Strategic Partnerships and Integrations of Viant Advertising Cloud
WHOOP picks Viant as its CTV ad platform in a multi-year deal
Viant Technology Inc. and WHOOP have entered a multi-year strategic partnership, with Viant becoming WHOOP's DSP of Record for connected television advertising. This agreement focuses on household-le...vel targeting and incrementality measurement to enhance WHOOP's subscriber acquisition strategy. Announced on March 5, 2026, the partnership leverages Viant's identity infrastructure and contextual intelligence capabilities to support WHOOP's expansion in CTV advertising.
WHOOP Selects Viant as Strategic Ad Platform
Viant Technology Inc. has entered a multi-year strategic partnership with WHOOP, a leader in wearable technology. Viant will serve as WHOOP's DSP of Record, leveraging its expertise in Connected TV (...CTV) to enhance WHOOP's marketing strategy. This collaboration aims to drive measurable growth through precise CTV activation, emphasizing transparency and performance.
Viant and Wurl Partner on Scene - Level CTV Targeting and Measurement
Viant Technology Inc. and Wurl have partnered to integrate Viant's DSP with Wurl's scene-level CTV targeting and measurement capabilities. This collaboration introduces the first DSP to offer scene-l...evel contextual intelligence across Connected Television, leveraging IRIS.TV's IRIS_ID and Wurl's proprietary technologies. The integration enhances advertisers' ability to align messaging with on-screen content, improving engagement and outcomes in the CTV advertising space.
Viant Integrates With Wurl To Enable Scene - Level CTV Targeting & Measurement
Viant Technology Inc. has integrated with Wurl to offer scene-level contextual intelligence in Connected Television (CTV) advertising. This integration, powered by IRIS.TVs IRIS_ID and Wurls BrandDis...covery, allows advertisers to align messaging with on-screen context in real-time. The partnership enhances Viant's Demand-Side Platform (DSP) capabilities, enabling access to premium Free Ad-Supported Streaming TV (FAST) inventory via Open Real Time Bidding (oRTB).
LG Ad Solutions Integrates Smart TV Ad Inventory With Viant
Viant Technology has integrated its demand-side platform with LG Ad Solutions, enabling advertisers to access LG's premium smart-TV inventory across 45 million connected devices in the U.S. This inte...gration enhances addressable advertising capabilities, offering precision targeting, direct access to LG Smart TVs, and content-level contextual targeting. It aims to improve advertising efficiency and maximize ROI by leveraging Viant's identity solutions and IRIS.TV's contextual intelligence.
LG Ad Solutions Integrates with Viant to Advance Addressability in CTV - StreetInsider
Viant Technology Inc. has integrated with LG Ad Solutions to enhance addressable advertising in the connected TV (CTV) ecosystem. This strategic partnership allows advertisers to access LG's smart TV... inventory via Viant's DSP, enabling precise audience targeting and improved campaign performance. The integration leverages Viant's identity solutions and LG's premium CTV inventory to offer advertisers greater precision, scale, and transparency in reaching streaming audiences.
Funding News and Financial Performance of Viant Advertising Cloud
Viant Q4 2025 slides: CTV surge drives 45% EBITDA growth
Viant Technology Inc. reported a 45% year-over-year growth in adjusted EBITDA for Q4 2025, driven by increased demand for connected TV advertising and the deployment of its AI platform. The company a...chieved a revenue of $110.1 million, surpassing its guidance. Viant's strategic initiatives, including the launch of the AI decisioning solution "Outcomes," and partnerships with WHOOP and Molson Coors, contributed to its strong financial performance.
Viant Technology Announces Fourth Quarter and Full Year 2025 Financial ...
Viant Technology reported strong financial results for Q4 and full year 2025, with significant revenue and net income growth. The company announced a multi-year partnership with WHOOP and launched "O...utcomes," an AI-driven advertising solution. Viant achieved record CTV advertiser spend, accounting for 46% of total ad spend. The company expects continued growth in 2026, driven by strategic client wins and expanded market offerings.
Viant Technology Q4 revenue up 22%, EBITDA 45%
Viant Technology reported a 22% increase in Q4 revenue and a 45% rise in EBITDA, highlighting strong financial performance.
Viant Technology Reports Record Q4, Full-Year 2025 Results
Viant Technology reported record financial results for Q4 and full-year 2025, with a 94% increase in net income to $24.096 million and a 19% rise in revenue to $344.201 million. The company highlight...ed a significant increase in CTV advertiser spend and launched its AI Decisioning advertising solution, Outcomes. Viant anticipates continued growth in 2026.
Viant Announces Date of Fourth Quarter and Full Year 2025 Financial ...
Viant Technology Inc. will announce its fourth quarter and full year 2025 financial results on March 11, 2026, followed by a conference call to discuss the company's business and financial performanc...e.
Viant sets March 11 webcast for Q4 and full-year 2025 results
Viant has scheduled a webcast on March 11 to announce its Q4 and full-year 2025 financial results.