Latest Product Updates and Feature Enhancements on Vistar Media
Vistar Media debuts Programmatic Guaranteed service
Vistar Media has launched Programmatic Guaranteed, a service for buying and selling out-of-home (OOH) advertising campaigns. This service allows advertisers to secure delivery and pricing on select i...nventory, enhancing visibility and budget commitments for media owners. It supports various programmatic transaction types and offers features like inventory reservation, automated pacing, and seamless activation to improve delivery assurance and scalability.
Vistar Media Launches Programmatic Guaranteed, Bringing Predictability & Precision to Out-of-Home Advertising - GlobeNewswire
Vistar Media has launched Programmatic Guaranteed (PG), enhancing out-of-home advertising by combining the certainty of direct deals with the flexibility of programmatic buying. PG allows advertisers... to secure guaranteed delivery and pricing, while media owners gain better visibility and budget commitments. This solution automates pacing and streamlines campaign execution, ensuring efficiency and reliability during high-demand periods.
Vistar Media's Traditional Out-of-Home Planning Software, Adstruc, is Now Available to the Canada Marketplace
Vistar Media has launched its Adstruc out-of-home planning software in the Canadian market. Adstruc enables advertisers and agencies to plan, manage, and optimize traditional out-of-home advertising ...campaigns. This expansion gives Canadian marketers access to advanced tools for campaign planning and media buying in the out-of-home advertising sector.
Strategic Partnerships and Integrations of Vistar Media
Rapport , Vistar Media team with UniLED for DOOH programmatic campaign verification
Vistar Media and Rapport have partnered with UniLED to enhance digital out-of-home (DOOH) advertising campaign verification in the U.S. The collaboration aims to improve transparency and accountabili...ty through UniLED's UniLIVE platform, offering advertisers detailed performance insights and real-time optimization capabilities. This partnership seeks to build trust and efficiency in the DOOH sector by providing independent verification of ad delivery and performance.
Vistar Media powers Jolly Billboard programmatic growth in NZ
Vistar Media has partnered with Jolly Billboards to enhance programmatic advertising across New Zealand. Jolly Billboards will utilize Vistar's ad server, media player, and mediation solutions to man...age its network of 150 billboards. This collaboration has already increased programmatic revenue and advertiser engagement for Jolly. Vistar's technology supports efficient campaign delivery and operational stability, allowing Jolly to focus on creative campaigns and growth initiatives.
National CineMedia Expands Programmatic Inventory Through New Partnership with Vistar Media - Business Wire
National CineMedia (NCM) has partnered with Vistar Media to make NCMs cinema advertising inventory available programmatically through the Vistar Media platform. This collaboration enables advertisers... to access NCMs on-screen and lobby digital assets using Vistars demand-side platform, expanding programmatic out-of-home (OOH) advertising options for brands seeking premium cinema audiences. The partnership strengthens Vistar Medias position in the digital OOH ecosystem and broadens inventory access for media buyers.
Vistar Media Announces New Global Data Partnership with - GlobeNewswire
Vistar Media and Spotzi have formed a global data partnership to enable unified audience targeting for cross-border out-of-home (OOH) advertising campaigns. This collaboration integrates Spotzis loca...tion and audience data with Vistar Medias programmatic OOH platform, allowing advertisers to plan and activate campaigns across multiple countries with consistent audience segments and measurement. The partnership aims to streamline international OOH media buying and improve campaign effectiveness for global brands.
Quad expands digital in-store ad capabilities with Vistar Media | Quad
Vistar Media has partnered with Quad/Graphics to integrate its ad server and supply-side platform into Quad's In-Store Connect retail media network. This collaboration enables CPG brands to automate ...and optimize in-store advertising campaigns, offering real-time programmatic bidding and targeted shopper engagement in retail environments.
