Latest Product Updates and Feature Enhancements on Walkbase
In-Store Attribution: How Retailers Can Prove ROI
Walkbase's technology enhances in-store attribution by providing privacy-compliant data and analytics, enabling retailers to measure the effectiveness of retail media campaigns. This technology conne...cts media spend to real-world customer actions, proving ROI and optimizing campaigns. Walkbase's tools track metrics like foot traffic, dwell time, and sales lift, helping retailers justify ad pricing and build stronger advertiser relationships.
Stratacache launches Walkbase IntelliCount, a new occupancy management solution using 3D cameras and cloud analytics to enhance customer experience and adhere to COVID-19 guidelines.
STRATACACHE Launches Walkbase TREQ, A Sensor-Based Solution for High Accuracy Consumer Analytics
Stratacache introduces Walkbase TREQ, a tool for analyzing consumer behavior in various industries using sensors and dashboards for enhanced sales and communication.
Mergers, Acquisitions, and Business Moves by Walkbase
STRATACACHE Continues Growth with Acquisition of Walkbase
Stratacache acquires Walkbase to enhance in-store analytics, strengthening their shopper engagement portfolio with advanced mobile tracking and AI-based ad targeting systems.
STRATACACHE APPOINTS DIRECTOR OF BUSINESS DEVELOPMENT EMEA FOR WALKBASE
STRATACACHE has appointed Chris McLelland as director of business development, EMEA, for Walkbase. McLelland will drive retail partnerships and expand Walkbases in-store analytics and marketing techn...ology across Europe. His appointment aligns with Walkbases recent deployments in French Basic-Fit locations and upcoming rollouts with major national retail chains.
STRATACACHE Announces Ben Reynolds as Vice President of Business Development for Walkbase Platform
Stratacache appointed Ben Reynolds as VP of Business Development for Walkbase, focusing on product strategy and location-based analytics. The Walkbase website and branding were refreshed.
H-E-B and STRATACACHE Announce Expansion of Innovation Partnership
H-E-B and Stratacache enhance their partnership using Walkbase solutions to improve customer experiences through actionable data and insights in-store.
