Zoho Marketing Automation Overview
This is a summary of the comprehensive capabilities and benefits of Zoho Marketing Automation based on over 115 insights from peer reviews, customer testimonials, and expert opinions. We included citations from these sources so you can read the full content at the original source if you wish.
Zoho Marketing Automation, belong to a category of solutions that help Marketing Automation. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.
Do you need to check if Zoho Marketing Automation is right for your needs? Our Cuspera AI engine can evaluate how Zoho Marketing Automation fits your specific business needs, industry, and context. Get your personalized assessment report today.
Zoho Marketing Automation supports business activities such as:
- Engagement Management
- Drip Marketing
- Personalized Marketing
- Lead Nurturing
- Conversion Management
Zoho Marketing Automation can help you with many business goals, such as Improve ROI, Enhance Customer Relationships, Enter New Markets Internationally Or Locally, and Acquire Customers. It can help manage these activities if you use Omnichannel Social Media Promotions etc. for these needs. As a solution, Zoho Marketing Automation's capabilities include Personalization, Feedback Surveys, and Dashboard.
Zoho Marketing Automation was founded in 1996. Information Technology and Services Vertical is its biggest customer base.
Reviews
"I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. " - Frances Blackie
Cuspera Reviews
27 buyers and buying teams have used Cuspera to assess how well Zoho Marketing Automation solved their Marketing Automation needs. Cuspera uses 115 insights from these buyers along with peer reviews, customer case studies, testimonials, expert blogs and vendor provided installation data to help you assess the fit for your specific Marketing Automation needs.
Business Priorities
Improve ROI and Enhance Customer Relationships are the most popular business priorities peers achieved using Zoho Marketing Automation.
Use Cases
Peers recommend Engagement Management , Drip Marketing , Personalized Marketing , as the business use cases that they have been most satisfied while using Zoho Marketing Automation.
Read Peer Reviews and Expert Experience for Business Use Cases
| BUSINESS USE CASES | RATINGS | CUSTOMER AND EXPERT EXPERIENCES |
|---|---|---|
| Engagement Management with Omnichannel |
4.70/5 ★ |
"...It also allows marketers to create personalized journeys for prospects based on their different intermediate responses to the campaigns that engage them...." Zoho s new marketing platform ties together orchestration and planning with marketing execution across channels |
| engaging and following up |
4.55/5 ★ |
"...It also allows marketers to create personalized journeys for prospects based on their different intermediate responses to the campaigns that engage them...." Zoho s new marketing platform ties together orchestration and planning with marketing execution across channels |
| Drip Marketing with Social Media, Promotions and Text SMS |
4.45/5 ★ |
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." https://www.zoho.com/marketingautomation/customers.html |
| Personalized Marketing |
4.24/5 ★ |
"...This way we could push the Leads into Zoho MarketingHub and set them on a personalized marketing automation journey built for lead nurturing...." How I integrated WooCommerce and LifterLMS with Zoho CRM |
| PEER EXPERIENCES | |
|---|---|
| Engagement Management with Omnichannel |
4.70/5 ★ |
"...It also allows marketers to create personalized journeys for prospects based on their different intermediate responses to the campaigns that engage them...." Zoho s new marketing platform ties together orchestration and planning with marketing execution across channels |
|
| engaging and following up |
4.70/5 ★ |
| Drip Marketing with Social Media, Promotions and Text SMS |
4.45/5 ★ |
"I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive." https://www.zoho.com/marketingautomation/customers.html |
|
| Personalized Marketing |
4.24/5 ★ |
"...This way we could push the Leads into Zoho MarketingHub and set them on a personalized marketing automation journey built for lead nurturing...." How I integrated WooCommerce and LifterLMS with Zoho CRM |
|
12+ more Business Use Cases
Our AI advisor, Wyz, harnessed 115 insights from peers and experts to help you assess how these Zoho Marketing Automation use cases fit your Marketing Automation needs.
Customer Testimonials
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
|
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
|
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
| CUSTOMERS | TESTIMONIALS |
|---|---|
|
Frances Blackie Managing Director FWRD |
I’ve used many of the products in the market, and now, I can honestly say that Zoho Marketing Automation is absolutely a leader in this space. Testimonial By Frances Blackie |
|
Adrienne Craighead Marketing Advisor TorchBearer Business Growth Advisor |
I’m excited about Zoho Marketing Automation because you’ve now got a tool that allows us to compete with Hubspot while at the same time, not having to be so expensive. Testimonial By Adrienne Craighead |
|
Christopher Krefft Director of Sales and Marketing The Sauna & Steam Centre |
Zoho Marketing Automation has everything integrated in one particular place, so it allows us to take more action as well as save time. Testimonial By Christopher Krefft |
Popular Business Setting
for Zoho Marketing Automation
Top Industries
- Information Technology and Services
- Health, Wellness and Fitness
Popular in
Peers used Zoho Marketing Automation to Improve ROI and Enhance customer relationships
Peer and Expert Opinion on Features
for Zoho Marketing Automation
- Low
- Medium
- High
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (11) |
| Feedback surveys | Read Reviews (8) |
| Dashboard | Read Reviews (5) |
| FEATURES | RATINGS AND REVIEWS |
|---|---|
| Personalization | Read Reviews (11) |
| Feedback surveys | Read Reviews (8) |
| Dashboard | Read Reviews (5) |
IT and Other Capabilities
for Zoho Marketing Automation
- Low
- Medium
- High
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (5) |
| Data Import | Read Reviews (2) |
| CAPABILITIES (DATA) | RATINGS AND REVIEWS |
|---|---|
| Data Export | Read Reviews (5) |
| Data Import | Read Reviews (2) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (SUPPORT) | RATINGS AND REVIEWS |
|---|---|
| 24/7 Support | Read Reviews (3) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (17) |
| Analytics | Read Reviews (8) |
| CAPABILITIES (OTHER) | RATINGS AND REVIEWS |
|---|---|
| Custom Reports | Read Reviews (17) |
| Analytics | Read Reviews (8) |
Software Failure Risk Guidance
?for Zoho Marketing Automation
Top Failure Risks for Zoho Marketing Automation
Vendor Profile Details
HQ Location
4141 Hacienda Drive, Pleasanton, California 94588, USA
Employees
1001-5000
Social
Financials
PRIVATE
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