Vistar Media Overview

Vistar Media transforms how businesses engage with audiences through out-of-home (OOH) and digital out-of-home (DOOH) advertising. By collaborating with enterprise brands, agencies, and media owners globally, Vistar Media enables impactful storytelling in public spaces. This platform helps businesses reach consumers effectively, whether around the corner or across the globe. With Vistar Media, brands can integrate their narratives into everyday environments, capturing attention and driving engagement in a mobile-first world.

Use Cases

Customers recommend Advertisement, Business Development, Media Planning, as the business use cases that they have been most satisfied with while using Vistar Media.

Other use cases:

  • Market Research
  • Campaign Management
  • Partner Marketing
  • International Marketing
  • Trade Show Marketing
  • Collaboration
  • Engaging And Following Up
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Business Priorities

Enter New Markets Internationally Or Locally and Build Brand Awareness are the most popular business priorities that customers and associates have achieved using Vistar Media.

Other priorities:

  • Improve Digital And Social Presence
  • Improve ROI
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Vistar Media Use-Cases and Business Priorities: Customer Satisfaction Data

Peer review evidence (same sources as the product rating summary)

"...Considering the ongoing scrutiny of ad practices on social and digital platforms, as well as highly-targeted political ads this election season, 2020 will be a critical turning point for brands to embrace DOOH, said Michael Provenzano, co-founder and CEO, Vistar Media...." Programmatic OOH Spend Through Vistar Media Grew 80% in 2019
"Toyota used programmatic digital out-of-home (DOOH) to launch its new Camry. The goal was to reach three urban audience segments: business professionals, family-focused investors, and tech enthusiasts. Toyota used targeted tactics to connect with high-value consumers in busy city areas. The creative strategy focused on capturing attention in high-traffic locations. This was Toyota's first time using programmatic DOOH for a campaign." https://www.vistarmedia.com/lp-toyota-thailand-case-study
"Otrivine used Vistar Media's demand-side platform (DSP) for a digital out-of-home (DOOH) campaign during winter. The challenge was to stand out among many cold and flu brands and reach shoppers at the right time. Otrivine used symptom-based targeting, real-time weather triggers, and proximity to retail stores. The campaign led to a 23% lift in product awareness, 18% lift in consideration, 14% lift in purchase intent, and 11% lift in brand preference." https://www.vistarmedia.com/case-studies/haleon-otrivine-dooh

Vistar Media, belong to a category of solutions that help Mobile Advertising. Each of them excels in different abilities. Therefore, determining the best platform for your business will depend on your specific needs and requirements.

Vistar Media specializes in out of home advertising and DOOH. Services are provided to enterprise brands, agencies, and media owners worldwide.

Vistar Media Customer wins, Customer success stories, Case studies

 

Spa Reine - Retail - Medium

Spa, Belgium

Spa Reine used Vistar Media’s Programmatic Guaranteed to boost brand awareness in the Netherlands. The campaign targeted health-conscious commuters with digital out-of-home ads in train stations. Tim...e-based targeting and high-impact video reinforced Spa’s message of purity and quality. This was the first campaign in the region to use Programmatic Guaranteed, ensuring reliable delivery and flexible buying. The result was stronger brand associations and increased consideration among the target audience.

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PAK’nSAVE - Retail - Large

Auckland, New Zealand

PAK’nSAVE used Vistar Media to launch a programmatic digital out-of-home (DOOH) campaign. The campaign delivered over 26 million impressions and updated price messaging weekly using NielsenIQ data. C...reative was tailored by store location, making savings clear for shoppers. Automation allowed for always-on, real-time updates across New Zealand. The campaign won Best Data Driven Marketing Campaign at the NZ Marketing Awards 2025.

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Orange Barrel Media - Media Production - Medium

Columbus, USA

Orange Barrel Media used the Vistar ad server to scale interactive digital out-of-home campaigns. The creative companion feature kept ads visible during user engagement on touch-enabled kiosks. Vista...r’s APIs let OBM fully integrate this into their custom player. The solution supported both loop and impression-based campaigns, reducing manual work. OBM saw faster sales, less operational burden, and new revenue from premium interactive deals.

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ANWB Retail - Retail - Large

The Hague, Netherlands

Vistar Media helped ANWB Retail boost store visits using location-based DOOH ads. The campaign targeted shoppers near ANWB stores with timely offers and creative tailored to each location. ANWB saw a... 7% increase in brand awareness, 8% rise in consideration, and 8% lift in purchase intent. Sales of promoted products, like camping chairs, went up across the Netherlands. The strategy combined dynamic targeting, premium placements, and creative analysis for measurable results.

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Voilà - Consumer Services - Large

Vistar Media's demand-side platform and weather triggers helped Voilà boost grocery delivery sales in Ontario and Quebec. The campaign used digital out-of-home ads with real-time weather data to targ...et shoppers near supermarkets. Voilà saw a 9% lift in awareness, 23% lift in consideration, and 34% lift in purchase intent. The strategy delivered timely, relevant messages in both English and French. Contextual, data-driven storytelling drove measurable results for Voilà's e-commerce grocery service.

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PAK’nSAVE - Retail - Large

Vistar Media's Demand-Side Platform and dynamic creative helped PAK’nSAVE run a programmatic DOOH campaign. The brand used real-time price messaging and localised creative to highlight savings at eac...h store. Over two years, the campaign delivered 26+ million impressions and always-on visibility. Weekly updates reinforced PAK’nSAVE's lowest-price promise and built trust with shoppers. The campaign won Best Data Driven Marketing Campaign at the NZ Marketing Awards 2025.

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Vistar Media Features

  • Low
  • Medium
  • High
FEATURE RATINGS AND REVIEWS
Custom Reports

4.46/5 ★

Read Reviews (6)
Analytics

4.36/5 ★

Read Reviews (5)
CAPABILITIES RATINGS AND REVIEWS
Custom Reports

4.46/5 ★

Read Reviews (6)
Analytics

4.36/5 ★

Read Reviews (5)

Software Failure Risk Guidance

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for Vistar Media

Top Failure Risks for Vistar Media

Vistar Media, Inc. News

Product

Vistar Media Upgrades DSP to Simplify DOOH Campaign Activation Globally

Vistar Media has upgraded its demand-side platform (DSP) to simplify global digital out-of-home (DOOH) campaign activation. The enhanced DSP allows advertisers to manage campaigns across multiple countries from a single account, supporting cross-currency transactions and unified audience targeting. This upgrade aims to streamline campaign management and improve return on investment for advertisers worldwide.

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Product

Vistar Media shows 3D motion lifts DOOH brand awareness by 67%

Vistar Media released "Science in Motion," a research report in partnership with Omnicom Media and JCDecaux, highlighting the impact of motion and 3D creative formats in digital out-of-home advertising. The study found 3D motion significantly boosts brand awareness by 67% compared to static ads. The research offers insights for advertisers on leveraging motion and 3D within campaign constraints.

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Product

Vistar Media research reveals 3D motion creative is 67% more effective ...

Vistar Media, in collaboration with Omnicom Media and JCDecaux, released a research report titled 'Science in Motion,' highlighting the effectiveness of 3D motion creative in digital out-of-home (DOOH) advertising. The study found that 3D motion creatives are 67% more effective in driving brand awareness compared to static ads, with significant improvements in ad recall and top-of-mind awareness. The report provides insights for optimizing creative strategies in DOOH campaigns.

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Partnership

Swiftly & Vistar Media Extend Retail Media into DOOH

Swiftly and Vistar Media have formed a strategic partnership to integrate retail media solutions into the digital out-of-home (DOOH) advertising space. This collaboration combines Swiftly's retail media platform with Vistar's programmatic DOOH technology, enabling advertisers to target audiences across both digital and physical environments. The alliance aims to enhance omnichannel marketing by providing closed-loop attribution and improving ROI visibility for ad investments.

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Vistar Media, Inc. Profile

Company Name

Vistar Media, Inc.

Company Website

https://www.vistarmedia.com/home

HQ Location

149 5th Ave, 6th Floor, New York, 10010, US

Employees

101-250

Social

Facebook Linkedin Twitter

Financials

SEED