Latest Product Updates and Feature Enhancements on ZiftOne
Zift Solutions Achieves Service Organization Control (SOC) 2 Type II Compliance for 3rd Straight Year - Zift Solutions
Zift Solutions has achieved Service Organization Control (SOC) 2 Type II compliance for the third consecutive year, underscoring its commitment to data security, privacy, and availability. This certi...fication, completed by AARC-360, validates Zift's adherence to stringent security standards, assuring channel leaders and partners of its robust data protection measures.
Zift Solutions Expands Social Media Capabilities with Latest Release
Zift Solutions has enhanced its social media capabilities to support channel marketers in lead generation and relationship building. The latest release includes features like social media syndication..., a new social media calendar, and the ability to post directly to LinkedIn and Xing. These improvements aim to streamline social media management and increase channel sales.
Zift Solutions Integrates Stamplia Email Templates into Award Winning Channel Marketing Automation Solution - Zift Solutions
Zift Solutions has integrated Stamplia email templates into its channel marketing automation platform. This integration enhances marketing capabilities for channel partners by providing customizable ...and professionally designed email templates. The Stamplia marketplace offers content for various marketing efforts, allowing Zift users to improve their marketing strategies and capture more revenue.
Zift Solutions Adds WeChat for Global Social Media Syndication in the Channel - Zift Solutions
Zift Solutions has integrated WeChat into its Channel as a Service platform, enhancing social media syndication for APAC-focused channel organizations. This addition allows users to engage buyers mor...e effectively across digital channels, leveraging WeChat's extensive user base and capabilities. The integration aims to strengthen relationships and boost revenue for brands and their channel partners in the Asia-Pacific region.
Zift Solutions Launches Content Certification Training - Zift Solutions
Zift Solutions has launched a Content Certification Training program through its Channel Center of Excellence. This training provides expert guidance on creating and leveraging content via the Zift p...latform, enhancing channel partner success. The program includes platform overviews, hands-on training, and best practices for multi-channel campaign management.
Zift Solutions has launched a fully integrated Partner Relationship Management (PRM) solution within its Channel as a Service platform. This new PRM suite enhances partner recruitment, onboarding, an...d program management, aiming to maximize channel ROI through automation and integration with existing systems. It offers tools for partner management, recruitment, and deal registration, providing insights to drive sales and marketing effectiveness.
Zift Solutions Provides First Fully-Integrated Search Engine Marketing (SEM) Capabilities within Channel Marketing & Management (CMM) Platform
Zift Solutions has launched fully-integrated search engine marketing capabilities within its Channel Marketing & Management platform. This enhancement automates SEM and PPC campaigns, offering scalab...ility for global channel communities. The platform supports Google and Bing advertising, LinkedIn social ads, and display advertising with ad retargeting. It includes analytics for campaign efficacy and ROI.
Zift Solutions Reconfirms Highest Levels of Service and Security with Service Organization Control (SOC) 2 Type II Compliance - Zift Solutions
Zift Solutions has successfully completed its SOC 2 Type II audit for the second consecutive year, ensuring high standards of data security and privacy for its channel management customers. This comp...liance, verified by Schellman & Company, LLC, demonstrates Zift's commitment to maintaining robust security controls and protecting customer data.
Zift Solutions launched ZiftONE, an all-in-one enterprise channel management platform. This platform integrates channel sales, marketing, and operations, eliminating data silos and enhancing partner ...engagement. It offers features like partner recruitment, sales automation, and advanced analytics. ZiftONE aims to transform channel programs into growth engines by providing a unified solution for channel leaders.
Strategic Partnerships and Integrations of ZiftOne
Zift Solutions and MarketStar Announce Strategic Alliance
Zift Solutions and MarketStar have formed a strategic alliance to enhance channel marketing and sales efforts. This partnership combines MarketStar's sales expertise with Zift's Channel Marketing and... Management solutions, aiming to drive innovation, partner engagement, and revenue growth. The collaboration will integrate resources to offer comprehensive solutions for channel organizations.
Zift Solutions and LeadFabric Partner to Streamline & Optimize Zift Solutions Implementations in Continental Europe
Zift Solutions and LeadFabric have partnered to enhance the implementation of Zift Solutions' channel marketing tools in Continental Europe. LeadFabric, chosen as Zift's certified partner, will focus... on optimizing closed-loop lead management and content syndication projects. This collaboration aims to improve customer success in deploying Zift's solutions across the region.
Mergers, Acquisitions, and Business Moves by ZiftOne
Zift Solutions Acquires Marketing Advocate
Zift Solutions acquired Marketing Advocate to enhance its channel marketing automation capabilities. This acquisition aims to integrate Marketing Advocate's expertise in Through Partner Marketing Aut...omation, expanding Zift's product functionality and global support. The move consolidates Marketing Advocate's brand into Zift Solutions, strengthening their position in channel sales and marketing.
Zift Solutions and Relayware Agree to Merge - Zift Solutions
Zift Solutions and Relayware have agreed to merge, creating a unified entity under the Zift Solutions name. This merger aims to deliver comprehensive enterprise channel management technology and serv...ices through Zift's Channel as a Service platform. The integration will enhance planning, sales, marketing, and operations capabilities for channel organizations and their partners.
Zift Solutions has acquired Elastic Grid, enhancing its channel marketing capabilities and expanding its global presence, particularly in the Asia Pacific region. This acquisition strengthens Zift's ...Channel as a Service offerings by integrating Elastic Grid's creative services and expertise. Cameron Avery, Elastic Grid's CEO, will join Zift's leadership team to facilitate the integration.
Zift Solutions and Partner Marketing Provider SharedVue Join Forces
Zift Solutions has merged with SharedVue, forming a leading channel marketing automation platform. Zift will manage the new entity, integrating SharedVue's capabilities to enhance its offerings. This... merger expands Zift's reach and doubles its R&D team, aiming to deliver advanced channel marketing solutions globally.
Zift Solutions Names Damian Rochman New VP of Product - Zift Solutions
Zift Solutions has appointed Damian Rochman as the new Vice President of Product. Rochman will oversee the product roadmap and manage the product management and documentation teams. He brings over 20... years of experience in software solutions, having worked with companies like BMC Software and CloudFactory.
Zift Solutions Names Laz Gonzalez as Chief Strategy Officer
Zift Solutions has appointed Laz Gonzalez as Chief Strategy Officer. Gonzalez, a renowned industry analyst, will guide Zift's strategic direction, leveraging his expertise in channel marketing and ma...nagement. His role will enhance Zift's offerings in the high-tech, manufacturing, and financial services sectors, strengthening partnerships and delivering value to customers.
Zift Solutions Adds Matthew Safaii and Hunter Witherington to Board of Directors
Zift Solutions has appointed Matthew Safaii and Hunter Witherington to its Board of Directors. Both bring extensive experience in software-as-a-service and internet-based businesses. Their addition f...ollows a successful Series B financing round led by Arrowroot Capital and SSM Partners, which raised over $14 million to support Zift's growth and acquisition of SharedVue.
Zift Solutions Strengthens Board of Directors - Zift Solutions
Zift Solutions has strengthened its board of directors following a merger, adding Richard Anton, Robert Mann, and Gordon Rapkin. This move supports the company's growth and innovation goals. The boar...d now includes members from investment firms like Oxx and Arrowroot Capital, highlighting a focus on enterprise channel management.
Zift Solutions Welcomes Bill McCarthy to Board of Directors
Zift Solutions has appointed Bill McCarthy to its Board of Directors. McCarthy brings extensive channel expertise, M&A insight, and enterprise sales experience, which are expected to support Zift's g...rowth in channel marketing and management.
James Tallman Joins Zift Solutions Board of Directors - Zift Solutions
James Tallman has joined the Zift Solutions Board of Directors as an independent director. His extensive experience in enterprise software and global business expansion is expected to support Zift's ...growth and innovation in the Enterprise Channel Management sector.
Steven Capozzi Joins Zift Solutions as Vice President of Customer Success
Steven Capozzi has been appointed as the Vice President of Customer Success at Zift Solutions. With extensive experience in product lifecycle and channel marketing, Capozzi will enhance Zift's custom...er-centric approach, focusing on optimizing customer lifecycle and driving growth. His previous roles include senior positions at CA Technologies and Verizon.
Will Sendall Joins Zift Solutions as Chief Financial Officer
Will Sendall has been appointed as the Chief Financial Officer of Zift Solutions, bringing extensive experience from high-growth technology companies like NetSuite and Bronto. His expertise is expect...ed to support Zift's continued expansion in the channel marketing and management sector.
Zift Solutions Adds Through Partner Marketing Automation Veteran to Deliver Customer Success
Zift Solutions appoints Mark Schlief as the new vice president of customer success. Schlief brings over 25 years of experience in sales and client services, previously working with companies like Ave...retek and Ogilvy and Mather. His role will focus on enhancing customer success through Zift's channel marketing automation solutions.
Awards, Recognitions, and Industry Achievements of ZiftOne
Zift Solutions Named to Constellation ShortList for Partner and Alliance Relationship Management - Zift Solutions
Zift Solutions has been named to the Constellation ShortList for Partner and Alliance Relationship Management. This recognition highlights Zift's leadership in providing comprehensive channel managem...ent solutions that enhance partner collaboration and drive sales success.
Zift Solutions Named Cool Vendor in Technology Go-To-Market Report by Gartner, Inc.
Zift Solutions has been recognized as a "Cool Vendor" in Gartner's Technology Go-To-Market report. This accolade highlights Zift's innovative channel marketing automation solutions, which enhance sal...es and marketing effectiveness for IT providers. The platform supports over 8000 organizations by automating co-branded marketing and collaborative selling, driving revenue growth and reducing marketing costs.
Zift Solutions Named a Leader in Through-Channel Marketing Automation (TCMA) - Zift Solutions
Zift Solutions has been recognized as a leader in the Through-Channel Marketing Automation (TCMA) sector by Forrester Research. The company received high marks for its end-to-end channel management c...apabilities, strong vision, and robust integrations with CRM and marketing platforms.
Zift Solutions Among Top Through-Channel Marketing Automation (TCMA) Platform Vendors Identified by Independent Research Firm
Zift Solutions has been recognized as a Strong Performer in the Through-Channel Marketing Automation (TCMA) market by Forrester Research. The company received the highest score in the Technology cate...gory for its deep integration capabilities with partners' applications. This recognition highlights Zift's commitment to enhancing partner engagement and its leading position in the emerging TCMA market.
Corporate News and Organizational Updates on ZiftOne
Zift Solutions Relocates NC Headquarters in Cary - Zift Solutions
Zift Solutions has relocated its North Carolina headquarters to Weston Corporate Park in Cary, centralizing its workforce to enhance productivity and collaboration. The new office space spans over 30...,000 square feet and can accommodate up to 150 employees, supporting the company's growth and fostering a positive work environment.
Zift Solutions Continues Growth with Launch of New Website and Expansion into New Office Space in RTP, NC
Zift Solutions launched a new corporate website and relocated its headquarters to a larger space in Research Triangle Park, NC, to accommodate growth and increased demand for its channel marketing au...tomation solutions. The new website aims to enhance brand awareness and lead generation.
Zift Solutions Joins Strong Line Up of Channel Leaders at Channel Focus North America - Zift Solutions
Zift Solutions, now known as Unifyr, will co-host a Foundation Training Session with Channel Maven Consulting at Channel Focus North America. Both companies are event sponsors, and Zift CEO Ken Romle...y will speak on partner engagement best practices. The event highlights Zift's role in channel marketing automation and collaboration with Channel Maven.
Channel Expert Laz Gonzalez Talks Artificial Intelligence and Partner Engagement at B2B Marketing Exchange - Zift Solutions
Zift Solutions, now rebranded as Unifyr, announced that its Chief Strategy Officer, Laz Gonzalez, will present at the B2B Marketing Exchange. Gonzalez will discuss the application of AI in B2B channe...ls and lead a panel on partner engagement strategies. This highlights Zift Solutions' focus on AI integration and channel marketing innovation.
VMware Partner Cloud Carib Boosts Social Media Effectiveness
Cloud Carib, a VMware channel partner, significantly improved its social media engagement and reduced costs using Zift Solutions' enhanced social media syndication. This automation allowed Cloud Cari...b to increase its social media outreach frequency and brand awareness, while reducing resource allocation for marketing communications.
Blancco Technology Group Chooses Zift to Drive Channel Success - Zift Solutions
Blancco Technology Group has adopted Zift Solutions' Channel as a Service to enhance its global channel program. This collaboration aims to streamline partner operations and improve marketing and sal...es processes. Zift provides Blancco with integrated marketing automation tools, including content syndication and social media syndication, to boost partner engagement and sales performance.
Enhesa to Enable & Empower Partners with ZiftONE - Zift Solutions
Enhesa has selected Zift Solutions' ZiftONE platform to enhance partner engagement and collaboration. ZiftONE will provide Enhesa's partners with a centralized portal for marketing and sales resource...s, improving communication and alignment. This partnership aims to streamline partner operations and boost Enhesa's global partner program.
Zift Solutions Platform Provides GENBAND Customers and Partners with Advanced Channel Marketing Automation Capabilities
GENBAND has launched the Zift Solutions Channel Marketing and Management Platform to enhance its Marketing Advantage Program. This platform provides GENBAND's customers and partners with advanced mar...keting automation capabilities, including email campaigns, content syndication, and social media syndication. The platform aims to streamline marketing efforts and boost sales for GENBAND's service providers and channel partners.
Star2Star Selects Zift Solutions to Engage and Enable Channel Partners - Zift Solutions
Star2Star Communications has selected Zift Solutions' Channel as a Service (CHaaS) to enhance its channel partner engagement and enablement. The deployment provides Star2Star's partners with advanced... marketing tools and resources, including Through Partner Marketing Automation and Campaign Marketplace, to optimize marketing development funds and improve partner success.
Zift Solutions Named Partner Marketing Hub Platform Provider for Seven Corners - Zift Solutions
Zift Solutions has been selected by Seven Corners as their partner marketing hub platform provider. This partnership aims to enhance and automate channel partnerships, allowing Seven Corners' partner...s to better market to engaged customers. The collaboration focuses on co-branded content and marketing campaigns to drive revenue growth for Seven Corners' channel partners.
