Latest News & Updates on Valid8

mFilterIt has launched mPulse, an Agentic AI Media Campaign Operating System. This platform automates and optimizes the entire campaign lifecycle, integrating media validation and campaign optimizati...on. It enables rapid campaign launches and provides real-time insights across major digital channels, enhancing transparency and advertising ROI.
Show More..

mFilterIt has launched mPulse, an AI-powered platform that automates digital media campaign management across platforms like Google, Meta, DV360, and OTT. The platform integrates campaign planning, e...xecution, and optimization into a single interface, reducing manual intervention and operational delays. It provides marketers with insights and recommendations through a unified dashboard.
Show More..

mFilterIt has launched mPulse, an end-to-end Agentic AI Media Campaign Operating System. mPulse automates and optimizes the entire campaign lifecycle, integrating media validation and optimization in...to a single platform. It enables rapid campaign execution across multiple channels, providing real-time insights and improving advertising ROI.
Show More..

CTV Scale has partnered with mFilterIt to enhance traffic verification in Connected TV advertising. This collaboration integrates mFilterIt's fraud detection technology into CTV Scale's platform, imp...roving inventory quality and campaign confidence by identifying invalid traffic and bot activity. The partnership aims to set a new standard for transparency and trust in the CTV ecosystem.
Show More..

CTV Scale has integrated mFilterIt's fraud detection technology to enhance ad traffic verification on its connected TV platform. This partnership leverages AI and machine learning to detect invalid t...raffic and bot activity, ensuring authentic ad impressions. The collaboration aims to provide transparency and protect advertiser investments in the rapidly growing connected TV advertising space.
Show More..

mFilterIt has rebranded to reflect its growth and commitment to trust and innovation in the digital landscape. The rebranding includes a new visual identity with a redesigned logo and brand colors. T...he company also launched a collaborative framework, V.O.P (Verify, Optimise, Protect), to enhance digital advertising transparency and efficiency.
Show More..