Strategic Partnerships and Integrations of Viant Advertising Cloud
Viant and Wurl Partner on Scene - Level CTV Targeting and Measurement
Viant Technology Inc. and Wurl have partnered to integrate Viant's DSP with Wurl's scene-level CTV targeting and measurement capabilities. This collaboration introduces the first DSP to offer scene-l...evel contextual intelligence across Connected Television, leveraging IRIS.TV's IRIS_ID and Wurl's proprietary technologies. The integration enhances advertisers' ability to align messaging with on-screen content, improving engagement and outcomes in the CTV advertising space.
Viant Integrates With Wurl To Enable Scene - Level CTV Targeting & Measurement
Viant Technology Inc. has integrated with Wurl to offer scene-level contextual intelligence in Connected Television (CTV) advertising. This integration, powered by IRIS.TVs IRIS_ID and Wurls BrandDis...covery, allows advertisers to align messaging with on-screen context in real-time. The partnership enhances Viant's Demand-Side Platform (DSP) capabilities, enabling access to premium Free Ad-Supported Streaming TV (FAST) inventory via Open Real Time Bidding (oRTB).
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Viant Technology has integrated its demand-side platform with LG Ad Solutions, enabling advertisers to access LG's premium smart-TV inventory across 45 million connected devices in the U.S. This inte...gration enhances addressable advertising capabilities, offering precision targeting, direct access to LG Smart TVs, and content-level contextual targeting. It aims to improve advertising efficiency and maximize ROI by leveraging Viant's identity solutions and IRIS.TV's contextual intelligence.
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV - StreetInsider
Viant Technology Inc. has integrated with LG Ad Solutions to enhance addressable advertising in the connected TV (CTV) ecosystem. This strategic partnership allows advertisers to access LG's smart TV... inventory via Viant's DSP, enabling precise audience targeting and improved campaign performance. The integration leverages Viant's identity solutions and LG's premium CTV inventory to offer advertisers greater precision, scale, and transparency in reaching streaming audiences.
