Smarter Ecommerce: Product updates, Customer stories, and Insights | 2026 Cuspera

Performance Max Optimization helped Decathlon Austria GmbH fix problems with Google Ads’ PMax campaigns. Decathlon struggled with wasted ad spend and lack of control, as PMax promoted only top seller...s and ignored key products. Using data-driven automation and predictive AI, Decathlon segmented products and pushed important items into the right campaigns. This led to a 52% increase in ROAS and 22% more revenue. The team saved time and focused on growing their own brands.
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Enhanced Performance Max helped Decathlon Austria boost their ecommerce results. Decathlon struggled with limited control in PMax, leading to poor budget use and missed opportunities for key products.... Using predictive AI and data-driven automation, they segmented products and prioritized their own brands and seasonal items. This approach gave them more control and better campaign alignment. As a result, Decathlon saw a 22% increase in revenue and a 52% uplift in ROAS year over year.
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Globetrotter used smec's automation software to improve paid search performance. They wanted to promote a large product range and grow revenue. smec set up smart campaign structures and automated bid...ding. They used Query Sculpting and Keyword Sourcing to target ads better. Globetrotter saw a 26% increase in impressions, a 44% higher conversion rate, and 71% more conversions.
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Shopping Ads helped Mountain Warehouse grow in international markets. They split campaigns by device to improve mobile and tablet results. Advanced bid strategies let them push high-margin and availa...ble products more. Revenue in the UK rose by 91% and 101% year-over-year in April and May 2019. ROAS increased by 17% in June. In the US, revenue grew by over 300% in May 2019. CPCs dropped, and conversions went up across all countries.
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Performance Max Optimization helped Myprotein boost revenue in the sports nutrition market. THG struggled with Google Ads’ PMax, losing control and wasting budget. smec’s software let Myprotein segme...nt products by price, type, and profitability. They used custom metrics to target high-conversion and new customer products. Tailored campaigns refreshed daily matched business goals. Myprotein saw a 522% revenue increase in Ireland and 148% in Japan. The team gained better campaign control and expertise.
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smec Campaign Orchestrator helped Karaca boost revenue by 56% and profit by 18%. Karaca faced slow growth in the UK e-commerce market and needed better control over Google Ads. The solution used a th...ree-part Performance Max framework, real-time business data, and product goal grouping. Karaca cut non-converting SKUs by 47% and increased ROAS by 31%. The new setup gave Karaca more control, transparency, and a scalable ad strategy.
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