Latest News & Updates on Viant Technology Inc.

Viant Technology has integrated its Direct Access supply path product with Publica by IAS, enabling advertisers to buy premium connected TV (CTV) inventory more efficiently. This integration aims to ...simplify campaign activation and improve transparency, benefiting both advertisers and publishers by creating a direct connection between premium inventory and advertiser demand.
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Viant Technology and Publica have integrated their platforms to enhance access to premium Connected TV inventory via Viant's Direct Access supply path solution. This integration aims to optimize supp...ly paths, improve transparency, and streamline campaign execution, reflecting broader trends in AI-driven media buying and supply path optimization in the CTV advertising ecosystem.
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Viant Technology has launched its enhanced Publisher Solutions, offering tools for improved insights and monetization in CTV and programmatic advertising. The solutions include SupplyIQ, Direct Acces...s, Household ID, and IRIS_ID, aimed at enhancing inventory quality and audience targeting. This integration provides publishers with transparency and advertisers with premium supply access.
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Viant Technology Inc. has launched Publisher Solutions, a free tool set designed to enhance insights and monetization for publishers and advertisers on its platform. The tool aims to improve programm...atic advertising by providing access to higher-quality inventory and increasing transparency for publishers. This move is part of Viant's strategy to gain market share from competitors who charge additional fees.
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Viant Technology has launched Viant Publisher Solutions, enhancing transparency and performance in programmatic advertising. The solution includes features like SupplyIQ and Household ID, improving i...nventory quality and audience targeting. This integration allows advertisers to access premium content more efficiently, optimizing campaign outcomes without additional platform fees.
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Viant Technology has launched its enhanced Publisher Solutions, offering tools like SupplyIQ, Direct Access, Household ID, and IRIS_ID to improve inventory monetization and audience addressability. T...hese solutions provide publishers with transparency and efficiency, enhancing their ability to monetize inventory without additional fees. The platform aims to optimize campaign performance by connecting advertisers with high-quality, addressable inventory.
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Viant has launched SupplyIQ, enhancing its Publisher Solutions suite with tools for transparency, addressability, and monetization. SupplyIQ offers publishers insights into inventory evaluation and s...upply path optimization. The tools are free for publisher partners, aiming to improve inventory quality and transparency in the programmatic advertising space.
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Viant Technology has launched enhanced Publisher Solutions, offering tools like SupplyIQ and Direct Access to improve programmatic advertising. These solutions provide advertisers with better invento...ry access and publishers with improved transparency and monetization capabilities. Key features include Household ID and IRIS_ID integrations, aiming to optimize campaign performance and enhance signal quality.
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Viant Technology has launched enhanced Publisher Solutions, a toolset that offers advertisers access to high-quality inventory and provides publishers with greater transparency and monetization capab...ilities. The new features include SupplyIQ, Direct Access, Household ID, and IRIS_ID, which improve signal fidelity and supply path efficiency. These solutions are available at no cost to publisher partners, aiming to enhance campaign performance and transparency in programmatic advertising.
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Viant Technology and Ad Fontes Media have partnered to integrate Ad Fontes Media's Reliability and Bias framework into Viant's platform, enabling political bias-based targeting for connected TV (CTV).... This integration allows advertisers to target trusted news environments, addressing brand concerns about low-quality content and improving advertising effectiveness. The partnership aims to enhance content quality evaluation and audience targeting in CTV news.
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Viant has partnered with Ad Fontes Media to introduce a new integration for connected TV (CTV) advertising. This collaboration allows advertisers to target CTV news inventory based on content reliabi...lity and political bias scores, enhancing the precision of ad placements. The integration is now live on the Viant platform, marking a first in CTV advertising.
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Viant Technology Inc. has partnered with Ad Fontes Media to integrate news reliability-based targeting into its DSP for connected TVs. This integration allows advertisers to target trusted news envir...onments using Ad Fontes' Reliability and Bias framework, enhancing ad placement precision and effectiveness. The partnership aims to improve ad performance in news environments, addressing advertiser concerns about content quality and audience engagement.
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Viant and Havas Media Network have launched the Attention Marketplace, integrating Viant's attention-scoring infrastructure with Havas' curated publisher ecosystem. This collaboration aims to enhance... media investment decisions by transforming attention metrics into actionable buying signals, improving engagement and business impact for brands.
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Viant Technology Inc. and Ad Fontes Media have partnered to introduce a political bias-based targeting solution for Connected TV (CTV) advertising. This integration allows advertisers to target trust...ed news environments using Ad Fontes Media's reliability and bias framework within Viant's platform. The partnership aims to enhance ad performance by providing access to high-quality, contextually aligned news inventory.
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Viant Technology Inc. and Ad Fontes Media have formed a partnership to enhance digital advertising solutions. This collaboration aims to integrate Ad Fontes Media's media bias ratings into Viant's ad...vertising platform, providing advertisers with more informed media buying decisions.
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Viant has partnered with Ad Fontes Media to launch a tool that allows advertisers to target connected TV news shows based on reliability and political bias. This innovation, a first in the industry, ...offers granular content control and is integrated into the Viant platform. The partnership aims to enhance brand safety and encourage more ad spending in news.
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Viant Technology has partnered with Ad Fontes Media to introduce political bias-based targeting for Connected TV (CTV) news. This collaboration allows advertisers to target reliable news content usin...g Ad Fontes' bias and reliability framework integrated into Viant's platform. The partnership aims to enhance ad precision and effectiveness in news environments, addressing challenges in programmatic advertising.
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Viant Technology Inc. and WHOOP have entered a multi-year strategic partnership, with Viant becoming WHOOP's DSP of Record for connected television advertising. This agreement focuses on household-le...vel targeting and incrementality measurement to enhance WHOOP's subscriber acquisition strategy. Announced on March 5, 2026, the partnership leverages Viant's identity infrastructure and contextual intelligence capabilities to support WHOOP's expansion in CTV advertising.
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Viant Technology Inc. has been selected by WHOOP as its strategic ad platform, establishing a multi-year partnership. Viant will serve as WHOOP's DSP of Record, leveraging its connected TV expertise ...to enhance WHOOP's brand growth through precise CTV activation. The partnership emphasizes Viant's leadership in CTV, focusing on transparency and measurable growth.
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Viant Technology Inc. has entered a multi-year strategic partnership with WHOOP, a leader in wearable technology. Viant will serve as WHOOP's DSP of Record, leveraging its expertise in Connected TV (...CTV) to enhance WHOOP's marketing strategy. This collaboration aims to drive measurable growth through precise CTV activation, emphasizing transparency and performance.
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Viant Technology Inc. completed its acquisition of TVision Insights, enhancing its advertising data capabilities. This acquisition strengthens Viant's position in connected TV and audience measuremen...t by integrating TVision's attention analytics into its platform. The move is expected to boost Viant's advertising spend and competitive edge in AI-driven advertising analytics.
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Viant Technology has completed its $40 million acquisition of TVision Insights, integrating TVision's attention measurement technology into its programmatic advertising platform. This acquisition int...roduces an attention-adjusted CPM, allowing Viant to offer market-wide independent measurement across linear, CTV, and streaming environments. The integration enhances Viant's platform by embedding real-time viewer engagement data, differentiating it from platforms relying on self-reported metrics.
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Viant Technology has completed its acquisition of TVision Insights, enhancing its capabilities in digital advertising analytics. This strategic move aims to bolster Viant's data-driven advertising so...lutions by integrating TVision's advanced TV measurement technology.
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Viant Technology has completed the acquisition of TVision Insights, enhancing its platform with TVision's attention measurement capabilities. This integration allows Viant to offer market-wide, indep...endent measurement across linear and CTV, introducing metrics like attention-adjusted CPM. This acquisition aims to improve ad targeting and measurement by leveraging verified human attention signals.
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Viant Technology, a programmatic advertising platform, will acquire TVision Insights for $40 million. This acquisition aims to integrate TVision's viewer-attention measurement with Viant's ad-buying ...tools, enhancing advertisers' ability to plan and measure TV campaigns across various platforms. The deal involves $22.5 million in cash and $17.5 million in stock, expected to close in Q2 2026.
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Viant has acquired TVision Insights for $40 million to enhance its connected TV advertising capabilities. This acquisition, involving cash and stock, aims to integrate TVision's attention measurement... technology with Viant's existing solutions, improving inventory valuation and ad performance. The deal completes Viant's strategy to offer identity, context, and verified attention for advertisers, addressing fragmentation in the CTV landscape.
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Viant has agreed to acquire TVision for $40 million, integrating TVision's attention measurement technology into Viant's programmatic buying platform. This acquisition aims to enhance Viant's DSP by ...incorporating attention signals, improving ad planning and measurement. The deal is expected to close in Q2 2026, marking a strategic move to strengthen Viant's position in the competitive CTV advertising landscape.
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Viant Technology has agreed to acquire TVision Insights for $40 million, integrating TVision's attention measurement capabilities into its AI-powered advertising platform. This acquisition aims to en...hance Viant's programmatic advertising by providing advertisers with a comprehensive view of viewer engagement across TV and streaming platforms. The deal involves $22.5 million in cash and $17.5 million in Viant stock and is expected to close in Q2 2026.
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Viant Technology plans to acquire TVision for $40 million, integrating its viewer attention signals into Viant's DSP to create an "attention-adjusted CPM." This acquisition aims to shift advertiser f...ocus from traditional impression-based metrics to attention-based optimization in TV advertising. The deal is expected to close in Q2 2026, with integration enhancing Viant's AI-powered platform for real-time ad planning and targeting.
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Viant Technology is set to acquire TVision Insights for $40 million to enhance its AI-driven advertising platform with advanced viewer engagement metrics. The acquisition, expected to close in Q2 202...6, will integrate TVision's data on viewer behavior into Viant's programmatic buying platform, offering more precise ad performance measurement across TV and streaming platforms. This move aims to provide advertisers with independent, cross-platform visibility and support new engagement-based pricing models.
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Viant Technology Inc. has entered into a definitive agreement to acquire TVision Insights for $40 million, enhancing its AI-powered programmatic advertising platform. This acquisition integrates TVis...ion's attention measurement technology into Viant's platform, offering advertisers an unbiased view of TV advertising performance. The transaction is expected to close in Q2 2026.
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Viant, a public adtech company, has agreed to acquire TVision for $40 million, with $22.5 million in cash and $17.5 million in stock. This acquisition will enable Viant to measure the entire TV marke...t, enhancing its capabilities across linear TV, open CTV, and walled gardens. TVision specializes in measuring TV viewership and engagement using a panel of 5,000 U.S. households.
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Viant Technology Inc. has announced a definitive agreement to acquire TVision Insights for $40 million. This acquisition aims to enhance Viant's AI-powered programmatic advertising platform by integr...ating TVision's advanced attention measurement capabilities. The deal will combine identity, context, and attention data to improve advertising performance across TV ecosystems. The transaction is expected to close in the second quarter of 2026.
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Viant Technology, a demand-side CTV platform, acquired TVision Insights for $40 million. TVision's "eyes-on-the-screen" technology will enhance Viant's AI-demand-side platform with a new attention-ad...justed CPM measure. This acquisition aims to integrate TVision's attention signals with Viant's identity solutions, improving contextual advertising for video and CTV.
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Viant Technology Inc. is acquiring TVision Insights to integrate real-time attention metrics into its AI-powered demand-side platform. This acquisition aims to enhance TV advertising measurement by c...ombining Viant's identity and programmatic capabilities with TVision's viewer engagement data. The integration introduces new metrics like "attention-adjusted CPM," potentially improving ad performance and challenging traditional self-reported metrics.
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Viant, a digital advertising technology company, has acquired TVision for $40 million. This acquisition focuses on enhancing AI-driven TV attention data capabilities, potentially boosting Viant's off...erings in the digital advertising space.
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Viant Technology reported a 25% increase in Q1 2026 revenue, reaching $88.5 million. The company achieved record CTV advertiser spend, accounting for over 50% of total ad spend. Viant's acquisition o...f TVision Insights enhances its AI-powered ad platform with proprietary attention data, aiming to improve media decisioning and profitability. The company forecasts continued growth and profitability improvements throughout 2026.
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Viant Technology Inc is set to announce its Q1 2026 earnings on May 11, 2026, with expected revenue of $84.82 million and earnings per share of $0.00.

Viant Technology Inc. will release its first quarter 2026 financial results on May 11, 2026, followed by a conference call to discuss its business and financial performance.

Viant Technology Inc. reported a 45% year-over-year growth in adjusted EBITDA for Q4 2025, driven by increased demand for connected TV advertising and the deployment of its AI platform. The company a...chieved a revenue of $110.1 million, surpassing its guidance. Viant's strategic initiatives, including the launch of the AI decisioning solution "Outcomes," and partnerships with WHOOP and Molson Coors, contributed to its strong financial performance.
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Viant Technology reported record financial results for Q4 and full-year 2025, with significant revenue and net income growth. The company launched Outcomes, an AI-driven advertising solution, and sig...ned a multi-year partnership with WHOOP. CTV ad spend reached a record high, accounting for 46% of total ad spend. Viant expects continued growth in 2026, driven by new client wins and strategic priorities.
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Viant Technology reported record financial results for Q4 and full-year 2025, with a 94% increase in net income to $24.096 million and a 19% rise in revenue to $344.201 million. The company highlight...ed a significant increase in CTV advertiser spend and launched its AI Decisioning advertising solution, Outcomes. Viant anticipates continued growth in 2026.
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Viant Technology reported a 22% increase in Q4 revenue and a 45% rise in EBITDA, highlighting strong financial performance.

Viant Technology reported strong financial results for Q4 and full year 2025, with significant revenue and net income growth. The company announced a multi-year partnership with WHOOP and launched "O...utcomes," an AI-driven advertising solution. Viant achieved record CTV advertiser spend, accounting for 46% of total ad spend. The company expects continued growth in 2026, driven by strategic client wins and expanded market offerings.
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Viant has scheduled a webcast on March 11 to announce its Q4 and full-year 2025 financial results.

Viant Technology Inc. will announce its fourth quarter and full year 2025 financial results on March 11, 2026, followed by a conference call to discuss the company's business and financial performanc...e.
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