Real-World Case Studies and Customer Success Stories with X Ads

Eurocaja Rural used Twitter's Trend-Takeover+ to raise awareness about financial exclusion in rural Spain. The campaign featured a video with... actor José Mota and the hashtag #EncuentraTuMotivo. In just 24 hours, the campaign reached over 10.9 million impressions and 1.36 million video views. The hashtag became the top trend in Spain on launch day. Eurocaja Rural increased brand awareness and sparked conversations about financial support in rural areas.
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Al Rajhi Bank used X Scheduled Notifications and X Takeover for Blue Week 2025. The campaign reached 33 million impressions... and had a 1.36% engagement rate. 1,500 users subscribed to receive real-time updates and exclusive offers. The Like-to-Subscribe feature kept users coming back for new deals. This approach set a new standard for financial services marketing in Saudi Arabia.
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Banco Guayaquil used X's ad formats for its #PromoParaTi Christmas campaign. The bank invited the public to join a gift... raffle, offering prizes like a car and electronics. X's Takeover, Scheduled Notifications, and Unlock Posts drove 7 million impressions and 160,000 engagements. The campaign helped Banco Guayaquil thank its community and celebrate being named Bank of the Year. The initiative built strong engagement and emotional connection with users.
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X Ads helped alinma bank cut cost per install by 82% in just five months. The bank used smart bidding... and creative A/B testing to boost app installs. They shifted budget to iOS and paused low-performing Android ads. The campaign tripled app installs while keeping costs low. X became a key channel for digital growth in Saudi Arabia.
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Banco de Bogotá used X (formerly Twitter) to promote its 'Cero Rollo' credit card with zero management fees. The campaign used... carousel and image ads to target users and highlight card benefits. In February, credit card conversions jumped from 6 to 106, a 1,667% increase. Total disbursement rose by 687% to 258 million COP. The campaign reached 700,000 unique users and generated 1.5 million impressions.
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The Saudi Investment Bank used X and Forbes Middle East to run a financial literacy campaign. The campaign focused on... anti-fraud awareness using video and podcast content. It achieved a 35.73% pre-roll view rate and 5.6 million pre-roll views. Total video views reached 18.4 million. The campaign helped the bank gain industry credibility and support Saudi Vision 2030.
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Pom'Potes used Twitter to run a video ad campaign targeting French teenagers. The campaign featured three short videos and encouraged... users to tweet with a special hashtag. Nearly 30 million video ads were shown. Pom'Potes used Twitter's targeting tools to reach their audience. The campaign increased brand awareness and sparked conversations among teens.
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Tequila Don Ramón used X to launch a major brand campaign with Luis Miguel. The campaign used Spotlight, Timeline Takeover,... and Hashfetti to boost visibility. On launch day, they achieved a 30% engagement rate and 11.13% CTR, far above benchmarks. Always-on efforts drove 32.3 million impressions and 24,796 interactions. The campaign helped Tequila Don Ramón connect with new audiences and reinforce its premium brand image.
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PedidosYa ran a Copa América campaign on X to connect with Argentina's football fans. They used takeovers, branded hashtags, and... special offers to boost engagement. The campaign reached 5.8 million people and increased message association by 12 percentage points. Purchase intent rose by 5 percentage points. A brand survey confirmed PedidosYa as the top delivery brand linked to the national team.
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Budweiser used X (formerly Twitter) to boost brand visibility during Lollapalooza Early Bird ticket sales in Chile. The campaign used... premium Takeover ad formats and keyword-based audience targeting to reach music fans. Budweiser captured 15% of the Lollapalooza conversation, with 260 interactions and 134 contest participants in 20 minutes. The campaign generated over 3.2 million impressions and sparked organic user engagement. Budweiser strengthened its cultural relevance and brand love among young adults.
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WakeOne used X's real time features to promote Zerobaseone's album launch. The campaign aimed to boost viral exposure and fan... engagement. WakeOne used Branded Notifications, Hashfetti, and Hashmoji to drive participation. The campaign reached 14 million impressions and 66,000 reposts in 24 hours. Mentions grew by over 90% one month after the campaign. WakeOne exceeded its Spotify streaming goal for the album.
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Tencent used X to celebrate NIKKE's 2. 5-year anniversary. The campaign aimed to boost livestream engagement and trend on social...media. X's Live Event Page, custom emojis, and reminders helped drive real-time conversations. The livestream hit #1 on Japan's trending chart in 30 minutes and reached 1.3 million views. NIKKE's follower count grew by 43% over three months, showing strong community growth.
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OSN+ used X's Timeline Takeover and Trend+ Takeover to promote House of the Dragon Season 2. The campaign targeted viewers... in Saudi Arabia and the UAE. OSN+ achieved 23.29 million impressions, with 21.24 million in KSA and 2.04 million in UAE. The campaign cut conversion costs by 48% and install costs by 21%. Engaging video ads and exclusive teasers drove excitement and awareness for the show.
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Savage X Fenty used Twitter Ads to boost online traffic and attract new customers. The brand ran web traffic campaigns... with image and video ads to drive purchases. They focused on targeted audience segments and optimized creative content. As a result, they saw a 159% increase in quarterly scale from Q4 2020 to Q1 2021. Twitter Ads helped lower their cost per purchase and reach younger demographics.
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Mack Weldon used X's Shopify integration to boost their holiday campaign. They connected their X Ads account to Shopify for... easy pixel tracking and accurate conversion measurement. The campaign targeted urban men aged 30-60 with premium product ads. Mack Weldon achieved a 3.1X return on ad spend and a $1.90 CPM. They gained new customers and expanded their e-commerce reach on X.
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Savage X Fenty used Twitter Ads to drive more online traffic and attract new customers. The brand ran website-click campaigns... with image and video ads to promote new collections and special offers. They targeted fashion keywords, special occasions, and music fans to reach new audiences. By optimizing creatives and audience segments, Savage X Fenty saw a 159% increase in results compared to the previous quarter. The campaign delivered strong cost-per-purchase performance and helped grow their VIP customer base.
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The National Lottery used X to boost brand association with Team GB during Paris 2024. The campaign drove a 12.5-point... lift in brand association, 10.5-point increase in ad recall, and 7.7-point rise in intent to buy. They used Velocity Ads and Trend Genius to join real-time Olympic conversations. The campaign targeted UK audiences with timeline and spotlight takeovers. The National Lottery reinforced its role as a key supporter of British athletes.
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The Ministry of Culture used X to promote Saudi Arabia's Founding Day. They ran a campaign with Spotlight Takeover, Video... Ads, Reach Blocks, Branded Likes, Hashfetti, and Hashmojis. The campaign reached 81 million impressions and 12.5 million video views with a 37% view rate. Over 2 million Branded Like engagements and hundreds of thousands of interactive mentions boosted national pride. The campaign exceeded video view and engagement goals, driving strong cultural participation.
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INEGI used the X platform to promote the 2024 economic censuses campaign. The campaign aimed for 48 million impressions and... 377,000 interactions. X products like Timeline Takeover and Trend helped INEGI exceed these goals. The campaign achieved over 220 million impressions and 65,000 mentions. The cost per interaction was 45% lower than the benchmark, and CPM was 59% better than average.
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GIGABYTE AORUS used X to launch a global campaign for its AI and gaming products. The campaign achieved an 82%... increase in reach and 49 million impressions. Brand mentions rose by 73%, showing strong engagement with tech-savvy audiences. The live stream on X set a record for concurrent viewers. Internal data showed higher product interest and positive sentiment.
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Alat used X to launch its brand and reached 199. 2 million impressions. The campaign achieved a 22% reduction in...CPM and 31 million video views. Alat targeted audiences in Saudi Arabia, the USA, UK, Japan, and GCC countries. Video Ads and Frequency Cap features helped boost brand awareness and engagement. The campaign supported Alat’s goal to transform manufacturing with clean energy.
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Naranja X used X Ads to target iOS users for app installs. They wanted to lower costs and reach more... high-value customers. By segmenting campaigns for iOS, they saw an 83% lower CPA and a 74% lower CPI compared to Android. The conversion rate reached 35%. The campaign exceeded expectations and delivered strong customer acquisition results.
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The Zagreb Tourism Board used X to promote the Festival of Lights 2025. Their campaign targeted EU travelers with video... ads, polls, and website cards. They achieved a 68% lower CPM and 88% lower CPE than benchmarks. Engagement rate was 3.6 times higher than average. The campaign increased awareness and positioned Zagreb as a top spring destination.
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Unoentrecienmil used X Ads to drive support for childhood leukemia research. The campaign aimed for 250 leads at under €2... per lead. They targeted Spanish users with creative summer-themed ads. Real-time optimization and close collaboration with X helped boost results. The campaign delivered 559 qualified leads, 123% above target, at €1.76 per lead. Lead volume doubled expectations, showing strong digital fundraising impact.
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e& used X to launch its #GoforMore campaign, aiming to shift from a telecom provider to a global tech group. The campaign used... X's branded features like Hashmojis, Hashfetti, and Custom Likes to boost engagement. Video Ads and Takeovers targeted key events for maximum visibility. The campaign achieved 1.9 million impressions and reached over 622,000 users in 24 hours. Nearly 97% of hashtag clicks happened during the Hashfetti event, showing strong audience interaction.
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Range Rover Sport used X retargeting to boost high-quality leads in Qatar and Kuwait. The campaign targeted users likely to... complete test drive forms using first-party data and geo-targeting. This approach led to a 21 percentage point increase in lead quality and a $7 lower cost per lead. The campaign delivered 14.6 million impressions and a 2.5% lower cost per lead than a similar campaign. JLR credits X for data-driven insights and campaign optimization.
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McDonald's Uruguay used Wise. blue's Automated Catalog Ads on X to manage frequent promotions. They automated ad scheduling and creation,...reducing manual work. This led to higher engagement rates and better campaign performance. The team optimized ad spend and improved click-through rates. Automation made campaign management faster and more efficient.
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ZOX used X's Shopify integration to boost holiday sales. They connected their X Ads account to Shopify for easy pixel... tracking and accurate conversion data. ZOX enabled AI-powered targeting to reach likely buyers. Their campaign saw a 3.8X increase in return on ad spend and a 62% drop in cost per purchase. The integration made campaign setup and tracking much simpler for ZOX.
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YouTube partnered with X to promote NFL Sunday Ticket and YouTube TV. They used X's real-time insights to identify four... types of NFL fans. The teams built a custom "multiview engine" to deliver personalized game matchups to each fan type. The campaign drove over 560,000 extra impressions. 59% of fans who mentioned YouTube TV had never posted about the brand before.
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Pom'Potes used Twitter to run a digital campaign targeting teenagers in France. The campaign featured three video ads and a... custom hashtag, #SnackEnScred, to drive engagement. Pom'Potes worked with Socialclub to create content with scenes of teens and schools. Twitter's targeting tools helped reach their main audience. The brand found Twitter better for conversations than Snapchat.
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