Real-World Case Studies and Customer Success Stories with X Ads

WakeOne used X's real time features to boost anticipation and fan participation for Zerobaseone's album launch. The campaign aimed to... increase viral exposure and global fan engagement. WakeOne used Branded Notifications, Hashfetti, and Hashmoji to drive organic sharing and conversation. The campaign achieved 14 million impressions, 66,000 reposts in 24 hours, and over 90% mention growth. Organic mentions stayed 90% higher one month after the campaign, exceeding Spotify streaming goals.
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WakeOne used X's real time features to promote Zerobaseone's album launch. The campaign aimed to boost viral exposure and fan... engagement. WakeOne used Branded Notifications, Hashfetti, and Hashmoji to drive participation. The campaign reached 14 million impressions and 66,000 reposts in 24 hours. Mentions grew by over 90% and Spotify streaming goals were exceeded.
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SiriusXM Canada used Twitter to promote its free streaming program during the pandemic. The company launched the #Quarantunes campaign to... engage listeners and increase awareness. They ran a Twitter Takeover, reaching 8.9 million impressions and 2.15 million video views. The campaign helped SiriusXM Canada connect with audiences and boost its brand presence online.
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Tencent used X's Live Event Page and custom features for NIKKE's 2. 5-year anniversary. The campaign aimed to boost livestream...engagement and trend on X. The livestream hit #1 in Japan in 30 minutes and reached 1.3 million views. Topic volume grew by 300%. NIKKE's follower count rose 43% over three months. The campaign drove strong brand engagement and lasting community growth.
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Tencent used X's Live Event Page and custom features for NIKKE's 2. 5-year anniversary. The campaign aimed to boost livestream...engagement and trend on X. The livestream hit #1 in Japan trends in 30 minutes and got 1.3 million views. Topic volume grew by 300%. NIKKE's follower count rose 43% over three months. The campaign drove strong brand engagement and lasting community growth.
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Nexters used X Ads to boost engagement for their Hero Wars: Dominion Era game. They focused on desktop gamers and... RPG fans, running targeted sales and language-optimized campaigns. Return on ad spend increased by 58%. Budgets grew 10 times over the previous quarter. The campaign drove 190,000 video views and helped Nexters find new ways to reach gamers.
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Nexters used X Ads to boost engagement for their Hero Wars: Dominion Era game. They focused on desktop gamers and... RPG fans, running targeted sales and language-optimized campaigns. Return on ad spend increased by 58%. Budgets grew 10 times over the previous quarter. The campaign drove 190,000 video views and helped Nexters find new ways to reach gamers.
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INOX Leisure ran a Twitter campaign to boost awareness for a major sports event sponsorship. The campaign reached 2.3 million... users and generated 726,700 engagements. INOX saw a 32.25% increase in engagement rate and a 1.71% click-through rate. The campaign used the hashtag #AayegaIndia and featured Indian athletes. INOX worked with Add Media Buzz to deliver the campaign.
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Getty Museum used Twitter to promote a short video series called ODDyssey. The campaign reached over 460,000 people and had... more than 65,000 video views. The cost per engagement was low at $0.04. Getty Museum worked with Hawke Media to create and share the content. The campaign increased awareness for Getty Museum's digital programming.
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Drone Racing League (DRL) used Twitter to attract viewers to its unique drone racing videos. DRL promoted the Allianz World... Championship and partnered with NBC and DraftKings for wider reach. The league used Twitter's Media Studio and Amplify Preroll to boost engagement. DRL saw 70 million video views during the 2020 championship. The campaign increased fan interaction and brand awareness for DRL.
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DraftKings used Twitter to boost engagement for its Daily Fantasy Sports and Sportsbook brands. The company ran campaigns tied to... major sports events like the NFL and NBA. These campaigns encouraged fans to interact and share their experiences on Twitter. DraftKings saw increased brand awareness and customer participation. The partnership helped DraftKings connect with sports fans in real time.
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DeNA used a new in-app purchase optimization feature in their RPG mobile game ads on Twitter. They tested this feature... to improve in-app purchase operations. The campaign led to a 55% drop in cost per click and a 72% drop in cost per install. DeNA saw over 617,000 installs during the test. The results show strong impact for mobile game marketing.
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WakeOne used X's real time features to promote Zerobaseone's album launch. The campaign aimed to boost viral exposure and fan... engagement. WakeOne used Branded Notifications, Hashfetti, and Hashmoji to drive participation. The campaign reached 14 million impressions and 66,000 reposts in 24 hours. Mentions grew by over 90% one month after the campaign. WakeOne exceeded its Spotify streaming goal for the album.
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Tencent used X to celebrate NIKKE's 2. 5-year anniversary. The campaign aimed to boost livestream engagement and trend on social...media. X's Live Event Page, custom emojis, and reminders helped drive real-time conversations. The livestream hit #1 on Japan's trending chart in 30 minutes and reached 1.3 million views. NIKKE's follower count grew by 43% over three months, showing strong community growth.
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OSN+ used X's Timeline Takeover and Trend+ Takeover to promote House of the Dragon Season 2. The campaign targeted viewers... in Saudi Arabia and the UAE. OSN+ achieved 23.29 million impressions, with 21.24 million in KSA and 2.04 million in UAE. The campaign cut conversion costs by 48% and install costs by 21%. Engaging video ads and exclusive teasers drove excitement and awareness for the show.
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Yemeksepeti used X Business to improve its Twitter engagement. The company saw a 67% increase in click-through rate and a... 33% rise in engagement. Cost per click dropped by 4%. These results helped Yemeksepeti connect better with its audience. The campaign reached over 20,000 users and generated more than 60,000 impressions.
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Vinos de la Mancha used X Business to promote its high-quality Spanish wine on Twitter. The campaign focused on building... brand awareness for its Denominación de Origen label. Vinos de la Mancha reached 750,000 users with its promotional efforts. The brand increased engagement and visibility for its wine products. This helped strengthen its reputation in the Spanish wine market.
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Pom'Potes wanted to start conversations with teens on Twitter. They worked with Socialclub to launch the #SnackEnScred campaign. The campaign... reached 30 million impressions and achieved a 95% positive sentiment rate among 18-24 year olds. Pom'Potes used Twitter and Snapchat to engage their audience. The campaign helped Pom'Potes connect with young consumers online.
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Pom'Potes used Twitter to reach French teenagers with a video ad campaign. The brand ran three short videos, each under... 45 seconds, showing school scenes and teen life. Nearly 30 million video ads were shown. The campaign used a special hashtag to drive engagement and targeted teens using Twitter's tools. Pom'Potes saw strong interaction and brand awareness among its target audience.
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Pescanova launched its new product "Pasta del Mar" on Twitter. The campaign broke records for engagement and participation. Pescanova worked... with Making Science to design the campaign. The campaign achieved a 76% engagement rate and reached over 955,000 users. Pescanova saw a 10% increase in brand engagement and strong results in the food and beverage sector.
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Al Watania Agriculture wanted to grow brand awareness and boost sales on Twitter. They worked with SAMA Meridian to run... a campaign using Twitter ads. The campaign led to a 50% increase in engagement and a 3% rise in sales. The cost per engagement dropped to 0.08 SAR. Al Watania Agriculture saw more customer interaction and higher brand recognition.
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Pom'Potes used Twitter to run a video ad campaign targeting French teenagers. The campaign featured three short videos and encouraged... users to tweet with a special hashtag. Nearly 30 million video ads were shown. Pom'Potes used Twitter's targeting tools to reach their audience. The campaign increased brand awareness and sparked conversations among teens.
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Tequila Don Ramón used X to launch a major brand campaign with Luis Miguel. The campaign used Spotlight, Timeline Takeover,... and Hashfetti to boost visibility. On launch day, they achieved a 30% engagement rate and 11.13% CTR, far above benchmarks. Always-on efforts drove 32.3 million impressions and 24,796 interactions. The campaign helped Tequila Don Ramón connect with new audiences and reinforce its premium brand image.
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PedidosYa ran a Copa América campaign on X to connect with Argentina's football fans. They used takeovers, branded hashtags, and... special offers to boost engagement. The campaign reached 5.8 million people and increased message association by 12 percentage points. Purchase intent rose by 5 percentage points. A brand survey confirmed PedidosYa as the top delivery brand linked to the national team.
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Budweiser used X (formerly Twitter) to boost brand visibility during Lollapalooza Early Bird ticket sales in Chile. The campaign used... premium Takeover ad formats and keyword-based audience targeting to reach music fans. Budweiser captured 15% of the Lollapalooza conversation, with 260 interactions and 134 contest participants in 20 minutes. The campaign generated over 3.2 million impressions and sparked organic user engagement. Budweiser strengthened its cultural relevance and brand love among young adults.
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Eurocaja Rural used Twitter's Trend-Takeover+ to raise awareness about financial exclusion in rural Spain. The campaign featured a video with... actor José Mota and the hashtag #EncuentraTuMotivo. In just 24 hours, the campaign reached over 10.9 million impressions and 1.36 million video views. The hashtag became the top trend in Spain on launch day. Eurocaja Rural increased brand awareness and sparked conversations about financial support in rural areas.
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Eurocaja Rural used Twitter Takeover to raise awareness about financial exclusion. The campaign reached over 10 million people in 24... hours. They partnered with a well-known TV personality to amplify their message. The initiative engaged people aged 18 to 65 across Spain. The campaign generated strong social media engagement and increased public discussion.
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Al Rajhi Bank used Scheduled Notifications and an X Takeover for Blue Week 2025. The campaign reached 33 million impressions... and had a 1.36% engagement rate. 1,500 users subscribed to receive real-time updates and exclusive offers. The Like-to-Subscribe feature kept users coming back for new deals. This approach set a new standard for financial services marketing in Saudi Arabia.
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Al Rajhi Bank used Scheduled Notifications and an X Takeover to boost engagement during Blue Week 2025. The campaign reached... 33 million impressions and achieved a 1.36% engagement rate. 1,500 users subscribed to receive real-time updates and exclusive offers. The Like-to-Subscribe feature kept users coming back for new deals. This approach set a new standard for financial services marketing in Saudi Arabia.
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Eurocaja Rural used Twitter's Trend-Takeover+ to raise awareness about financial exclusion in rural Spain. The campaign featured a video with... actor José Mota and the hashtag #EncuentraTuMotivo. In just 24 hours, the campaign reached over 10.9 million impressions and 1.36 million video views. The hashtag became the top trend in Spain on launch day. Eurocaja Rural increased brand awareness and sparked conversations about financial support in rural areas.
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Al Rajhi Bank used X Scheduled Notifications and X Takeover for Blue Week 2025. The campaign reached 33 million impressions... and had a 1.36% engagement rate. 1,500 users subscribed to receive real-time updates and exclusive offers. The Like-to-Subscribe feature kept users coming back for new deals. This approach set a new standard for financial services marketing in Saudi Arabia.
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X Ads helped alinma bank cut cost per install by 82% in just five months. The bank used smart bidding... and creative A/B testing to boost app installs. They shifted budget to iOS and paused low-performing Android ads. The campaign tripled app installs while keeping costs low. X became a key channel for digital growth in Saudi Arabia.
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Banco Guayaquil used X's ad formats for its #PromoParaTi Christmas campaign. The bank invited the public to join a gift... raffle, offering prizes like a car and electronics. X's Takeover, Scheduled Notifications, and Unlock Posts drove 7 million impressions and 160,000 engagements. The campaign helped Banco Guayaquil thank its community and celebrate being named Bank of the Year. The initiative built strong engagement and emotional connection with users.
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Banco de Bogotá used X (formerly Twitter) to promote its 'Cero Rollo' credit card with zero management fees. The campaign used... carousel and image ads to target users and highlight card benefits. In February, credit card conversions jumped from 6 to 106, a 1,667% increase. Total disbursement rose by 687% to 258 million COP. The campaign reached 700,000 unique users and generated 1.5 million impressions.
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The Saudi Investment Bank used X and Forbes Middle East to run a financial literacy campaign. The campaign focused on... anti-fraud awareness using video and podcast content. It achieved a 35.73% pre-roll view rate and 5.6 million pre-roll views. Total video views reached 18.4 million. The campaign helped the bank gain industry credibility and support Saudi Vision 2030.
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SuperValu Ireland used a Twitter Takeover campaign to reach millions during Christmas. The campaign ran for 24 hours and featured... the hashtag #WeBelieve. SuperValu engaged users with creative GIFs and interactive posts. The campaign generated 983 likes and 1.4 million impressions. SuperValu increased brand engagement and customer interaction on Twitter.
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REWE used Twitter to reach gaming fans in Germany for a recruitment campaign. The campaign aimed to hire new employees... by engaging with the gaming community. REWE ran targeted ads and used hashtags to boost visibility. The campaign achieved 4.4 million impressions and 2.6 million engagements. REWE saw a 15.9% engagement rate, showing strong interest from the target audience.
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LuLu Hypermarket used Twitter to engage a diverse audience during Ramadan. The campaign led to a 49.39% increase in engagement... and a 12.10% rise in followers. LuLu focused on interactive content and real-time responses. The campaign helped build stronger connections with customers. Social media played a key role in reaching new shoppers.
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Jarir Bookstore used X Ads Collection Ads to promote Samsung TV discounts. They wanted to find new customers and increase... website visits. Collection Ads outperformed Single Image Ads in an A/B test. Jarir saw a 2.1X higher site visit rate and a 51% lower cost per site visit. The campaign also reduced cost per 1,000 impressions by 8.5%.
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Jarir Bookstore used X Business Collection Ads to promote Samsung TV discounts. They ran an A/B test comparing Single Image... Ads and Collection Ads. Collection Ads delivered a 2.1X higher site visit rate and a 51% lower cost per site visit. The campaign also reduced cost per 1,000 impressions by 8.5%. Jarir linked each product image to a unique landing page, driving more targeted traffic.
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Canadian Tire used Twitter to join conversations about the Canadian Olympic Games. The company aimed to reach more followers and... boost brand engagement. They ran campaigns like Takeover and Amplify Pre-Roll with CBCOlympics. The campaign led to a 30% increase in brand engagement. Canadian Tire also saw higher interaction rates and more followers on Twitter.
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Savage X Fenty used Twitter Ads to drive more online traffic and attract new customers. The brand ran website-click campaigns... with image and video ads to promote new collections and special offers. They targeted fashion keywords, special occasions, and music fans to reach new audiences. By optimizing creatives and audience segments, they achieved a 159% increase in results compared to the previous quarter. Twitter's website-traffic campaigns helped Savage X Fenty lower their cost per purchase and reach younger customers.
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Savage X Fenty used Twitter Ads to drive more online traffic and attract new customers. The brand ran a website-clicks... campaign with image and video ads to promote new collections and special offers. They targeted fashion keywords, special occasions, and music fans to reach new audiences. By optimizing creatives and audience segments, they achieved a 159% increase in performance compared to the previous quarter. Twitter's targeting and conversion tools helped lower cost per purchase and grow their VIP customer base.
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HOKA used X Business to celebrate nurses during the COVID-19 pandemic. The campaign focused on supporting healthcare workers and recognizing... their efforts. HOKA partnered with Jellyfish to deliver this message. The initiative received positive feedback from the community. HOKA strengthened its brand connection with healthcare professionals.
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Savage X Fenty used Twitter Ads to boost online traffic and attract new customers. The brand ran web traffic campaigns... with image and video ads to drive purchases. They focused on targeted audience segments and optimized creative content. As a result, they saw a 159% increase in quarterly scale from Q4 2020 to Q1 2021. Twitter Ads helped lower their cost per purchase and reach younger demographics.
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Mack Weldon used X's Shopify integration to boost their holiday campaign. They connected their X Ads account to Shopify for... easy pixel tracking and accurate conversion measurement. The campaign targeted urban men aged 30-60 with premium product ads. Mack Weldon achieved a 3.1X return on ad spend and a $1.90 CPM. They gained new customers and expanded their e-commerce reach on X.
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Savage X Fenty used Twitter Ads to drive more online traffic and attract new customers. The brand ran website-click campaigns... with image and video ads to promote new collections and special offers. They targeted fashion keywords, special occasions, and music fans to reach new audiences. By optimizing creatives and audience segments, Savage X Fenty saw a 159% increase in results compared to the previous quarter. The campaign delivered strong cost-per-purchase performance and helped grow their VIP customer base.
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Karl Taylor Education used X Business to boost brand awareness. They ran video ads to reach more people online. The... campaign led to a 33% increase in website visits. The team used Twitter Audience Platform for better targeting. This helped them connect with a wider audience. The results showed strong growth in digital engagement.
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Codefinity used Search Keywords Ads for Conversions on X to drive course enrollments. They aimed to turn tech learner curiosity... into sign-ups for data analytics and web technology courses. The campaign cut CPM by 80% and CPC by 40%. Codefinity saw a 3x return on ad spend. The ads reached learners at the right moment, boosting engagement and profitability.
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Codefinity used Search Keywords Ads for Conversions on X to boost course enrollments. The campaign cut CPM by 80% and... CPC by 40%. Codefinity saw a 3x increase in ROAS. Targeted ads reached tech learners at the right moment. Aleph Group supported the campaign for better results.
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Cambly used X Business to boost awareness during Black Friday. The campaign doubled website visits to over 70,000 across Saudi... Arabia. Cambly ran a 24-hour Twitter Takeover, driving a 21.3% engagement rate and 3.39% click-through rate. The campaign promoted a 60% discount, helping Cambly reach new users and increase brand visibility.
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AITSL used Twitter Takeover ads to engage people on World Teachers’ Day. The campaign aimed to celebrate teachers and increase... public interaction. AITSL achieved a 1,307% increase in engagement. The campaign ran for 24 hours and reached a wide audience. Brandwatch was used to monitor campaign impact.
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Yahoo! Shopping used Twitter app ads to improve in-app purchase operations. They saw a 12% increase in purchase completion. The... campaign also led to a 31% rise in new user acquisition. Additionally, there was a 24% boost in app engagement. Twitter ads helped Yahoo! Shopping reach more users and drive better results.
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Patreon used X Business to connect with creators on Twitter. They ran a campaign for 24 hours and reached over... 6 million users. The campaign used both CPM and CPC models. Patreon saw strong engagement and increased awareness. The platform helped Patreon build relationships with creators.
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Bolt used X Business to boost its brand awareness on Twitter. The campaign reached 5 million people in just one... week. Bolt saw a 57% increase in Twitter engagement. The campaign ran from June 6 to June 13, 2021. Bolt used social media to connect with more users and grow its online presence.
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Ahrefs used Twitter Ads to boost awareness for its new free product. The campaign targeted B2B audiences and aimed to... ensure a successful product launch. Ahrefs achieved 15,000 product signups and a 150% increase in engagement. The campaign ran for 48 hours and delivered strong results. Twitter Ads helped Ahrefs reach its goals quickly.
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YouTube partnered with X to promote NFL Sunday Ticket and YouTube TV. They used X's real-time insights to identify four... types of NFL fans. The teams built a custom "multiview engine" to deliver personalized game matchups to each fan type. The campaign drove over 560,000 extra impressions. 59% of fans who mentioned YouTube TV had never posted about the brand before.
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Monsha'at used X Ads vertical video ads to boost public awareness. The campaign achieved a 2.2X increase in ad recall... and a 1.7X increase in message association. Monsha'at aimed to reach a wide audience with engaging video content. The results show strong brand impact and improved message retention. X Ads helped Monsha'at connect with more people in Saudi Arabia.
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The National Lottery used X to boost brand association with Team GB during Paris 2024. The campaign drove a 12.5-point... lift in brand association, 10.5-point increase in ad recall, and 7.7-point rise in intent to buy. They used Velocity Ads and Trend Genius to join real-time Olympic conversations. The campaign targeted UK audiences with timeline and spotlight takeovers. The National Lottery reinforced its role as a key supporter of British athletes.
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INEGI used the X platform to promote the 2024 economic censuses campaign. The campaign aimed for 48 million impressions and... 377,000 interactions. X products like Timeline Takeover and Trend helped INEGI exceed these goals. The campaign achieved over 220 million impressions and 65,000 mentions. The cost per interaction was 45% lower than the benchmark, and CPM was 59% better than average.
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The Ministry of Culture used X to promote Saudi Arabia's Founding Day. They ran a campaign with Spotlight Takeover, Video... Ads, Reach Blocks, Branded Likes, Hashfetti, and Hashmojis. The campaign reached 81 million impressions and 12.5 million video views with a 37% view rate. Over 2 million Branded Like engagements and hundreds of thousands of interactive mentions boosted national pride. The campaign exceeded video view and engagement goals, driving strong cultural participation.
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Syfe used Twitter to reach the financial community. They ran a campaign that drove high website visits. The campaign achieved... a 2.4% click-through rate and a cost per site visit of 0.04 SGD. Syfe increased engagement and brand awareness with targeted ads. The results show strong digital marketing impact for financial services.
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EQONEX used Twitter Audience Platform to boost its brand awareness and engagement. The campaign focused on digital asset conversations on... Twitter. EQONEX achieved a 50% increase in click-through rate and a 9.68% engagement rate. The campaign also delivered a 6.5% conversion rate. EQONEX reached more than 128,000 users in 18 days.
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Naranja X used X Ads to target iOS users for app installs. They wanted to lower costs and reach more... high-value customers. By segmenting campaigns for iOS, they saw an 83% lower CPA and a 74% lower CPI compared to Android. The conversion rate reached 35%. The campaign exceeded expectations and delivered strong customer acquisition results.
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UNHCR used X Business to raise awareness about refugees during the COVID-19 pandemic. The campaign reached 25 million people and... generated 8.6 million video views. Engagement increased by 56% and 6,000 people joined the conversation. UNHCR worked with Blue State to share stories and facts about refugees on social media. The project helped more people understand the impact of COVID-19 on refugees.
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Movember used Twitter Ads in Australia to change how people think about men's health. The campaign reached 16,000 ad engagements... in just one day. Movember ran a Twitter Takeover to boost awareness and drive action. The campaign saw a 1,552% increase in engagement. Movember used social media to connect with more people and promote its cause.
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Unoentrecienmil used X Ads to drive support for childhood leukemia research. The campaign aimed for 250 leads at under €2... per lead. They targeted Spanish users with creative summer-themed ads. Real-time optimization and close collaboration with X helped boost results. The campaign delivered 559 qualified leads, 123% above target, at €1.76 per lead. Lead volume doubled expectations, showing strong digital fundraising impact.
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Salam used X Business to launch a National Day campaign in Saudi Arabia. They partnered with singer Ayed to create... a hero video anthem. The campaign included a National Day Takeover, immersive takeovers, and an auction campaign. The video reached 37 million views and over 124,000 post engagements. Salam exceeded their initial KPIs and increased brand affinity.
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NRJ Mobile used X Business to engage its 1. 7 million Twitter followers. The campaign featured a partnership with influencer...Philou, using GIFs and the hashtag #LafÃateNRJMobile. Over 900,000 interactions were recorded in just 24 hours. The campaign generated more than 7 million impressions. NRJ Mobile strengthened its brand presence and customer loyalty through social media engagement.
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e& used X to launch its #GoforMore campaign, aiming to shift from a telecom provider to a global tech group. The campaign used... X's branded features like Hashmojis, Hashfetti, and Custom Likes to boost engagement. Video Ads and Takeovers targeted key events for maximum visibility. The campaign achieved 1.9 million impressions and reached over 622,000 users in 24 hours. Nearly 97% of hashtag clicks happened during the Hashfetti event, showing strong audience interaction.
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GoMechanic used Twitter to increase app downloads at a lower cost. They saw a 79% rise in app installs and... a 53% drop in cost per install. GoMechanic ran campaigns with influencers and used Twitter's ad tools. The company compared results with Facebook and Google. Twitter helped them reach more car owners and grow their business.
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Al Faris Rent a Car used X Business to celebrate Saudi National Day on Twitter. The campaign reached over 5,000... cars and more than 30 branches. Engagement increased by 4.2%. The campaign generated 1.6 million impressions and 5,200 interactions. Al Faris worked with Dice Marketing and Advertising to achieve these results.
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Range Rover Sport used X retargeting to boost high-quality leads in Qatar and Kuwait. The campaign targeted users likely to... complete test drive forms using first-party data and geo-targeting. This approach led to a 21 percentage point increase in lead quality and a $7 lower cost per lead. The campaign delivered 14.6 million impressions and a 2.5% lower cost per lead than a similar campaign. JLR credits X for data-driven insights and campaign optimization.
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Manscaped used Twitter to share a life-saving message about testicular cancer. The campaign increased awareness and engagement. Manscaped saw a... 51.41% engagement rate. The cost per thousand impressions (CPM) was 3.17. Twitter helped Manscaped reach more people and spread important health information.
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Got Milk? used Twitter to build positive feelings about milk. They ran a campaign for National Milk Day. The campaign... increased engagement by 35%. They worked with Gallegos United to create "Milk Grams" for users. The campaign reached 6.8 million people. Got Milk? used Sprout Social to track results.
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ZOX used X's Shopify integration to boost holiday sales. They connected their X Ads account to Shopify for easy pixel... tracking and accurate conversion data. ZOX enabled AI-powered targeting to reach likely buyers. Their campaign saw a 3.8X increase in return on ad spend and a 62% drop in cost per purchase. The integration made campaign setup and tracking much simpler for ZOX.
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Powerhouse Museum used Twitter to boost important conversations about climate change. The museum ran the #Powerhouse100 campaign, hosting 100 climate-focused... discussions. Their Twitter Takeover reached 1.7 million impressions in 2021. The campaign increased engagement and awareness about climate issues. Surveys showed 97% of participants felt more informed after the campaign.
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Print. sa used Twitter to build brand awareness during the back-to-school season. The campaign led to a 14% increase in...engagement and a 400% rise in website visits. Print.sa ran a takeover campaign and used creative visuals to attract attention. The results showed strong growth in both online interest and customer interaction.
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Etihad Airways used Twitter to boost customer engagement and brand love. During a campaign, they achieved a 31% increase in... engagement rates. Over 11,000 users participated in the #EtihadFreeFlights contest. The campaign led to a 99% positive sentiment rate. Etihad also saw a 25% rise in brand mentions during the campaign period.
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Aeromexico used X to celebrate its 90th anniversary with a digital campaign. The campaign reached 64 million impressions and 257,000... interactions, outperforming benchmarks by 56% and 26% respectively. Aeromexico used Trend Takeover+, branded features, and scheduled notifications to engage younger audiences. The campaign achieved a CPM 72.5% lower than estimated and delivered 264% more impressions than planned. X became the second-highest impact channel for brand lift.
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Pom'Potes used Twitter to run a digital campaign targeting teenagers in France. The campaign featured three video ads and a... custom hashtag, #SnackEnScred, to drive engagement. Pom'Potes worked with Socialclub to create content with scenes of teens and schools. Twitter's targeting tools helped reach their main audience. The brand found Twitter better for conversations than Snapchat.
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X, formerly known as Twitter, has launched X Money, a new financial service leveraging Cross River Bank's technology. This invite-only service... offers real-time money transfers and a Visa debit card, targeting X's premium members. X Money aims to compete with established services like PayPal's Venmo by offering a 6% yield on deposits and 3% cashback on purchases.
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Digi Power X has secured a $19. 6 million, 24-month contract with SubQ AI for its NeoCloudz GPU-as-a-Service platform, marking...its first AI revenue. This agreement involves deploying NVIDIA Blackwell GPUs at Digi Power X's AI data center, supporting SubQ AI's expansion plans. The deal signifies the commercial launch of Digi Power X's AI infrastructure and positions NeoCloudz as a key player in GPU services.
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Rollick has expanded its reach into new industry segments, including trailers, industrial equipment, and spas. The company secured agreements with... OEMs like Novae and MAXX-D Trailers, enhancing its Aimbase platform to improve lead management and nurturing. This expansion aims to boost sales and customer repurchase rates by 15-25%. Rollick is also adapting its products to better serve these new segments.
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