Viant To Employ Ad Fontes Media's News Reliability And Bias Technology
Viant will integrate Ad Fontes Media's news reliability and bias technology into its platform. This collaboration aims to enhance the accuracy and trustworthiness of news content within Viant's digit...al advertising ecosystem.
Viant Technology Inc. and Ad Fontes Media Enter Partnership to Enable ...
Viant Technology Inc. and Ad Fontes Media have formed a partnership to enhance digital advertising solutions. This collaboration aims to integrate Ad Fontes Media's media bias ratings into Viant's ad...vertising platform, providing advertisers with more informed media buying decisions.
Viant Taps Ad Fontes to Bring 'News Bias' Targeting to CTV
Viant has partnered with Ad Fontes Media to introduce 'News Bias' targeting for connected TV (CTV). This integration allows advertisers to target CTV news inventory based on content reliability and p...olitical bias scores, using Ad Fontes Medias framework. This feature, now live on Viant's platform, is a first for CTV, enabling advertisers to select programming based on specific quality thresholds.
Viant partners with Ad Fontes Media to introduce granular bias and ...
Viant has partnered with Ad Fontes Media to launch a tool that allows advertisers to target connected TV news shows based on reliability and political bias. This innovation, a first in the industry, ...offers granular content control and is integrated into the Viant platform. The partnership aims to enhance brand safety and encourage more ad spending in news.
Viant and Ad Fontes Media Launch New Ad Tools for CTV News Inventory
Viant Technology Inc. has partnered with Ad Fontes Media to introduce new tools for connected TV (CTV) news inventory. This collaboration allows advertisers to target news content based on reliabilit...y, addressing concerns about associating ads with polarizing news. The integration enables advertisers to reach trusted news environments, enhancing ad performance and audience engagement.
Viant and Ad Fontes Media Bring Political Bias-Based Targeting to CTV ...
Viant Technology has partnered with Ad Fontes Media to introduce political bias-based targeting for Connected TV (CTV) news. This collaboration allows advertisers to target reliable news content usin...g Ad Fontes' bias and reliability framework integrated into Viant's platform. The partnership aims to enhance ad precision and effectiveness in news environments, addressing challenges in programmatic advertising.
WHOOP picks Viant as its CTV ad platform in a multi-year deal
Viant Technology Inc. and WHOOP have entered a multi-year strategic partnership, with Viant becoming WHOOP's DSP of Record for connected television advertising. This agreement focuses on household-le...vel targeting and incrementality measurement to enhance WHOOP's subscriber acquisition strategy. Announced on March 5, 2026, the partnership leverages Viant's identity infrastructure and contextual intelligence capabilities to support WHOOP's expansion in CTV advertising.
Viant Technology Inc. has entered a multi-year strategic partnership with WHOOP, a leader in wearable technology. Viant will serve as WHOOP's DSP of Record, leveraging its expertise in Connected TV (...CTV) to enhance WHOOP's marketing strategy. This collaboration aims to drive measurable growth through precise CTV activation, emphasizing transparency and performance.
Viant Technology Inc. has been selected by WHOOP as its strategic ad platform, establishing a multi-year partnership. Viant will serve as WHOOP's DSP of Record, leveraging its connected TV expertise ...to enhance WHOOP's brand growth through precise CTV activation. The partnership emphasizes Viant's leadership in CTV, focusing on transparency and measurable growth.
Viant and Wurl Partner on Scene - Level CTV Targeting and Measurement
Viant Technology Inc. and Wurl have partnered to integrate Viant's DSP with Wurl's scene-level CTV targeting and measurement capabilities. This collaboration introduces the first DSP to offer scene-l...evel contextual intelligence across Connected Television, leveraging IRIS.TV's IRIS_ID and Wurl's proprietary technologies. The integration enhances advertisers' ability to align messaging with on-screen content, improving engagement and outcomes in the CTV advertising space.
Viant Integrates With Wurl To Enable Scene - Level CTV Targeting & Measurement
Viant Technology Inc. has integrated with Wurl to offer scene-level contextual intelligence in Connected Television (CTV) advertising. This integration, powered by IRIS.TVs IRIS_ID and Wurls BrandDis...covery, allows advertisers to align messaging with on-screen context in real-time. The partnership enhances Viant's Demand-Side Platform (DSP) capabilities, enabling access to premium Free Ad-Supported Streaming TV (FAST) inventory via Open Real Time Bidding (oRTB).
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Viant Technology has integrated its demand-side platform with LG Ad Solutions, enabling advertisers to access LG's premium smart-TV inventory across 45 million connected devices in the U.S. This inte...gration enhances addressable advertising capabilities, offering precision targeting, direct access to LG Smart TVs, and content-level contextual targeting. It aims to improve advertising efficiency and maximize ROI by leveraging Viant's identity solutions and IRIS.TV's contextual intelligence.
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV - StreetInsider
Viant Technology Inc. has integrated with LG Ad Solutions to enhance addressable advertising in the connected TV (CTV) ecosystem. This strategic partnership allows advertisers to access LG's smart TV... inventory via Viant's DSP, enabling precise audience targeting and improved campaign performance. The integration leverages Viant's identity solutions and LG's premium CTV inventory to offer advertisers greater precision, scale, and transparency in reaching streaming audiences.
Viant Technology (DSP) Expands Its Advertising Data Capabilities With A ...
Viant Technology Inc. completed its acquisition of TVision Insights, enhancing its advertising data capabilities. This acquisition strengthens Viant's position in connected TV and audience measuremen...t by integrating TVision's attention analytics into its platform. The move is expected to boost Viant's advertising spend and competitive edge in AI-driven advertising analytics.
Viant closes TVision deal, putting real attention data inside the buy
Viant Technology has completed its $40 million acquisition of TVision Insights, integrating TVision's attention measurement technology into its programmatic advertising platform. This acquisition int...roduces an attention-adjusted CPM, allowing Viant to offer market-wide independent measurement across linear, CTV, and streaming environments. The integration enhances Viant's platform by embedding real-time viewer engagement data, differentiating it from platforms relying on self-reported metrics.
Press Release: Viant Technology Closes Acquisition of TVision Insights
Viant Technology has completed its acquisition of TVision Insights, enhancing its capabilities in digital advertising analytics. This strategic move aims to bolster Viant's data-driven advertising so...lutions by integrating TVision's advanced TV measurement technology.
Viant Technology Closes Acquisition of TVision Insights
Viant Technology has completed the acquisition of TVision Insights, enhancing its platform with TVision's attention measurement capabilities. This integration allows Viant to offer market-wide, indep...endent measurement across linear and CTV, introducing metrics like attention-adjusted CPM. This acquisition aims to improve ad targeting and measurement by leveraging verified human attention signals.
Viant to Acquire TVision in $40M Attention Data Deal
Viant Technology, a programmatic advertising platform, will acquire TVision Insights for $40 million. This acquisition aims to integrate TVision's viewer-attention measurement with Viant's ad-buying ...tools, enhancing advertisers' ability to plan and measure TV campaigns across various platforms. The deal involves $22.5 million in cash and $17.5 million in stock, expected to close in Q2 2026.
Viant acquires TVision to realize CTV advertising trifecta
Viant has acquired TVision Insights for $40 million to enhance its connected TV advertising capabilities. This acquisition, involving cash and stock, aims to integrate TVision's attention measurement... technology with Viant's existing solutions, improving inventory valuation and ad performance. The deal completes Viant's strategy to offer identity, context, and verified attention for advertisers, addressing fragmentation in the CTV landscape.
Viant to buy TVision for $40M in attention measurement push
Viant has agreed to acquire TVision for $40 million, integrating TVision's attention measurement technology into Viant's programmatic buying platform. This acquisition aims to enhance Viant's DSP by ...incorporating attention signals, improving ad planning and measurement. The deal is expected to close in Q2 2026, marking a strategic move to strengthen Viant's position in the competitive CTV advertising landscape.
Viant: $40 Million Acquisition Of TVision Enhances AI-Powered ...
Viant Technology has agreed to acquire TVision Insights for $40 million, integrating TVision's attention measurement capabilities into its AI-powered advertising platform. This acquisition aims to en...hance Viant's programmatic advertising by providing advertisers with a comprehensive view of viewer engagement across TV and streaming platforms. The deal involves $22.5 million in cash and $17.5 million in Viant stock and is expected to close in Q2 2026.
Viant Technology to Buy TVision, Pushing Advertisers From CPMs to ...
Viant Technology plans to acquire TVision for $40 million, integrating its viewer attention signals into Viant's DSP to create an "attention-adjusted CPM." This acquisition aims to shift advertiser f...ocus from traditional impression-based metrics to attention-based optimization in TV advertising. The deal is expected to close in Q2 2026, with integration enhancing Viant's AI-powered platform for real-time ad planning and targeting.
Viant Announces Agreement to Acquire TVision Strengthening Its AI ...
Viant Technology Inc. has entered into a definitive agreement to acquire TVision Insights for $40 million, enhancing its AI-powered programmatic advertising platform. This acquisition integrates TVis...ion's attention measurement technology into Viant's platform, offering advertisers an unbiased view of TV advertising performance. The transaction is expected to close in Q2 2026.
Viant, a public adtech company, has agreed to acquire TVision for $40 million, with $22.5 million in cash and $17.5 million in stock. This acquisition will enable Viant to measure the entire TV marke...t, enhancing its capabilities across linear TV, open CTV, and walled gardens. TVision specializes in measuring TV viewership and engagement using a panel of 5,000 U.S. households.
Viant to acquire TVision to expand attention measurement capabilities
Viant Technology Inc. has announced a definitive agreement to acquire TVision Insights for $40 million. This acquisition aims to enhance Viant's AI-powered programmatic advertising platform by integr...ating TVision's advanced attention measurement capabilities. The deal will combine identity, context, and attention data to improve advertising performance across TV ecosystems. The transaction is expected to close in the second quarter of 2026.
Viant (DSP) buys TVision in $40M AI-driven TV attention data acquisition
Viant, a digital advertising technology company, has acquired TVision for $40 million. This acquisition focuses on enhancing AI-driven TV attention data capabilities, potentially boosting Viant's off...erings in the digital advertising space.
Viant Technology to Acquire TVision Insights in $40M Deal
Viant Technology is set to acquire TVision Insights for $40 million to enhance its AI-driven advertising platform with advanced viewer engagement metrics. The acquisition, expected to close in Q2 202...6, will integrate TVision's data on viewer behavior into Viant's programmatic buying platform, offering more precise ad performance measurement across TV and streaming platforms. This move aims to provide advertisers with independent, cross-platform visibility and support new engagement-based pricing models.
Viant to Acquire TVision, Bringing Attention Metrics Into DSP Wars
Viant Technology Inc. is acquiring TVision Insights to integrate real-time attention metrics into its AI-powered demand-side platform. This acquisition aims to enhance TV advertising measurement by c...ombining Viant's identity and programmatic capabilities with TVision's viewer engagement data. The integration introduces new metrics like "attention-adjusted CPM," potentially improving ad performance and challenging traditional self-reported metrics.
Viant Technology, a demand-side CTV platform, acquired TVision Insights for $40 million. TVision's "eyes-on-the-screen" technology will enhance Viant's AI-demand-side platform with a new attention-ad...justed CPM measure. This acquisition aims to integrate TVision's attention signals with Viant's identity solutions, improving contextual advertising for video and CTV.
Viant Technology reported a 25% increase in Q1 2026 revenue, reaching $88.5 million. The company achieved record CTV advertiser spend, accounting for over 50% of total ad spend. Viant's acquisition o...f TVision Insights enhances its AI-powered ad platform with proprietary attention data, aiming to improve media decisioning and profitability. The company forecasts continued growth and profitability improvements throughout 2026.
Viant Announces Date of First Quarter 2026 Financial Results and ...
Viant Technology Inc. will release its first quarter 2026 financial results on May 11, 2026, followed by a conference call to discuss its business and financial performance.
Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ...
Viant Technology reported record financial results for Q4 and full-year 2025, with significant revenue and net income growth. The company launched Outcomes, an AI-driven advertising solution, and sig...ned a multi-year partnership with WHOOP. CTV ad spend reached a record high, accounting for 46% of total ad spend. Viant expects continued growth in 2026, driven by new client wins and strategic priorities.
Viant Technology Inc. reported a 45% year-over-year growth in adjusted EBITDA for Q4 2025, driven by increased demand for connected TV advertising and the deployment of its AI platform. The company a...chieved a revenue of $110.1 million, surpassing its guidance. Viant's strategic initiatives, including the launch of the AI decisioning solution "Outcomes," and partnerships with WHOOP and Molson Coors, contributed to its strong financial performance.
Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ...
Viant Technology reported strong financial results for Q4 and full year 2025, with significant revenue and net income growth. The company announced a multi-year partnership with WHOOP and launched "O...utcomes," an AI-driven advertising solution. Viant achieved record CTV advertiser spend, accounting for 46% of total ad spend. The company expects continued growth in 2026, driven by strategic client wins and expanded market offerings.
Viant Technology Reports Record Q4, Full-Year 2025 Results
Viant Technology reported record financial results for Q4 and full-year 2025, with a 94% increase in net income to $24.096 million and a 19% rise in revenue to $344.201 million. The company highlight...ed a significant increase in CTV advertiser spend and launched its AI Decisioning advertising solution, Outcomes. Viant anticipates continued growth in 2026.
Viant Announces Date of Fourth Quarter and Full Year 2025 Financial ...
Viant Technology Inc. will announce its fourth quarter and full year 2025 financial results on March 11, 2026, followed by a conference call to discuss the company's business and financial performanc...e.
