Latest News & Updates on Criteo S.A.

Criteo has expanded its integration with OpenAI's ChatGPT advertising pilot, enabling over 1,000 brands to run campaigns through an API-based system. This integration allows marketers to manage ChatG...PT placements alongside other digital channels. Criteo's platform supports international activation, with a focus on AI-native advertising and maintaining contextual relevance.
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Criteo has announced an update on its integration with OpenAI, enhancing its advertising platform with advanced AI capabilities. This integration aims to improve ad targeting and personalization, lev...eraging OpenAI's machine learning models to deliver more effective advertising solutions for Criteo's clients.
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Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage commerce brands. This update includes AI-driven cross-channel optimization, generative-ad creative tools, an...d an Onboarding Agent. The platform leverages Criteo's extensive shopper data and transaction volume, allowing users to set up accounts and launch campaigns quickly.
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Criteo has expanded its GO platform to offer full self-service capabilities for small and mid-sized businesses, enabling them to launch AI-powered ad campaigns in just five clicks. This strategic shi...ft aims to capture a broader market segment and counteract revenue challenges from restructuring client relationships. The platform integrates multiple ad formats and utilizes a vast commerce data network for optimized performance.
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Criteo has expanded its GO platform to offer self-service access for SMBs and growth-stage brands, enabling them to independently launch cross-channel advertising campaigns. The platform integrates g...enerative AI for ad format creation and optimization, promising over 20% higher returns on ad spend. The update aims to address fragmented marketing challenges and is currently available in the US and UK, with further market expansion planned.
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Criteo has launched Criteo GO, a self-service platform designed for small and mid-sized businesses to simplify and scale performance advertising. The platform allows advertisers to launch campaigns a...cross multiple channels with minimal effort, using AI to optimize performance. Criteo GO is now available in the US and UK, with plans to expand further.
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Criteo has expanded its GO platform to offer full self-service access for small and mid-sized businesses, enabling advertisers to launch AI-powered campaigns quickly. This expansion aims to scale Cri...teo's reach and improve advertiser outcomes across channels. The platform now includes generative AI tools and has shown a 20% higher return on ad spend with social activation. Criteo has appointed Courtney MacConnell from Google to lead the commercialization of GO.
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Criteo has expanded its GO platform, offering full self-service access for SMBs and growth-stage brands. This AI-powered platform enables advertisers to launch cross-channel campaigns efficiently, en...hancing return on ad spend by over 20%. The expansion includes appointing Courtney MacConnell, a former Google executive, to lead commercialization efforts. Criteo GO is now available in the U.S. and U.K., with plans for further market expansion.
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Criteo has launched the Agentic Commerce Recommendation Service to enhance AI shopping assistants with product recommendations based on real-world commerce data. This service, designed for LLM platfo...rms and retailer AI chatbots, improves recommendation relevancy by up to 60% using shopping and transaction data. It connects AI assistants with merchant inventory, supporting both broad and specific product queries.
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Criteo has launched the Agentic Commerce Recommendation Service, enhancing AI-driven shopping assistants with commerce-grade product recommendations. Leveraging real-world shopping data, the service ...improves recommendation relevancy by up to 60% compared to traditional methods. It connects AI assistants with merchant inventory, translating consumer queries into curated product suggestions. The service is available via Criteo's Model Context Protocol and has been tested with major LLM platforms.
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Criteo Introduces Agentic Commerce Recommendation Service to Power AI Shopping Assistants - Nasdaq

Xnurta Announces Criteo Integration To Simplify Omnichannel Ad Management

Criteo and Google Announce Onsite Retail Media Integration

Criteo and Loblaw have expanded their retail media partnership, appointing Criteo as a preferred demand partner for Loblaw Advance. This collaboration allows Criteo to sell display advertising across... Loblaw's email channels, enhancing access to Canadian shoppers through loyalty-linked audiences. The partnership aims to boost retail media opportunities in Canada by leveraging Criteo's commerce media platform.
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Criteo has announced that over 1,000 brands are now running campaigns through its integration with OpenAI's ChatGPT advertising pilot. This milestone highlights the rapid scaling of their partnership..., initially launched on March 2, 2026. The update reveals AI-referred conversion rates nearly double those of traditional search in key retail categories and click-through rates three times higher than comparable formats. The integration has expanded to international markets, and small to mid-sized businesses can now access ChatGPT ads through Criteo's self-service platform.
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Criteo has become OpenAI's first programmatic partner within ChatGPT, enabling over 1,000 brands to run campaigns. This integration uses a Model Context Protocol to enhance AI-driven commerce recomme...ndations, showing conversion rates nearly double those of traditional search. Criteo's new GO platform allows small brands to manage cross-channel campaigns independently, aiming to offset losses from two major retail media clients who ceased managed services.
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Criteo S.A. is expanding its partnership with DoorDash into Canada, enhancing its role in DoorDash's advertising sales. This expansion allows Criteo to offer brands access to high-intent customers th...rough various advertising formats on the DoorDash platform, leveraging increased demand for delivery services in Canada.
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Criteo and DoorDash have expanded their retail commerce media partnership to Canada. Criteo will enhance DoorDash's advertising sales by increasing brand and agency demand across North America. This ...collaboration aims to connect advertisers with DoorDash's marketplace, offering formats like Sponsored Products and Brands, and video and display placements.
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Criteo and DoorDash have expanded their partnership to Canada, enhancing DoorDash's ad sales with Criteo's brand and agency demand. This collaboration allows advertisers to reach Canadian consumers a...cross grocery and retail categories through DoorDash's platform, offering various ad formats like Sponsored Products and Brands.
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Criteo has partnered with OpenAI to integrate ads into ChatGPT, marking a significant shift in programmatic advertising. This collaboration connects Criteo's extensive network of over 17,000 advertis...ers to OpenAI's platform, enabling targeted, conversational advertising. The partnership aims to redefine media buying by integrating ads within AI-generated content, challenging traditional search engine models.
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OpenAI has partnered with Criteo to introduce targeted ads in the free version of ChatGPT, marking a shift from a subscription-only model to a commercial ecosystem. This partnership aims to support p...roduct discovery and increase conversion rates, with ads appearing prominently from the first user prompt. The pilot, launched on March 2, 2026, is currently limited to adult users in the USA.
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Criteo has partnered with OpenAI to become the first ad tech partner for ChatGPT's advertising pilot. This collaboration allows marketers to access Criteo's commerce data and tools through ChatGPT's ...monetization framework, enhancing advertising within conversational AI interfaces. The partnership aims to advance advertising in AI experiences, with early participants like Target and Expedia.
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Criteo has integrated with OpenAI's ChatGPT advertising pilot in the U.S., becoming the first ad tech partner in this initiative. This pilot aims to explore advertising on ChatGPT, enhancing brand vi...sibility and driving traffic to retailer sites. Criteo's CEO, Michael Komasinski, highlights the potential of this collaboration to innovate advertising within AI platforms.
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Criteo has been integrated as the first ad tech partner in OpenAI's advertising pilot program for ChatGPT. This collaboration positions Criteo at the forefront of AI-driven advertising innovation, po...tentially boosting its market presence and growth. The partnership signifies a strategic move for both companies in leveraging AI to enhance advertising capabilities.
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Criteo has partnered with OpenAI as the first ad tech company in ChatGPT's advertising pilot, allowing brands to place ads within the AI platform. This integration, set to launch in the U.S., aims to... leverage conversational AI for more effective ad placements, potentially transforming digital advertising. Criteo's involvement highlights its strategic position in AI-driven commerce, with insights showing higher conversion rates from AI environments.
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Criteo has become the first advertising technology partner to integrate with OpenAI's advertising pilot in ChatGPT's Free and Go versions in the U.S. This collaboration allows brands to use Criteo's ...digital advertising platform, enhancing ad experiences within AI environments. Criteo's CEO highlights the potential for increased conversion rates through this integration, as observed in U.S. clients using LLM platforms like ChatGPT.
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OpenAI has partnered with Criteo as its first adtech partner to integrate Criteo's commerce media infrastructure into ChatGPT for ad testing. This collaboration aims to monetize ChatGPT through adver...tising, leveraging Criteo's extensive media spend capabilities. The integration will roll out soon, marking a significant step in OpenAI's monetization strategy for conversational AI platforms.
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Criteo has become the first adtech company to integrate with OpenAI's ChatGPT ads pilot, allowing brands to utilize its digital advertising platform within ChatGPT's Free and Go tiers in the US. This... integration aims to explore advertising in conversational AI interfaces, enhancing user discovery and engagement. Criteo's CEO highlighted the potential for commerce-focused ads in Large Language Model platforms.
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Criteo has become the first advertising technology partner to integrate with OpenAI's advertising pilot in ChatGPT's Free and Go versions in the United States.

Migros collaborates with Criteo to enhance its retail media capabilities, aiming to improve targeted advertising and customer engagement through Criteo's advanced technology solutions.

Criteo has partnered with Migros to enhance retail media offerings in Switzerland. This collaboration will integrate Criteo's data-driven advertising formats on Migros' digital platforms, including i...ts website and app. The partnership aims to provide brands with targeted advertising solutions, leveraging Criteo's technology to improve campaign measurement and effectiveness.
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ADvendio has integrated with Criteo to enhance the management of Sponsored Product campaigns for retailers. This partnership provides automation, transparency, and improved budget control within the ...ADvendio platform, allowing retailers to streamline operations and gain real-time insights. The integration supports OAuth authentication and is now live, enabling quick connection and enhanced efficiency in retail media operations.
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ADvendio has integrated with Criteo to enhance its omnichannel advertising platform, allowing retailers to manage Sponsored Product campaigns more efficiently. This integration centralizes campaign o...perations, improves budget control, and automates workflows, providing real-time visibility into campaign performance. The collaboration aims to empower retailers with better control over their media operations and expand their retail media offerings.
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Criteo has partnered with MediaDonuts to enhance its growth in Vietnam by offering advanced performance marketing solutions. This partnership aims to optimize media strategies and drive sales for Vie...tnamese brands, leveraging Criteo's machine learning and AI technologies. The collaboration marks Criteo's first Ad Sales partnership in Vietnam, a key growth market in Southeast Asia.
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JB Hi-Fi has partnered with Criteo to launch Australia's first consumer electronics retail media network. This collaboration enables brands and agencies to access high-intent shoppers via JB Hi-Fi's ...digital channels using Criteo's retail media technology. The initial rollout focuses on sponsored product placements, with future plans for additional formats.
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JB Hi-Fi has partnered with Criteo to launch a retail media network, enabling brands to run sponsored product campaigns on JB Hi-Fi's digital platforms using Criteo's Commerce Max platform. This part...nership expands Criteo's retail media presence in Australia into consumer electronics, offering brands new advertising opportunities.
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Criteo has entered a multi-year partnership with DoorDash to enhance retail media access. This collaboration will expand advertising across DoorDash's platform, targeting grocery, convenience, and ot...her non-restaurant retailers. Criteo will integrate its advertising technologies with DoorDash, providing advertisers access to various ad formats and channels. This partnership aims to improve consumer engagement and streamline retail media buying.
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Criteo and DoorDash have formed a multi-year partnership to enhance advertising on DoorDash's platform, focusing on grocery, convenience, and non-restaurant retailers. Criteo will support DoorDash's ...U.S. ad sales, collaborating with brands and agencies, while both companies work towards integrating their advertising technologies.
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Criteo has been named Google's first onsite retail media partner, marking a significant integration with Google for onsite retail media. This collaboration will initially launch as a limited beta for... select customers in the Americas via Google Search Ads 360, with plans for global expansion and integration into other Google Marketing Platform tools.
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Google and Criteo have integrated their platforms to allow retailers access to demand from Search Ads 360. This partnership enables advertisers to scale campaigns across Criteos retail media inventor...y and offers a unified measurement system for better advertising performance. Initially available in the Americas, the integration will expand globally, enhancing budget allocation and investment decisions for brands.
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Criteo is expanding its focus on AI, retail media, and connected TV (CTV) to adapt to changing adtech dynamics. The company is enhancing its retail media capabilities through a partnership with Zepto... in India and exploring CTV as a new advertising channel. Criteo's AI initiatives include privacy-protected shopper journey mapping and automated content generation. The company emphasizes its independence in the competitive adtech landscape.
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Criteo is the target of a takeover bid by private equity firms Vista Equity Partners and Quinti Capital, valuing the company at approximately $3.7 billion. The bid highlights continued private equity... interest in ad tech, with Criteo's AI capabilities seen as a growth opportunity. The board has yet to respond to the proposal.
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Criteo has attracted takeover bids from Vista Equity Partners and Quinti Capital, valuing the company at over a 50% premium to its recent share price. The acquisition could lead to operational restru...cturing and changes in advertising costs. Criteo's recent developments include expanding its AI-powered platform and partnering with OpenAI for ChatGPT Ads.
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Criteo will announce its second quarter 2026 financial results on August 5, 2026. CEO Michael Komasinski and CFO Sarah Glickman will discuss the results in a conference call.

Criteo reported its Q1 2026 financial results, showing a 6% revenue decline to $425 million and a 79% drop in net income to $9 million. Despite these declines, media spend exceeded $1 billion for the... first time. The company also expanded partnerships with OpenAI, DoorDash Canada, and Hyundai Department Store APAC. Criteo repurchased $31 million of shares and expects a low-single-digit decline in Contribution ex-TAC for fiscal 2026.
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Criteo's Q1 2026 financial results show a significant decline in profitability, with net income dropping 79% to $8.6 million due to lower ad revenue and increased operating expenses. Revenue fell 6% ...year-over-year to $424.6 million, with Retail Media revenue down 31% and Performance Media down 2%. Adjusted EBITDA decreased by 30% to $64.9 million. The company is progressing with its legal domicile transfer to Luxembourg.
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Criteo's Q1 2026 media spend reached $1 billion, an 8% increase year-over-year. However, total revenue fell 9% to $425 million, with retail media revenue dropping 32% due to changes in partnerships w...ith Roundel and Uber Eats.
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Criteo S.A. will announce its first quarter 2026 financial results on May 6, 2026.

Criteo will announce its Q1 2026 financial results on May 6, 2026, with a conference call hosted by CEO Michael Komasinski and CFO Sarah Glickman.

Criteo announced its financial results for Q4 and fiscal year 2025, reporting a 1% increase in annual revenue to $1.9 billion and a 7% rise in gross profit to $1.0 billion. The company highlighted a ...net income of $149 million for 2025, up 30% year-over-year. Criteo also introduced new AI-driven services and expanded its retail media footprint, adding Lidl and JB Hi-Fi as clients.
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Criteo will announce its fourth quarter and fiscal year 2025 financial results on February 11, 2026.

Criteo will announce its fourth quarter and fiscal year 2025 financial results on February 11, 2026. CEO Michael Komasinski and CFO Sarah Glickman will host a conference call to discuss the results.

CRITEO REPORTS STRONG THIRD QUARTER 2025 RESULTS

Criteo will announce its third-quarter 2025 financial results on October 29, 2025. A conference call with CEO Michael Komasinski and CFO Sarah Glickman will discuss the results.

Criteo has appointed Connor McGogney as its new Chief Financial Officer, effective August 10, 2026. McGogney, who has been with Criteo since 2018, will succeed Sarah Glickman, who transitions to an a...dvisory role. McGogney will continue to oversee strategy, corporate development, and partnerships, leveraging his extensive experience in finance and strategic planning.
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Criteo appointed Connor McGogney as CFO, effective August 10, 2026, succeeding Sarah Glickman. The company also announced a share capital reduction by canceling 4.5 million treasury shares.

Criteo has announced new strategic leadership appointments aimed at driving growth and innovation within the company.

Criteo appointed Courtney MacConnell, former Google shopping chief, as VP of commercialization for GO to drive global expansion. Christopher Towl was named VP of GO product to lead product developmen...t.
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Criteo appoints Edouard Dinichert as Chief Customer Officer

Criteo has been recognized as a Leader in the QKS Group SPARK Matrixâ„¢ for Retail Media Network and Monetization Platform, Q2 2026. This accolade highlights Criteo's excellence in technology and cus...tomer impact, emphasizing its unified commerce media platform's capabilities in retail media activation, monetization, and measurement.
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Criteo has been named a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform, Q2 2026. This recognition highlights Criteo's leadership in unified retail media activ...ation and monetization, emphasizing its platform's capabilities in AI-driven optimization, predictive bidding, and closed-loop measurement.
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Criteo has been recognized as a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform, Q2 2026. This recognition highlights Criteo's leadership in unified retail med...ia activation and monetization, emphasizing its platform's capabilities in AI-driven optimization and commerce intelligence.
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Criteo has been named a Leader in the QKS Group SPARK Matrix for Retail Media Network and Monetization Platform 2026. This recognition highlights Criteo's strengths in onsite and offsite activation, ...audience management, and campaign optimization, leveraging AI-driven optimization and first-party data to enhance retail media initiatives.
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Criteo has completed a cross-border conversion from France to Luxembourg and plans a further redomiciliation to the United States. This strategic move aims to align with U.S. capital markets and inve...stor expectations, simplify transactions, and improve index eligibility. The transition involves changes in governing law and shareholder rights, with implications for tax and employee representation.
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Criteo has completed its legal domicile transfer from France to Luxembourg and plans a subsequent move to the U.S. by January 2027. This strategic shift aims to enhance shareholder value by increasin...g capital management flexibility and potential inclusion in U.S. indices.
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Criteo S.A. shareholders have approved relocating the company's legal domicile from France to Luxembourg. The move aims to enhance shareholder value by potentially enabling inclusion in U.S. indices ...and increasing capital management flexibility. The transfer is expected to complete in Q3 2026.
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Criteo shareholders have approved a plan to redomicile the company from France to Luxembourg by Q3 2026. This strategic shift involves converting American Depositary Shares to ordinary shares listed ...on Nasdaq, aiming for inclusion in U.S. indices. The move is expected to enhance capital management flexibility and stock liquidity, with new share repurchase and issuance authorizations granted to the board.
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Criteo plans to move its legal domicile from France to Luxembourg, maintaining its business and strategy. Shareholders will vote on this conversion, which includes listing Lux Criteo shares on Nasdaq.... Dissenting shareholders can opt for a cash exit. The move aims to enhance shareholder value and potentially facilitate a future redomiciliation to the U.S.
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Criteo's Board of Directors has approved the company's legal domicile transfer from France to Luxembourg, with plans to replace its American Depositary Shares with ordinary shares listed on Nasdaq. A... shareholder meeting is scheduled for February 27, 2026, to seek approval for this conversion, which aims to streamline corporate structure and enhance capital management.
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Criteo plans to redomicile from France to Luxembourg and list its ordinary shares on Nasdaq, replacing its current ADS structure. This strategic move aims to simplify its corporate structure, enhance... capital management, and potentially include Criteo in U.S. stock indices. The transition is expected to complete by Q3 2026, pending shareholder approval.
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