Salesforce's AI-driven services by... integrating Informatica's data catalog, integration, governance, and metadata management into Salesforce's ecosystem, providing a comprehensive data foundation for AI applications.

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Salesforce (CRM) Signs Definitive Agreement for Acquisition of Spindle AI - Yahoo Finance

Salesforce has signed a definitive agreement to acquire Spindle AI, a platform specializing in agentic analytics. This acquisition aims to enhance Salesforce's capabilities in agent observability and... self-improvement, focusing on custom analytics and ROI forecasting. The deal is expected to close in Q4 2026, pending customary conditions.

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Salesforce to acquire Apromore, a push toward agentic process automation

Salesforce has signed a definitive agreement to acquire Apromore, a leader in process intelligence software, to enhance its agentic process automation capabilities. This acquisition will integrate Ap...romores technology into Salesforce, offering real-time process visibility and intelligent automation across business workflows. The deal is expected to close in Salesforces fiscal year 2026, strengthening its position in the process intelligence and automation market.

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Funding News and Financial Performance in Location Based Marketing

 

Cisco Schedules Call for Q1 Fiscal Year 2026 Financial Results - Cisco Newsroom

Cisco has scheduled a conference call on November 12, 2025, to announce its Q1 fiscal year 2026 financial results. The results will be released after the market closes and will be available on Cisco'...s Investor Relations website.

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Investor Relations - Financial Information - Financial Results - Cisco

Investor Relations - Financial Information - Financial Results - Cisco

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Leadership and Executive Team Updates in Location Based Marketing

 

Qlik appoints AWS Director to the board of their AI Council | TahawulTech.com

Qlik has appointed Mark Relph, a Director at Amazon Web Services, to its AI Council. The council provides guidance on deploying AI with governed and usable data. Relph's experience with cloud service...s and enterprise adoption will help Qlik focus on practical AI implementations. The AI Council aims to ensure AI solutions are scalable and trustworthy for customers.

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Qlik welcomes Mark Relph of AWS to AI Council

Mark Relph from AWS joins Qlik's AI Council, bringing expertise in cloud services and enterprise adoption to guide Qlik's AI initiatives. The council focuses on practical AI deployment with data gove...rnance and accountability, enhancing Qlik's ability to deliver actionable insights.

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Theyre more productive than ever: Marc Benioff says hiring in software engineering is mostly flat at Salesforce because of AI but the company is expanding headcount in one key area - ITPro

Salesforce CEO Marc Benioff announced that while software engineering hiring remains flat due to AI-driven productivity gains, the company is expanding its workforce in sales and customer engagement ...to support its agentic AI service, Agentforce. This strategic shift highlights Salesforce's focus on enhancing customer relationships and boosting adoption of AI technologies.

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Microsoft Veteran Steve Clayton Joins Cisco as Chief Communications Officer

Steve Clayton, a veteran from Microsoft, joins Cisco as Chief Communications Officer. With 28 years at Microsoft, Clayton is known for his innovative storytelling and communication skills. His move t...o Cisco comes as the company experiences growth in AI-driven networking solutions. Clayton's expertise is expected to enhance Cisco's global communications and narrative in the competitive tech landscape.

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Alteryx Appoints Rajkumar Irudayaraj as Senior Vice President, Global ...

Alteryx has appointed Rajkumar Irudayaraj as Senior Vice President, Global Technology and Innovation Partners. With over 25 years of experience in enterprise data platforms, AI, and cloud infrastruct...ure, Irudayaraj will enhance Alteryx's partner ecosystem and drive AI and analytics innovation. His role focuses on expanding strategic partnerships to deliver greater value to customers and partners.

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Azira Appoints Dan Putler as Chief Data Scientist to Drive Analytics Innovation

Azira Appoints Dan Putler as Chief Data Scientist to Drive Analytics Innovation

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VC legend Ron Conway quits Salesforce Foundation after Benioff's National Guard comments

Ron Conway, a prominent venture capitalist, resigned from the Salesforce Foundation following controversial comments by Salesforce CEO Marc Benioff. Benioff's remarks supporting National Guard deploy...ment in San Francisco and his alignment with Trump led to Conway's departure. The Salesforce Foundation, focused on youth education and development, has been a significant philanthropic entity under Conway's decade-long board membership.

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Awards, Recognitions, and Industry Achievements in Location Based Marketing

 

Qlik Named a Customers Choice in the 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms - Yahoo Finance

Qlik has been recognized as a Customers' Choice in the 2025 Gartner Peer Insights Voice of the Customer for Analytics and Business Intelligence Platforms. This accolade highlights Qlik's strong perfo...rmance and customer satisfaction in the analytics and business intelligence sector.

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Qlik Named a Leader for the 10th Time in 2025 Gartner(R) Magic Quadrant(TM) for Data Integration Tools

Qlik has been recognized as a Leader for the tenth time in the 2025 Gartner Magic Quadrant for Data Integration Tools. This accolade highlights Qlik's commitment to providing a robust, open data inte...gration platform that supports modern architectures like open lakehouse and AI-ready data products. The Qlik Talend Cloud is central to their offering, enabling real-time data movement, transformation, and governance across diverse cloud environments.

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Qlik Lands Leader Ranking as Demand Surges for Real-Time, AI-Ready Data Pipelines

Qlik has been recognized as a leader in the field of real-time, AI-ready data pipelines, reflecting growing demand for its solutions in data integration and analytics.

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Qlik Named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms

Qlik has been recognized as a leader in the IDC MarketScape for Worldwide Data Integration Software Platforms, highlighting its strong position in the data integration market.

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Qlik Named a Leader in the IDC MarketScape: Worldwide Data Integration Software Platforms - Business Wire

Qlik has been recognized as a Leader in the IDC MarketScape for Worldwide Data Integration Software Platforms. This acknowledgment highlights Qlik's strong position and capabilities in data integrati...on, data quality, and analytics solutions.

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Katzion Wins Salesforce Award for Audi Singapore Innovation - EV Mechanica

Katzion, a GlobalLogic company, received the Salesforce 2025 Partner Innovation Award in the Automotive category for its work with Audi Singapore. The award recognizes Katzion's development of the On...line Direct Sale platform, powered by Salesforce technologies, which enhances automotive retail through seamless online-to-offline experiences. This platform integrates Agentforce Marketing, MuleSoft, and data-driven intelligence to offer personalized and immersive customer journeys.

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Azira Named Overall Data Analytics Company of the Year in 6th Annual Data Breakthrough Awards Program

Azira Named Overall Data Analytics Company of the Year in 6th Annual Data Breakthrough Awards Program

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Azira Wins Data Intelligence Platform of the Year

Azira Wins Data Intelligence Platform of the Year

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Azira Wins Best Location Based Marketing Platform

Azira Wins Best Location Based Marketing Platform

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Qlik Named a Leader in IDC MarketScape 2025 for Business Intelligence and Analytics

Qlik, a global leader in data integration, analytics, and AI, has been named a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment (doc #US52...034725, July 2025). Qliks analytics capabilities enable decision velocity through Qlik Cloud Analytics and Qlik Sense, which help users explore data, ask questions in natural language, and generate GenAI-powered explanations and actions within their workflows.

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Qlik named an IDC MarketScape leader

Qlik has been recognized as a Leader in the IDC MarketScape: Worldwide Business Intelligence and Analytics Platforms 2025 Vendor Assessment. This accolade highlights Qlik's capabilities in providing ...data-driven insights through its Qlik Cloud Analytics and Qlik Sense platforms. These tools enable organizations to explore data, ask questions in natural language, and integrate analytics into various applications, enhancing decision-making and workflow automation.

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Caliper Corporation Mapping Software - press releases

Caliper Corporation's Maptitude has been named the 2025 Emotional Footprint Champion by Info-Tech Research Group, recognizing its impact in the mapping software industry.

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Corporate News and Organizational Updates in Location Based Marketing

 

Salesforce launches startup program in Malaysia and the Philippines - TNGlobal

Salesforce has expanded its Startup Program to Malaysia and the Philippines, providing local startups access to AI-powered products, mentorship, and go-to-market opportunities. This expansion aims to... foster growth in these regions' startup ecosystems, aligning with Salesforce's commitment to ASEAN and South Asia. The program, active since 2021, now supports over 435 startups, including more than 230 AI-first companies.

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Salesforce may rebrand as Agentforce, says CEO Benioff - Yahoo Finance

Salesforce is considering rebranding its corporate name to Agentforce, as confirmed by CEO Marc Benioff. This potential change reflects a strategic shift from cloud computing to artificial intelligen...ce, aligning with recent product rebranding efforts such as "Agentforce Sales" and "Agentforce Service." Focus groups indicated a preference for AI discussions over cloud technology, influencing this possible rebranding.

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BellaDatis corporate website has been updated. | BellaDati

BellaDatis corporate website has been updated. | BellaDati

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Salesforce refuses to accept hacker ransom demands - The Royal Gazette | Bermuda News , Business , Sports , Events , & Community

Salesforce has refused to comply with ransom demands from hackers claiming to have accessed its systems. The attackers, known as Scattered LAPSUS$ Hunters, allege they stole over a billion records fr...om 39 companies, including major brands, through phishing scams involving Salesforce Data Loader. Salesforce stated that their platform remains uncompromised and is working with authorities to address the issue.

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