Latest News & Updates on Acxiom, LLC

Acxiom has integrated its audience intelligence with HAWK's omnichannel DSP, enabling advertisers to access Acxiom's trusted audience data within HAWK. This integration allows for precise audience ta...rgeting and enhanced campaign activation across various digital channels, combining Acxiom's data expertise with HAWK's advanced omnichannel capabilities.
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Acxiom has integrated with Adobe Real-Time CDP Collaboration to enhance audience data collaboration while maintaining privacy. This integration allows brands and publishers to validate and activate h...igh-value audiences without exposing sensitive customer data, streamlining audience insights and campaign activation.
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Acxiom launched the Identity Boost Accelerator, integrating Salesforce's Data 360 and Acxiom's identity resolution to enhance customer profiles with verified data. This solution enables brands to dep...loy quickly, improving audience match rates and personalization while maintaining data privacy.
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Acxiom launched the Identity Boost Accelerator, integrating its Real ID with Salesforce's Data 360 to enhance customer identity resolution and data enrichment. This solution enables brands to quickly... deploy enriched customer profiles, improving personalization and campaign measurement while maintaining data privacy.
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Acxiom and Magnite have integrated their technologies to enhance addressable streaming ads. This integration allows advertisers to activate first-party and Acxiom's third-party data through Magnite, ...improving sell-side insights and reducing costs. The collaboration aims to maximize ad spend efficiency and improve performance across streaming and omnichannel media.
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Nexxen and Acxiom have expanded their partnership by integrating Acxiom's consumer data into Nexxen Discovery. This collaboration enhances advertisers' ability to refine audience targeting and improv...e campaign performance by combining Acxiom's privacy-aware insights with Nexxen's real-time data.
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Acxiom's Real ID is now natively embedded in Databricks, enhancing identity resolution and data unification. This integration allows clients to manage customer data efficiently without exporting or d...elays, improving insights and compliance. Acxiom was also named ISV MarTech Partner of the Year by Databricks, highlighting their collaboration in modernizing data strategies.
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Omnicom has launched Acxiom Fan Graph, a sports marketing intelligence solution, to unify fan data across various platforms. Built on Acxiom's Real IDâ„¢, it provides a comprehensive view of sports f...andom, aiding brands in audience planning and engagement. The solution integrates data from 260 million U.S. consumers and 2.6 billion globally, enhancing marketing strategies and measurement.
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Acxiom's Real ID enhances data connectivity and activation across marketing ecosystems, enabling brands to own and manage customer identity graphs. Integrated with Omnicom's platform, Real ID support...s data unification and personalization, improving conversion rates and reducing acquisition costs. This integration offers transparency and control, embedding identity management into existing marketing and cloud platforms.
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Acxiom enhances its Real ID solution to empower brands with ownership of customer identity graphs and data assets. Real ID integrates with marketing and cloud platforms, enabling brands to unify data... for faster activation and sharper personalization. The solution supports identity management, activation, and data collaboration, improving conversion rates and reducing acquisition costs.
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Acxiom enhances its Real ID solution, enabling brands to manage their customer identity and data assets across marketing and advertising ecosystems. Real ID integrates with leading marketing and clou...d platforms, offering improved data activation, personalization, and business outcomes. The solution supports omnichannel orchestration and has shown significant improvements in conversion rates and recognition rates.
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Acxiom's Real ID is now a native application in Databricks Marketplace, enabling identity resolution and enrichment without data movement. This integration allows marketers to unify customer data, en...hance AI-driven insights, and maintain data governance. Acxiom is also a launch partner for Databricks CustomerLake, enhancing Customer 360 profiles and audience activation.
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Acxiom's Real ID solution is now integrated as a native Built-On application within Databricks and the Databricks Marketplace. This integration supports identity resolution and data enrichment, lever...aging Acxiom's identity graph of over 260 million individuals. As a launch partner for Databricks CustomerLake, Acxiom enhances AI-driven marketing and customer engagement strategies by enabling Customer 360 profiles and audience activation within a governed environment.
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Acxiom has been selected as an identity partner for Databricks' CustomerLake, integrating its identity resolution capabilities to enhance customer data profiles. This partnership aims to unify data, ...identity, and AI, enabling personalized marketing strategies and improving data quality and segmentation.
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Acxiom Real ID is now a native application in Databricks, enabling identity resolution and data enrichment without data movement. This integration helps marketers unify customer data, enhance AI-driv...en insights, and activate marketing campaigns effectively. Acxiom's Real ID supports Databricks' CustomerLake, facilitating the creation of Customer 360 profiles and improving marketing operations.
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Acxiom has integrated its Geo-Based audience segments into The Trade Desk's data marketplace in the UK and Germany. This integration allows advertisers to use location-derived consumer data for targe...ted programmatic campaigns, enhancing precision in reaching audiences based on real-world location patterns. The move extends Acxiom's existing relationship with The Trade Desk, leveraging its InfoBase data asset.
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Acxiom has introduced the Audience Connection destination, currently in beta, within the Adobe Experience Platform. This connector allows users to enhance and activate audiences using Acxiom's Real I...D technology across multiple platforms like Altice and Comcast. It supports various audience types and requires mapping source fields to Acxiom's target fields for data export.
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Acxiom, in partnership with IRIS.TV, launched Acxiom Contextual CTV, a solution enhancing CTV advertising through precise content-level targeting. This joint development empowers IPG Mediabrands clie...nts with a privacy-first approach, leveraging IRIS_ID for superior ad performance. The solution offers real-time contextual targeting across streaming platforms, addressing CTV's fragmented landscape and enhancing media efficiency.
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Acxiom has expanded its partnership with Amazon Ads by integrating over 10,000 Acxiom audiences directly into Amazon DSP's Audience Hub. This integration allows advertisers to activate high-quality a...udiences quickly across Amazon's media properties, enhancing campaign precision and reach. The collaboration leverages Acxiom Real ID and Amazon's authenticated graph technology, offering superior match rates and access to over 90% of U.S. households.
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Acxiom has expanded its partnership with Amazon Ads, integrating over 10,000 Acxiom audiences into Amazon DSP's Audience Hub. This direct API integration allows advertisers to access high-quality, sc...alable audiences for immediate activation, enhancing campaign precision and efficiency across Amazon's media properties and the open internet. The collaboration aims to address marketers' challenges by providing faster activation and superior match rates.
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Acxiom and RafterOne have integrated their services to offer comprehensive AI-powered Salesforce solutions. This partnership provides full-stack support across Salesforce platforms, enhancing busines...s growth and ROI through unified expertise, data management, and privacy compliance. The collaboration aims to optimize Salesforce investments for brands, driving personalized marketing and increased conversions.
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Acxiom and Adobe have partnered to enhance customer experiences through integrated data and identity solutions. At the Adobe Summit, Citi and Prudential Financial will discuss using Acxiom's solution...s within Adobe Experience Cloud to streamline martech, personalize at scale, and optimize ad spend. This collaboration aims to drive innovation and improve marketing effectiveness.
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Acxiom and ReachTV Partner to Launch Industry-First Data-Powered Travel Media Network

Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. The collaboration integrates Client Command's Active Shopper Network with... Acxiom's data solutions, allowing automotive brands to identify and engage potential buyers using privacy-compliant methods. This partnership aims to improve customer engagement and dealer alignment by providing real-time insights into shopper behavior.
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Acxiom and Client Command have formed a partnership to enhance automotive marketing through real-time shopper identification. This collaboration leverages Client Command's Active Shopper Network to h...elp automotive brands identify and engage high-intent vehicle shoppers using privacy-compliant methods. The solution integrates with IPG's marketing platform, offering insights and personalized messaging to improve customer experiences and OEM-dealer alignment.
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New (Acxiom) Executives to Lead Martech, Cloud, Omnichannel Innovation

Acxiom has been recognized as a World’s Top Disability Inclusive Business by the Disability Index, highlighting its leadership in disability inclusion practices. This accolade reflects Acxiom's com...mitment to accessibility and innovation, fostering collaboration and growth. The company has been acknowledged for its efforts in promoting neurodiversity and mental health awareness.
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Acxiom has been named the 2026 Databricks ISV MarTech Partner of the Year, recognizing its contributions in privacy-first identity resolution and AI-powered marketing. Acxiom's integration with Datab...ricks allows clients to unify customer data and enhance AI-driven personalization, showcasing its commitment to data analytics and AI application development.
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Acxiom has been recognized by Snowflake as a leader in Identity & Onboarding and "One to Watch" in Collaboration in Snowflake's Modern Marketing Data Stack 2026 report. This recognition highlights Ac...xiom's role in identity and data solutions within Snowflake's AI Data Cloud, emphasizing its contributions to data clean room innovation and collaboration with Snowflake.
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Acxiom has been awarded the 2026 Databricks ISV MarTech Partner of the Year at the Data + AI Summit. This recognition highlights Acxiom's contributions in privacy-first identity resolution and AI-pow...ered marketing, leveraging its data solutions within the Databricks platform to enhance customer data activation and AI-driven personalization.
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