Real-World Case Studies and Customer Success Stories with X Ads

Alat used X to launch its brand and reached 199. 2 million impressions. The campaign used video ads and frequency...cap features to boost engagement and lower costs. Alat saw a 22% drop in CPM and 31 million video views. The campaign targeted Saudi Arabia, the USA, UK, Japan, and GCC countries. This helped Alat build global awareness and strong brand visibility.
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INEGI used the X platform to promote the 2024 economic censuses. The campaign aimed for 48.5 million impressions and 377,778... interactions. X products like Timeline Takeover and Trend helped INEGI reach 195 million impressions and 701,000 interactions. The cost per interaction was 45% lower than the benchmark. CPM was 59% better than the industry average.
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The National Lottery UK used X's Trend Genius solution to boost brand association by 12. 5 points during Paris 2024....The campaign drove a 10.5-point lift in ad recall and a 7.7-point increase in intent to buy. The National Lottery ran planned and reactive ads, leveraging trend and timeline takeovers for maximum visibility. Real-time engagement tracked 466 athletes, ensuring the brand stayed relevant during key Olympic moments. The campaign highlighted the National Lottery’s role in funding Team GB athletes and inspired communities across the UK.
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X Shopify Integration helped Mack Weldon reach a 3. 1X return on ad spend. Their goal was 1.4X ROAS. They...used AI-powered Optimized Targeting and Shopify Pixel Measurement. The campaign cost $1.90 per 1,000 impressions. Mack Weldon gained new customers and boosted holiday sales.
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X Shopify Integration helped ZOX boost return on ad spend by 3. 8X and cut cost per purchase by 62%....ZOX used the Shopify app to connect X Ads with their store and enable pixel tracking. They also used AI-powered Optimized Targeting and carousel ads. The integration made campaign setup fast and improved conversion tracking. ZOX saw better results than with previous campaigns that did not use the integration.
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PedidosYa used X's ad solutions for a Copa América campaign in Argentina. The goal was to boost real-time engagement and... connect with football fans. They used takeovers, hashfetti, hashmoji, and special offers to drive interaction. The campaign achieved a 12 percentage point lift in message association, a 5 percentage point increase in purchase intent, and reached 5.8 million unique users. A brand survey confirmed PedidosYa's strong association with the national team.
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OSN+ used X's Timeline Takeover and Trend+ Takeover to promote House of the Dragon Season 2. The campaign reached 23.29... million impressions in Saudi Arabia and the UAE. OSN+ cut conversion costs by 48% and install costs by 21% on Takeover day. Video ads and exclusive content drove high engagement. X's ad solutions helped OSN+ boost awareness and viewership for the launch.
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Range Rover Sport used X's Audience Manager to retarget high-potential leads in Qatar and Kuwait. The campaign focused on users... likely to complete test drive forms, using first-party data and geo-targeting. This approach led to a 21 percentage point increase in lead quality and a $7 lower cost per lead. The campaign delivered 14.6 million impressions and improved test drive intent for the luxury SUV.
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The Saudi Investment Bank used X and Forbes Middle East to launch an anti-fraud awareness campaign. The campaign focused on... financial literacy and fraud prevention. They created video and podcast content to educate the public. The campaign achieved a 35.73% pre-roll view rate, 5.6 million pre-roll views, and 18.4 million video views. The bank positioned itself as a leader in tech-forward financial services and customer protection.
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X’s Spotlight Takeover and Video Ads helped the Ministry of Culture reach 81 million impressions for Founding Day. The campaign got... 12.5 million video views and a 37% video view rate. Interactive features like Branded Likes and Hashmojis drove 2 million engagements and 354,000 mentions. The campaign outperformed video view benchmarks and exceeded Branded Like goals. This boosted national pride and cultural conversation in Saudi Arabia.
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X Ads helped Naranja X, a fintech company in Argentina, reach iOS users. They used device segmentation and app install... campaigns to target high-value customers. The campaign cut CPA by 83% and CPI by 74% compared to Android. Conversion rate hit 35%. Naranja X exceeded their goals for customer acquisition and cost efficiency.
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YouTube and X partnered to promote NFL Sunday Ticket and YouTube TV. They used real-time insights from X to identify... four types of NFL fans. The campaign targeted these groups with a custom ad experience. This led to a 2x average YouTube TV engagement rate. 59% of fans who mentioned YouTube TV had never posted about the brand before.
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Wise. blue’s Automated Catalog Ads helped McDonald's Uruguay automate ad scheduling on X. The fast-food chain reduced manual work and...improved campaign efficiency. Automated ads launched and paused at the right time, boosting engagement rates and conversions. The solution optimized ad spend and made campaign management easier. McDonald's Uruguay saw better results with less effort using Wise.blue automation.
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Banco de Bogotá used a targeted campaign to promote its 'Cero Rollo' credit card with zero management fees. The bank focused... on balance transfers and card benefits to drive new credit card sign-ups. The campaign reached 1.5 million impressions and 700,000 unique users. Cost per click was $0.07. Credit card acquisitions increased 15 times from December to February. Data-driven audience segmentation and seasonal insights improved results.
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X's Takeover+ campaign helped e& achieve 1. 9 million impressions in 24 hours. The #GoforMore campaign used branded features like...Hashmojis and Hashfetti to boost engagement. Custom Likes increased user participation. The campaign reached over 662,000 users in one day. About 97% of hashtag clicks happened during the Hashfetti event. e& showed its shift from telecom to a global tech leader with this digital marketing strategy.
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The Zagreb Tourism Board used X to promote the Festival of Lights 2025. They ran a multi-phase campaign with video... ads, polls, and website cards to reach EU travelers. The campaign achieved a 68% lower CPM and 88% lower CPE than benchmarks. Engagement rate was 3.6 times higher than average. The campaign increased awareness and interest in Zagreb as a spring travel destination.
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X Ads helped alinma bank cut cost per install by 82% and triple app installs in just four months. The bank used... smart bidding, creative A/B testing, and platform-specific optimization to drive mobile app growth. They focused on both iOS and Android, reallocating budget to maximize results. Interest targeting included finance, technology, and mobile banking. The campaign made alinma bank's app a top choice for mobile banking in Saudi Arabia.
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Tequila Don Ramón used X's Spotlight, Timeline Takeover, and Hashfetti to launch a major campaign with Luis Miguel. The campaign drove... 24.7k interactions and a 1.44% engagement rate, nearly 3x the benchmark. The bundle achieved an 11.13% CTR, far above the 0.15% standard. Always-on efforts brought 32.3M impressions, while the launch bundle added 13.7M more. The campaign boosted brand visibility and engagement for this premium beverage brand.
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Budweiser used Premium Takeover formats to boost visibility during Lollapalooza Early Bird sales in Chile. The campaign targeted music lovers... and young adults, aiming to drive cultural relevance and brand love. Budweiser focused on engagement with contests and social buzz, working with Aleph and their media agency. The campaign positioned Budweiser as the top beer for music fans and increased share of voice during key festival moments.
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X Ads helped unoentrecienmil. org exceed their lead generation goals. The Spanish NGO used targeted video and image ads to...reach new supporters for childhood leukemia research. They achieved 123% above target for qualified leads and a €1.76 cost per lead. Lead volume was 100% over the original goal. Real-time optimization and close collaboration with X drove strong campaign results.
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Banco Guayaquil used X's Takeover formats for its #PromoParaTi Christmas campaign. The bank aimed to thank customers and boost participation... in a festive gift raffle. They used Scheduled Notifications, Unlock Posts, and Hashmoji to drive engagement. The campaign reached 7 million impressions and 160,000 user engagements, with a cost per engagement of $0.15. The campaign helped Banco Guayaquil connect with users and celebrate its recognition as Bank of the Year.
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X helped GIGABYTE AORUS boost reach by 82% and brand mentions by 73%. The campaign used traffic ads, Takeovers, and... Keyword Search Ads to target tech-savvy and AI-focused audiences. GIGABYTE streamed its "Leading Edge" launch live on X, aligning with COMPUTEX 2025. The campaign delivered 49 million impressions and reinforced GIGABYTE's leadership in gaming and AI hardware.
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Savage X Fenty used Twitter Ads to drive more online traffic and attract new customers. The lingerie brand ran a... website-clicks campaign with image and video ads. Their goal was to gain new VIP customers at the lowest cost per purchase. Twitter's targeting options helped them reach women aged 18 and up. The campaign promoted new collections and special offers in their online shop.
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Pom'Potes used Twitter to run a digital campaign targeting teenagers in France. The campaign featured three video ads and a... custom hashtag, #SnackEnScred, to drive engagement. Pom'Potes worked with Socialclub to create content with scenes of teens and schools. Twitter's targeting tools helped reach their main audience. The brand found Twitter better for conversations than Snapchat.
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