Vistar Media: Use-Cases, Insights and Reviews | 2025 Cuspera

Vistar Media's demand-side platform (DSP) powered PrizePicks' digital out-of-home (DOOH) campaign. PrizePicks used both programmatic and direct OOH buys to reach sports fans near major venues. The ca...mpaign drove an 80% lift in consideration, 121% lift in message association, and 103% lift in brand favorability. Influencer creative and local targeting boosted engagement. The strategy helped PrizePicks stand out in the crowded daily fantasy sports market.
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Vistar Media's weather trigger solution helped Kamik boost awareness and sales of rain and winter boots in Montreal and Toronto. Kamik used digital out-of-home (DOOH) ads that changed based on local ...weather, like rain, snow, or cold. The campaign reached both English and French audiences with creative ads in both languages. Kamik placed ads in places like bus shelters, subways, and near retail stores. The campaign showed how weather-triggered DOOH can connect brands to real-time consumer needs.
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Vistar Media helped Guinness boost sales with a programmatic out-of-home campaign. The campaign used weather triggers to show ads when temperatures dropped below 7°C. This led to an 18% increase in r...evenue year-over-year and a 15% rise in foot traffic to pubs. Brand salience grew by 3 points and brand power increased by 17%. Guinness won major marketing awards for this campaign.
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Toyota used programmatic digital out-of-home (DOOH) to launch its new Camry. The goal was to reach three urban audience segments: business professionals, family-focused investors, and tech enthusiast...s. Toyota used targeted tactics to connect with high-value consumers in busy city areas. The creative strategy focused on capturing attention in high-traffic locations. This was Toyota's first time using programmatic DOOH for a campaign.
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Otrivine used Vistar Media's demand-side platform (DSP) for a digital out-of-home (DOOH) campaign during winter. The challenge was to stand out among many cold and flu brands and reach shoppers at th...e right time. Otrivine used symptom-based targeting, real-time weather triggers, and proximity to retail stores. The campaign led to a 23% lift in product awareness, 18% lift in consideration, 14% lift in purchase intent, and 11% lift in brand preference.
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