Latest Product Updates and Feature Enhancements on Vistar Media
Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally
Vistar Media has upgraded its demand-side platform (DSP) to simplify global digital out-of-home (DOOH) campaign activation. The enhanced DSP allows advertisers to manage campaigns across multiple cou...ntries from a single account, supporting cross-currency transactions and unified audience targeting. This upgrade aims to streamline campaign management and improve return on investment for advertisers worldwide.
Vistar Media shows 3D motion lifts DOOH brand awareness by 67%
Vistar Media released "Science in Motion," a research report in partnership with Omnicom Media and JCDecaux, highlighting the impact of motion and 3D creative formats in digital out-of-home advertisi...ng. The study found 3D motion significantly boosts brand awareness by 67% compared to static ads. The research offers insights for advertisers on leveraging motion and 3D within campaign constraints.
Vistar Media research reveals 3D motion creative is 67% more effective ...
Vistar Media, in collaboration with Omnicom Media and JCDecaux, released a research report titled 'Science in Motion,' highlighting the effectiveness of 3D motion creative in digital out-of-home (DOO...H) advertising. The study found that 3D motion creatives are 67% more effective in driving brand awareness compared to static ads, with significant improvements in ad recall and top-of-mind awareness. The report provides insights for optimizing creative strategies in DOOH campaigns.
Vistar Media Launches New Vistar Academy Certification: 'Accelerate: Strategic Creative in DOOH - The Manila Times
Vistar Media has introduced a new certification program, 'Accelerate: Strategic Creative in DOOH,' through its Vistar Academy. This initiative aims to enhance skills in digital out-of-home (DOOH) adv...ertising, focusing on strategic creativity.
Vistar Media debuts Programmatic Guaranteed service
Vistar Media has launched Programmatic Guaranteed, a service for buying and selling out-of-home (OOH) advertising campaigns. This service allows advertisers to secure delivery and pricing on select i...nventory, enhancing visibility and budget commitments for media owners. It supports various programmatic transaction types and offers features like inventory reservation, automated pacing, and seamless activation to improve delivery assurance and scalability.
Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising - GlobeNewswire
Vistar Media has launched Programmatic Guaranteed (PG), enhancing out-of-home advertising by combining the certainty of direct deals with the flexibility of programmatic buying. PG allows advertisers... to secure guaranteed delivery and pricing, while media owners gain better visibility and budget commitments. This solution automates pacing and streamlines campaign execution, ensuring efficiency and reliability during high-demand periods.
Strategic Partnerships and Integrations of Vistar Media
Swiftly & Vistar Media Extend Retail Media into DOOH
Swiftly and Vistar Media have formed a strategic partnership to integrate retail media solutions into the digital out-of-home (DOOH) advertising space. This collaboration combines Swiftly's retail me...dia platform with Vistar's programmatic DOOH technology, enabling advertisers to target audiences across both digital and physical environments. The alliance aims to enhance omnichannel marketing by providing closed-loop attribution and improving ROI visibility for ad investments.
Vistar Media and TikTok Collaborate On Digital OOH
Vistar Media and TikTok have partnered to expand TikTok's advertising into digital out-of-home (DOOH) formats. This collaboration allows brands to extend TikTok-first creative content beyond mobile, ...using Vistar's technology to deliver programmatic ads across various DOOH screens. The partnership aims to enhance brand storytelling and audience engagement by integrating mobile and out-of-home advertising.
Vistar Media & TikTok Scale "Out-of-Phone" DOOH Creativity
Vistar Media and TikTok have partnered to integrate TikTok's "Out of Phone" campaign into Digital Out of Home (DOOH) advertising. This collaboration allows brands to deliver TikTok's mobile-first, sh...ort-form video content programmatically across Vistar's DOOH network, including billboards and urban panels. The partnership aims to bridge online and offline advertising, enabling omnichannel marketing campaigns.
Swiftly Expands Omnichannel Reach with Vistar Media DOOH ...
Swiftly and Vistar Media have partnered to integrate digital out-of-home (DOOH) advertising into Swiftly's retail media platform. This collaboration leverages Vistar Media's network of 1.1 million sc...reens to enhance omnichannel campaigns, offering closed-loop measurement and audience targeting. The integration aims to connect brands with shoppers at the point of sale, enhancing campaign effectiveness and revenue tracking.
Vistar Media Partners with ABCS Insights to Quantify Sales Lift from Digital Out-of-Home Campaigns - PR Newswire
Vistar Media has partnered with ABCS Insights to enhance the measurement of sales lift from digital out-of-home (DOOH) campaigns. This collaboration allows Vistar Media clients to quantify the impact... of their DOOH advertising on retail and e-commerce sales. By integrating ABCS Insights' geolocation technology and sales data, the partnership aims to provide precise measurement of incremental sales lift, enhancing transparency and accountability in the DOOH space.
Rapport , Vistar Media team with UniLED for DOOH programmatic campaign verification
Vistar Media and Rapport have partnered with UniLED to enhance digital out-of-home (DOOH) advertising campaign verification in the U.S. The collaboration aims to improve transparency and accountabili...ty through UniLED's UniLIVE platform, offering advertisers detailed performance insights and real-time optimization capabilities. This partnership seeks to build trust and efficiency in the DOOH sector by providing independent verification of ad delivery and performance.
Vistar Media powers Jolly Billboard programmatic growth in NZ
Vistar Media has partnered with Jolly Billboards to enhance programmatic advertising across New Zealand. Jolly Billboards will utilize Vistar's ad server, media player, and mediation solutions to man...age its network of 150 billboards. This collaboration has already increased programmatic revenue and advertiser engagement for Jolly. Vistar's technology supports efficient campaign delivery and operational stability, allowing Jolly to focus on creative campaigns and growth initiatives.
National CineMedia Expands Programmatic Inventory Through New Partnership with Vistar Media - Business Wire
National CineMedia (NCM) has partnered with Vistar Media to make NCMs cinema advertising inventory available programmatically through the Vistar Media platform. This collaboration enables advertisers... to access NCMs on-screen and lobby digital assets using Vistars demand-side platform, expanding programmatic out-of-home (OOH) advertising options for brands seeking premium cinema audiences. The partnership strengthens Vistar Medias position in the digital OOH ecosystem and broadens inventory access for media buyers.
Leadership and Executive Team Updates at Vistar Media
Vistar Media boosts Singapore team with new hires
Vistar Media has expanded its Singapore team by appointing Haravin K as senior business director, Dawn Neca as account director, and Tissany Tan as account executive. This move supports the growing d...emand for programmatic digital out-of-home (pDOOH) advertising across Southeast Asia. The new hires bring extensive experience in digital and programmatic advertising, aiming to enhance Vistar Media's service offerings in the region.
Vistar Media expands Singapore team amid DOOH growth
Vistar Media has expanded its Singapore team with three new appointments to meet the growing demand for programmatic digital out-of-home (DOOH) advertising in Southeast Asia. Haravin K, Dawn Neca, an...d Tissany Tan join as Senior Business Director, Account Director, and Account Executive, respectively. This expansion aims to enhance Vistar Media's capability in delivering creative-led, data-driven DOOH campaigns across the region.
Vistar Media expands Singapore team as programmatic DOOH demand rises ...
Vistar Media is expanding its team in Singapore to meet the growing demand for programmatic Digital Out-of-Home (DOOH) advertising. This strategic move involves hiring two senior executives to streng...then their presence in Southeast Asia and capitalize on the rising interest in programmatic DOOH solutions.
Vistar Media appoints Oliver Goodge as Enterprise Sales Director, EMEA
Vistar Media has appointed Oliver Goodge as Enterprise Sales Director for EMEA. Goodge will lead the expansion of Vistar Media's enterprise solutions, focusing on modernizing digital out-of-home oper...ations and driving revenue growth. He brings over a decade of programmatic experience and will work closely with media owners and retailers to enhance digital OOH inventory management.
