Zoomph: Audience Analytics for People-Based Marketing
Latest Product Updates and Feature Enhancements on Zoomph
Lakers social posts generate top brand exposure, Zoomph report shows
Zoomph's report reveals the Los Angeles Lakers generated $102.6 million in social media value during the 2025-26 season, leading the league. The report highlights the significant brand exposure achie...ved through jersey patch sponsorships, with Bibigo's sponsorship yielding $2,960 per post. Zoomph categorizes brands into 22 industry segments, emphasizing the impact of NBA partnerships on social media value.
Measure Threads Sponsorship Value and Content Performance With Zoomph
Zoomph has introduced Threads tracking to its platform, enabling sports brands to measure sponsorship value and content performance. This enhancement allows users to track engagement metrics, report ...media value, and integrate Threads data with other social platforms like Instagram and TikTok. The AI-powered feature aids in precise sponsor exposure measurement, enhancing strategy and revenue opportunities for sports properties.
Zoomph Partners with the Professional Fighters League to Power MMA Sponsorship Measurement
Zoomph has partnered with the Professional Fighters League (PFL) to enhance MMA sponsorship measurement using Zoomph's analytics platform. This collaboration aims to optimize PFL's data-driven market...ing, broadcast, and digital strategies by providing insights into fan engagement and media exposure. The partnership will help PFL and its partners measure ROI and improve performance across global events, reinforcing Zoomph's role as a leading analytics provider.
Awards, Recognitions, and Industry Achievements of Zoomph
Zoomph Earns Third Consecutive Best Place to Work in Sports Honor from Sports Business Journal
Zoomph has been recognized as a 2025 Best Place to Work in Sports by Sports Business Journal, marking its third consecutive year on the list. This honor reflects the company's strong culture, flexibi...lity, and innovation, which are integral to its operations. The recognition is based on feedback from over 9,000 employees across 98 organizations, with Zoomph being one of the 67 companies that scored high enough to be included.
Zoomph has been named to The STA Group's inaugural "Tech Charged" list, part of the Sports Tech Power List, recognizing its leadership in sports technology. This accolade highlights Zoomph's role in ...providing comprehensive sponsorship measurement and analytics solutions, positioning it alongside other innovators like Oura and Hudl. The recognition underscores Zoomph's impact on enhancing fan engagement and partnership ROI for sports organizations.
